Marketing today means keeping up with your competition and all of the marketing endeavors they are participating in. Trade shows and marketing events have become a cornerstone for many small business marketing strategies. Once you've entered the arena of event marketing, it doesn't take long to discover the "must-haves" in order to properly showcase your business and brand. Portable banner stands and retractable banner stands have taken a stronghold as one of the most essential pieces for success when participating in these events. While your choices may seem endless, there are definitely things to take into consideration when placing an order for your banner stands.
Choose versatility when necessary.
Not all banner stands are created equally and depending on the desired use, the versatility of your banner stand will make a significant difference. For example, outdoor banner stands are created in order to handle wind and other natural elements that you're sure to run into. Being prepared for your surroundings and environment will make all the difference in your show presence.
While indoor banner stands aren’t meant for outdoor use, outdoor banner stands are perfectly well suited to indoor use. Many people like the versatility of being able to use the stands in both places, and displays like feather banners are also popular indoors because they are very tall and can be seen above competitors displays.
Determine how often you'll be using your banner stand.
A great rule of thumb is, the more that you're going to be using your banner, the higher quality banner you will need. Before purchasing a banner stand, think about all the different events or scenarios that you will be using it for. Having this in the back of your mind will help you determine if a more versatile banner stand is a more appropriate option or if all of your intended use will be indoors with minimal foreseen wear and tear.
Know the size of your exhibit space.
Having a banner, signage or exhibit that fits comfortably within the constraints of your exhibit space will be a significant traffic driver. Think of your options on a scale; the bigger your space is, the bigger your sign needs to be. This also means that if you have a relatively small space, you don't want a sign that is too large or overwhelming for the space that you are in.
Think about your different promotions and advertising.
Depending on the type of banner that you get, some will give you the option of being able to swap out your banners and promotions, while others will be permanent. While keeping this in mind, it is important to consider how often your promotions and advertisements will change. This will help you determine whether or not you need a banner stand that will accommodate change or not.
Know what your budget is.
Before you get started, make sure you understand the amount of money that you have to work with. There is a wide range of pricing when it comes to the banner material and style of stand you choose to go with. Having an understanding of how much you can spend and how many banners you're looking to get, will help you make financially smarter decisions that won't jeopardize other areas of your budget.
More often than not, your event will be somewhere that you need to transport your banner stand to and you'll want to make sure that it is equipped with a solution that allows for easy and safe transportation. All banner stands come with a carry bag and ship in a box, but as you ship your banner more often, you'll probably want to explore more durable shipping cases. If you are shipping your banner(s) frequently, you'll want a higher quality stand, while someone who is strictly hand carrying a stand to local events can get away with something less expensive.
If you have several stands, a shipping case can easily pay for itself over time. Not only would it protect the stands from shipping damage, but if you have a case that holds multiple stands, it makes transportation much more convenient. The last thing you want is to find out one of your displays is broken hours before the show starts.
Call us with any questions that you might have about your upcoming event(s) and we'll help you get the banner that will best suit your needs.