If you are a business owner or a marketing professional serious about maximizing the ROI, having an industry trade show presence is a must. 91% of the attendees say that being at trade shows impacted their buying decisions. Exhibiting at trade shows require a lot of skill, including planning, marketing, organizing, communicating, and team-building. With the endless number of trade show exhibitors, marketing agencies, event staff, and attendees flocking to the trade center, it is vital to make your brand stand out. Here are some of the tips to attract prospects and leave a lasting impression throughout the year.
Incorporate Interactive Elements in Your Booth
With digital technology more widely available, trade show exhibitors are coming up with innovative ideas to engage visitors with interactive booth experiences. Touch screen kiosks can help to incorporate interactivity in your booth. Use them to present product demonstration videos, conduct lead generating surveys, and allow your users to scroll through product catalogs. You can also use digital media to revitalize your booth presentation strategy. Include animation, live audience polling, and multi-touch displays to engage prospects with memorable experiences.
Provide Social Media Engagement Opportunities
Social media should be one of the top marketing strategies for attracting customers to your booth. You can use social media hashtag campaigns to increase the reach of your posts. Social media contests like Vote, Like, and Comment to Win Contests, sweepstakes, and photo and video contests are also great ways to attract more people to your booth. Include social media walls in your booth to broadcast the live social media contests during the event. If you’re launching a product, post teaser videos on Facebook, Twitter, and Instagram to add to the hype of the upcoming launch. It can spread the word about the launch and also encourage customers to stop by your booth and learn more about your new product.
Get Your Trade Show Promotions Ready
Well-planned trade show promotions are essential for attracting booth traffic. Train your staff members to engage in meaningful conversations and set your exhibiting goals. Having memorable trade show exhibits such as banner stands, pop up displays, and fabric banner with high-quality graphics can help you set the stage for successful outcomes.
After you have a successful trade show, it’s time to follow-up! Don’t let valuable prospects become cold leads just because you waited too long to contact them after the show. The longer you take to contact potential customers, the higher the chances are for you to lose the opportunity to complete the sale. Of course, not all leads will be interested in your products and services. In those cases, you can build two-way communication to gain a greater understanding of their needs and, over time, serve as a resource to them.