Trade shows offer a wealth of opportunities for businesses. For example, exhibiting at a trade show attracts potential customers, increases brand awareness, and allows for both networking with prospective clients and developing new business relationships. Additionally, you can meet important industry players at a trade show, and these events are also great for boosting sales. One should know, however, that participating in a trade show requires a lot of investment in time, money, and effort; you’ll want to make sure you achieve a healthy ROI. Want some tips for taking your trade show exhibit to the next level? Read on!
Promote Your Participation in Advance
Advertise your participation at the trade show well in advance of the event date. Invite your customers, clients, suppliers, and other important contacts to the trade show. Give them all the necessary details, including the address of the event as well as your booth number. You can also promote exciting features like interactive seminars, live entertainment, and presentations that will be happening at your booth. Email-marketing campaigns, social media, newsletters, direct mail, and paid advertising can be used to garner attention, raise awareness, and encourage trade show attendance.
Invest in a High-Quality Booth Design
Keep brand image in mind when designing your trade show booth. When your brand’s theme is consistent—and when you use premium booth-design materials like retractable banners and fabric banner stands—you can create a unique trade show booth that outdoes nearby competitors. Brand your products, freebies, and anything else of yours that customers can see or hold. Display essential informationso people know exactly what your brand does. Use impactful headlines and readable fonts so trade show attendees can view your booth from afar. Your potential customers shouldn’t have to talk with sales representatives to learn about your business—important points should be displayed on banners outside your booth!
Find Interactive Ways to Capture Customer Attention
Passive activities like watching a video monitor are not as effective as interactive, informative content—use the latter to attract trade show attendees to your booth. People loveparticipating in games and winning prizes. Use games, contests, and quizzes to ensure your visitors spend long amounts of time at your booth. Games are also great for interacting with potential customers—don’t forget to collect their information and follow up later. Incorporate touch-screen technology, feature product demonstrations, and hold promotional giveaways to get an audience interacting with your content.
Get Social to Generate Interest
Use your official social media accounts to generate interest among potential trade show attendees. Hire a photographer to take pictures of your booth attendees, and don’t forget to include your logo in the background. You can also hire an established celebrity for people to take photos with. Share these photos on your social media accounts and use creative hash tags. Additionally, you can post videos of your exhibition on Facebook and Twitter to attract your online customers. You can also write blog posts on your website about your trade show participation—talk about the conversationshad and the connections made.