Tag Archives: banner stands

  • Trade Show Booth Designs to Delight and Attract Customers

    While selecting ideas to engage the attention of visitors to your booth at a trade show, first identify the audience you want to impress. Design your booth in a way that appeals to your customers and creates a memorable brand experience. Striking design layouts with attractive graphics backdrops, lights, and retractable banners are the most effective way to get people interested in your booth.

    Recessed Product Displays

    Displaying products in niches on the stall wall with recessed lights draws potential customers’ focus to the product a charming way. LED strip lights can be used to frame the display. To focus the attention of visitors towards the products on display, have a contrasting background for the recessed niches and a single solid color for the main wall to highlight your displays.

    Product-Shaped Booth

    To make your booth stand out among competitors, create the booth in the shape of your latest product. Besides being unique and eye-catching, this could be the perfect advertisement for your signature product. It can help customers to identify your brand with a specific product.

    Minimalistic Details

    There is a fine line between educating customers about your brand and product and information overload. Your brand’s solution to their problem should be the first detail visitors see, and it can be neatly displayed with a retractable banner. This will save them the hassle of sifting through information in your both to find something of interest. Be aware that displaying too many details in a chaotic manner can overwhelm visitors, and they may leave your booth with unanswered questions and feelings of frustration.

    Product Demos and Displays

    Booths decorated with product exhibits and demonstrations can make the difference between visitors passing by with a casual glance or making a beeline to your trade show booth. People naturally gravitate towards action, so including something active in your booth can help attract attention. To achieve this, you can have a turntable display of products or hold demonstrations with your staff inviting visitors to try it themselves. Banner stands placed in strategic places around the trade show floor can direct people towards the action at your booth with eye-grabbing graphics.


    These tips will help make your products and services stand out from the crowd and keep a steady line of potential customers coming to your trade show booth.

  • How to Draw Crowds to Your Trade Show Display Booth

    In a trade show with brightly decorated stalls and interesting items on display, it is a challenge for exhibitors to stand out from the crowd and attract attention. To get the most out of your investment, use out-of-the-box ideas and design trends to bring potential customers to your booth.

    Visual Appeal

    A booth that has appropriate graphics showcasing the brand’s story in an appealing manner has the potential to draw customers. These graphics can be on fabric banners or retractable banners and should be placed in locations that are clearly visible from a distance. Overhead displays can be set up above the booth with graphics, engaging slogans, and catchwords to attract passerby’s attention.

    Memorable Promotional Products

    Branded promotional products are an effective way of creating a buzz around your brand and newly launched products. When you are designing giveaways, ensure it appeals to your target audience in such a way that they feel compelled to get in touch with you. The product should be interesting and useful to make the receiver feel privileged to own it. You can increase the appeal of these promotional products by making customers earn them through interesting games or contest related to your product and brand.

    Interactive Environment

    Booths at trade shows can have interactive touch screens to pique the interest of visitors and encourage them to explore pre-programmed content at their leisure. This content can be in the form of videos, lucky prizes, surveys, or apps that they can download on their smartphones. You can also use this opportunity to share information about brand and products and answer queries by keeping a knowledgeable staff at the booth.

    Announce a Special Deal at the Trade Show

    Trade shows are competitive places that require innovative ideas to attract attention. Special occasion deals are a great way to generate interest. Plan a professional and appealing deal that is in sync with the brand image and announce it through all available information channels to ensure it reaches your target customers. To increase its appeal and have visitors flocking to your booth, keep the deal limited to a few hours and announce it through banner stands placed at vantage points around the trade show.

  • All You Need to Know About Portable Banner Stands

    Banner stands are everywhere: they’re used at trade shows, exhibitions, conferences, outside restaurants, and malls. They also come in a wide variety of shapes and sizes, and quality level depends largely on one’s budget. How do you decide which stand is right for you? At Banner Stand Pros, we help individuals make the right choices.

    This week, our focus is on portable banner stands. Below is all you need to know about these fantastic products.

    What Are Portable Banner Stands:

    Portable banner stands are the models that don't have a roller mechanism that stores the banner graphic inside the base. There are many styles and are sold under many names: non-retractable banner stands, spring-back banner stands, tension-back banner stands, and X banner stands to name a few.

    Unlike retractable banners, the banner is attached either to a top and bottom rail and help up with one or more support poles, or it's connected in each corner of the banner to arms on the stand in the case of X banner stands. On portable banner stands, the graphics have to be attached and removed every time they’re used. These stands can be used to display huge graphics easily and effectively. On many models, you can adjust their height too. Different stands offer different graphic options. Assembly of a portable banner stand is typically very simple. Depending on the style of the stand, you might simply attach a foot to the bottom rail of the graphic, and connect the support pole to the top rail and insert it into the foot. For stand with cross bars and support poles, you slide the cross bars into pole pockets at the top and bottom of the banner, and connect them to the support poles. With X Banner stands, you insert the hooks on each arm of the banner stand into the grommets in the corners of the banner. With this style of stand, you typically have to flex the arms like a tent pole to make them reach the corner grommets, and this flex is what provides the tension to hold the banner tight.

    What Are Portable Banner Stands Used For:

    Portable banner stands are lightweight and portable, and they’re typically inexpensive when compared to retractable banner stands. With retractable banner stands, the base and retracting mechanism are bulkier and add weight, which can make them very stable, but larger and heavier to transport. Portable banner stands are often used at trade shows, storefronts and events. Larger models are popular for step and repeat banners and photo backdrops. Some models can also be used outdoors, at conferences, and at places where space isn’t a constraint.

    Portable banner stands are not, however, recommended for frequent travel. Since the graphic has to be removed and rolled after each use, it can get damaged and look worn over time if it's constantly being taken down and shipped to a new location, although models with fabric banner options do work well in that case. As far as operation goes, each style of portable banner stand is different but none of them are difficult and you will get the hang of the installation very quickly.

    How to Choose a Portable Banner Stand:

    Portable banner stands come in a wide variety of styles, and there are banners to fit basically any budget. Choose a banner that meets your requirements! For example, the popular X-banner non-retractable banner stands are used as indoor displays for advertising and their low price point makes them popular for large scale deployment.

    If you don’t know how to choose the best portable banner stand, call 877.389.8645 to discuss your requirements with us!

  • All You Need to Know About Retractable Banner Stands

    Choosing banner stands can be difficult if you don’t know how and when they should be used. What type of banner stand works well in the outdoors? Does a banner stand serve multiple purposes? What things should I look for when buying banner stands? These are questions you may have.

    At Banner Stand Pros, we help our customers select the best banner stands for their needs. We want you to buy a product that’s just right, and we want to make sure it’s something you can afford. Read on to learn more about retractable banner stands.

    What Is a Retractable Banner Stand:

    As its name suggests, a retractable banner can retract into a base when it’s not being used. A retractable banner stand has two parts: a banner graphic and the stand itself which consists of a base with the roller mechanism and a support pole. To use the stand, pull out the legs that stabilize the banner on the floor if it's a compact style that has these stabilizing feet. If it's a wider base model you can skip this step as feet aren't needed for stability on this style of stand. Next, insert the support pole into the hole in the base that’s provided for it. Now pull out the graphic rail that's attached to the top of the banner and attach it to the top of the support pole. The way the graphic rail attaches to the support pole varies by model, but they're all pretty simple. If your support pole is telescopic, adjust it to the desired height and secure it. This could be by closing a lever lock, or twisting a collar to tighten and secure the pole at the proper height.

    The banner graphic winds tightly around the roller in the base when it's retracted. When the banner is extended, the tension on the spring in the roller increases to provide the necessary tension to retract the banner back into the base when it's time to take it down.

    What Are Retractable Banner Stands Used For:

    Retractable banners are typically used at trade shows, conferences, and community events to advertise products, provide information, guide traffic and direct guests. You can also place a retractable banner in front of your trade show booth to attract event attendees. For maximum effect, use two or more retractable banner stands to drive home your point, and place them in areas where there’s heavy traffic. You can even use them out outdoor events if you select a outdoor retractable banner stand model, as those are designed for outdoor use and can withstand wind and rain.

    If you want to use a retractable banner stand in a place that’s not well lit, lights are available for all models that can help make your banner draw more attention. Retractable banner stands can also be used as store fixtures, but be sure to chose a model where the banner is easy to change as the message is likely to need updating and a new banner is much less expensive than purchasing a new stand as well.

    How to Choose a Retractable Banner Stand:

    When it comes to selecting banner stands, budget is important. We have stands that fit every budget, and all our stands are sure to meet your requirements. But how will you know if you’re getting your money’s worth? That’s where our expertise comes in! Call 877.389.8645 to speak to a knowledgable representative from Banner Stand Pros.

  • Essential Elements for a Successful Trade Show

    Much like advertisements in trade publications and other magazines, trade shows help increase awareness about your brand and products. Trade shows also allow for direct interaction with customers, distributors, and contractors. Businesses not only get an opportunity to introduce products to users, but they also get to encourage customers to test and review products—this is how they get valuable feedback. If you’re new to trade show marketing or interested in boosting your presence, here’s what you need to do:

    Create a Lively and Interactive Booth

    Coming up with new and interesting ideas to grab the attention of visitors can be difficult. You have to plan something unique—something that will pay off in the form of increased brand awareness and more lead generation. As people love exploring the latest advancements in technology, incorporate some of these to make your booth lively and interactive. Include remote-controlled drones, touchscreen technology, social media feeds, live videos, and projected gaming systems—make sure all this stuffties back into your brand, products, and services.

    Add a photo booth that can break the ice and create networking opportunities. Photo booths help bring customers together: you get to take a photo, one that’s strategically imprinted with a company logo. Upload these pictures to your social media and allow booth visitors to tag themselves. Host a hashtag contest to involve offline customers on your social media. Increase your online presence by asking your followers to share photos/posts for a chance to win a prize.

    Stock up on Promotional Items

    No matter how cool your promotional items are, you’ll easily lose exposure if they are not linked to your products and services. Use promotional items, such as fabric banner stands and stand-up banners, to display your brand’s logo, marketing message, and contact information. Attract the crowd with eye-catching posters and signs. A well-designed step-and-repeat banner with an integrated marketing message is sure to attract your target audience. These can communicate what your brand is all about through compelling visuals.

    Create a buzz with personalized giveaways, such as tote bags, notebooks, water bottles, flash drives, earbuds, key chains, pens, stress balls, and candies. Encourage attendees to enter your space by having a themed trade show campaign. Strengthen your brand’s message by choosing giveaways that reflect a particular theme. Valuable giveaways are the ones that will be used frequently. These are sure to bring amazing returns through attendee engagement, booth traffic, and enhanced sales.

    Prepare Your Staff

    Along with fancy graphics, digital technology, and attractive banner designs, a well-prepared staff can easily influence visitors. The behavior of your exhibit staff plays a major role in generating interest among customers. Train your sales team to help them initiate conversations, and make sure they aren’t hiding behind a podium or engrossed in their smartphones.

    Divide the team into hosts, presenters, crowd-gatherers, and sales-converters. Define the roles and responsibilities of your staff members and make sure that everyone can perform their duties to meet demands. Train staff with all the necessary information needed, that way they can clarify and address any doubts held by potential clients. The more approachable and knowledgeable your staff members are, the more leads you’re likely to generate. Develop a pre-show staffing document, one that lists: goals and objectives, talking points, lead-generating methods, strategies, activities, and booth etiquette for your trade show staff. A pre-show staffing document can help you captivate the crowd.

    These tips can ensure more traffic comes through your trade show booth. If you need more help with your next live marketing event, contact us.

  • Essential Components for an Awesome Trade Show Booth Design

    Conferences and trade shows provide a great platform for showcasing your brand to a large group of people. Trade shows are a perfect opportunity to attract and engage with your target customers. With hundreds of exhibitors, it is important for your brand to be unique. Spend some time on brainstorming to find creative touches and present a memorable trade show presence to your audience. Here are two important booth design elements that can help you get ahead in the game.

    Exhibit Signage for Your Booth

    In a technology-driven age, it is difficult to attract customers and stand out in the trade show crowd. You need to include digital signage in your booth space that sets your brand apart from a sea of similar exhibits. Design a cohesive look to convey your brand message in a compelling way. Choose the right signage to make your displays more visible. They will evenstand out on a crowded show floor. The colorful and eye-catching 3-D exhibit signage, with strong branding, can attract attention and draw in new business opportunities. This is a growing trend among companies across multiple industries.

    Deliver targeted content through backlight exhibit signage that offers a new look to your trade show products. Keep the signage message short and to the point. The stunning LED light system can make the graphics glow with a minimal amount of energy. Even in a dimly lit trade show hall, these can engage, enchant, and energize your audience. Hanging overhead fabric banner signs available in round, square, pinwheel, rectangle, and triangle structures can communicate your unique message for vibrant brand marketing. These are the perfect solution to emphasize your presence, maximize visibility, and draw in customer attention from a long distance. Choose interactive digital signage that helps your visitors to touch, swipe, and interact with your business’s services for active customer engagement. These act as an effective product and branding strategy for both large and small expo marketing events.

    Social Media Display Wall

    As an event exhibitor, it is essential to create a technological environment for promoting your brand. Social media walls do more than just let attendees watch something. Engage your trade show event guests by displaying their social media content (Facebook, Twitter, and Instagram) onto the big screen. Simply create a hashtag and encourage your trade show attendees to talk about the brand. Since anybody can use the hashtag, this not only encourages customer participation but also lets them discuss your products. Collect all the relevant media output about your business and put it on your trade show display to create a big impact on your marketing goals. When these visitors see a feed of social media posts appearing on a large digital screen, it can help to create a high level of customer interest, drive engagement, and boost sales.

    The live wall display system helps you get new followers, expands your event’s reach, increases online networking, and boosts social sharing. As they provide a source of entertainment, people are likely to use them. They can help to keep your customers entertained and happy. Social media walls create a visual impact through customized display options. You can use them to incentivize people with more social shares through brand recognition. Display social media messages, images, and videos on a large display to bring a buzz to your live marketing event. When you honor the most active participants, it can help to attract booth traffic.

    Are You Ready for the Next Trade Show Event?

    The Adobe Summit, MozCon, Consumer Electronics Show, B2B Next, the Small Business Expo, 99U, the Startup Conference, Techweek, Microsoft Ignite, the FutureTech Expo, TechCrunch Disrupt, and the SaaS Connect are some of the top trade shows to market your business at for maximum exposure. Visit us to buy high-quality banner stands, retractable banner stands, roll-up banner stands, and stand-up banners for guaranteed brand engagement.

  • Plan Your Next Trade Show with These Tips for a Great Exhibit Design

    A successful trade show can be your biggest marketing move of the year. Trade shows are a face-to-face opportunity used to establish a customer relationship and make valuable connections with business partners. They can have a meaningful impact on your conversion rates. Even if a prospect doesn’t convert, you can use the lead to nurture the sales process. Impressive multimedia booths, games, contests, celebrity performances, private parties, interactive sessions, and video demonstrations feature a great booth experience for visitors. The energy and excitement produced from booths can help your brandattract trade show attendees. Despite all the excitement, live marketing events can help to define your goals, fine-tune your sales pitch, generate new leads, engage with existing customers, and close big deals. Make use of this incredible marketing opportunity to show off your new, exciting products and services to the right kind of people. With so many design options to consider, here are three critical ways for building a creatively designed booth space.

    Create Video Walls

    As technology continues to progress, we see a lot of changes in the trade show industry. Video wall technology has a significant impact on how your business information is conveyed in a wide range of event environments. Video walls offer an audiovisual effect for the targeted audience. The reduction in price of LED screens makes them affordable, so investing in video wall technology over traditional displays is great. You can implement an interactive element into an LED video wall, either by using an application on a mobile device or through a touchscreen that augments the content. A visual product demonstration can enhance overall event engagement.

    You can develop an interactive audio-video experience for your audience. A series of LED video walls was crafted for the lobby of the Salesforce Company in San Francisco to create a sense of wonder for everyone visiting the building. The amazing digital display transformed the entire room into a mesmerizing, virtually real, environment. You too can maximize your brand presence by being creative on your LED deployment, thereby making an impact on the show floor.

    Think Comfortably as Well as Structurally

    Design your exhibit booth space by truly understanding your customer needs. Your trade show booth should communicate your brand to the audience. The ultimate design goal is to grab the attention of the right attendees with a brief and bold message. Use clear and eye-catching graphic fonts. These act as a quick and effective medium to clearly state what your brand is all about to customers who are interested in your products. Concision is the key. A single, clearly stated message is better than long listed points that get ignored.

    Make sure that your floor plan provides sufficient space for the demonstration area, meetings, lead stations, and an inviting space for booth visitors. Build a comfortable atmosphere by stimulating the senses of your prospects. Use a combination of lights, textures, colors, and aromatic fragrance. With comfort in mind, include spaces for recharge stations, relaxation areas, and meeting rooms. Focus on displaying your main products rather than stuffing too much into a limited booth space. Doing this distracts the customers.

    Showcase Products in Your Trade Show Display

    Your trade show booth could get lost in a sea of giants. If you’re worried that your display’s exhibits won’t stand out or gain customer attention, we have solutions to showcase your products. Whether you’re in the automotive, technology, or food and packaging industry, you can use the following design tips.

    • Design a display that focuses on your industry. If your business focuses on the food industry, choose a theme related to café or farm environments. Include fresh display designs that leave a lasting impression. Provide your visitors with a full sensory experience: let them see, smell and touch the food products.
    • Use oversized display tools to catch eyes in a large gathering. Based on your budget, place a series of large format banner stands to create a wall or backdrop. Hanging graphics with eye-catching designs can guarantee a strong brand presence.

    When it comes to planning your conference booth, keep these points in mind to design an excellent space for attracting target customers. If you have any doubts regarding the purchasing of trade show retractable banner stands, be open to asking questions and dial 877-389-8645. We can help you achieve a stress-free online shopping experience

  • How To Generate Leads at Marketing Events and Trade Shows

    Tradeshows can be a great way to establish a meaningful relationship with potential customers. If you’re new to live marketing events, you should know that instead of just walking around and handing out your business cards, there are many ways to get involved in the events. Here are a few ways to prepare for trade shows and maximize your return on investment.

    Tweet In Advance

    A tweet is a great way to connect with online communities before your trade show. This can help you bring like-minded people together to check out your products. Doing this can help you attract prospective customers without wasting time during the event. The more welcoming and innovative you are, the better your results will be.

    Create Selling Opportunities

    The key point of any tradeshow or exhibition is to create selling opportunities among customers. Schedule meetings and sales calls when someone comes to your stand. Check with them if they are open to being contacted afterwards. It is important to use the concept of permission marketing properly. You can also send them an email and ask them if they would like to connect via daily newsletters.

    Engage Dedicated Staff

    It takes a significant amount of time and energy to prepare for a trade show. Even if you try to delegate the work, you want a great team to execute at the expo. You will need staff who understand your sales strategy. They must understand the plan to convey your brand message. Before your crew engages in trade shows, it is important to set specific end goals like generating leads, discovering customers, preparing client lists, networking, forming partnerships, and making sales. Depending on your company, the goals may vary, so choose which results matter most for your business and be sure to encourage your staff to produce the results you are looking for from the event.

    Set Metrics

    It is a great idea to set metrics upfront. Before you start the event, have a goal like generating at least 50 qualified leads. It’s not about writing people’s names on the list. It's about customers having a genuine interest in your products and services. Set a goal to translate those 50 leads into 15 face to face meetings. From this list, make sure that you land a minimum of five sales. This way, you can set benchmarks for achieving sales.

    Give Something Away for Free

    It is a smart idea to offer your products and services as rewards. Your number one goal at the trade show should be to collect as many leads by providing something for free. This way you can get the customer’s full name and contact details. If you want to grab prospective customers, you should give away a free trial of your services and products. If you own a spa massage, give away a free 30-minute personalized full body massage consultation. But make sure that they can only receive the offer if they give you their contact information. This way you can create an immediate and long-lasting relationship with them.

    Decide the Booth Location and Size

    It is important to take into account the traffic flow on the show floor. You can pick the most relevant section to set up your stall. Make sure that your booth is the center of attraction. Regarding booth size, you get charged per square feet. So it is essential to calculate how much space is required to configure your booth for maximizing the traffic flow.

    Invest in a Great Display

    If you want to set up an attractive display, visit us for low cost, high-quality trade show banner displays and banner stands. We sell a variety of trade show exhibits and accessories of different sizes and configurations. These can perfectly convey your brand message at showrooms, exhibitions, shopping malls, promotional and marketing events and retail spaces. Check out our stands including fade-resistant tabletop banner stands, retractable banner stands, and tension fabric banner stands for attractive prices.

    Driving attendees to exhibition stands is not an easy task. It requires creativity and smart communication. These tips can help you as an exhibitor increase visits to your booth.

  • Tips For Attracting Greater Traffic At Your Next Trade Show

    How do you turn trade show attendees into paying customers? You can easily double or triple the number of leads you collect by following these tips. These techniques can help new business owners and exhibitors create more leads and generate sales in your business.

    Understand Your Industry

    Trade show expos are the perfect place to understand an industry very quickly. You can find out who the players are in your competing list and determine a strategy to make sure your business stacks up.

    Make A Difference

    It’s essential that you approach the exhibition with the frame of mind that you’re going to make a difference. Given the number of booths guests are likely to visit; it’s easy for people to forget uninteresting businesses. Make a difference by changing the emotional state of your customers. You can bring them around to a happier frame of mind by making them smile. This can help you change their perception of who you are and what your company does.

    Reduce Barriers

    Most booths have barrier before them (like a table). This may draw an invisible line between you and your customer. Buy high-quality banner stands and push it back to the side, so that you’re not standing behind them like a reception desk. Make sure that your stand is inviting by creating an affordable, custom banner stand for your business.

    Attract Customer Attention:

    No matter how great your banner stands are, just because you set it up doesn’t necessarily mean that clients will come to your booth unless they are incredibly unique. At Banner Stand Pros, we offer a huge selection of table top banner stands, outdoor banner stands, pop up A-frame banners, banner walls and other high-end accessories to promote and sell your services at a live event. Along with these trade show banner stands, attract customer attention by proactively approaching and engaging with them in your live marketing event.

    Entertain Your Customers:

    Entertainment opens specific neurological pathways in the brain and changes the emotional and physical state of your customers. You can easily impart information to them as they will be much more open to hearing what you have to say about your services if you have already provided them with entertainment or good conversation.

    These five tips can help trade show expos stand out from the rest. If you have any secrets on attracting your target audience in a large public gathering, let us know below in the comments.

  • Trade Shows: Why They are Important & How To Impress Potential Clients

    Thanks to the digital age that we’re now living in, reaching out to potential clients is easy and affordable. But are these platforms for everyone? And what if your business requires meeting targeted clients directly? The truth is, digital technology hasn’t made trade shows and exhibitions obsolete; rather, it has helped them evolve and take on a new look and purpose.

    Why Trade Are Shows Still Relevant?

    Conferences, trade shows, exhibitions, and other business events provide an excellent opportunity for stakeholders to assess opinions from clients, understand market potential, evaluate competition, identify potential distributors, and even initiate joint ventures. In short, it offers tremendous networking opportunities. It also provides a chance for different potential buyers to gather under a single roof, allowing businesses to boost sales via product launches and live demos. You also get to know strategies that are working and those that aren’t. Most importantly, such events are an excellent opportunity to promote your brand.

    How To Impress Clients at Trade Shows?

    If you’re looking to get more ROI from your time and money spent on a trade show, it is important that you plan ahead. Spend money on high quality banner stands that not only promote your products and services but also guide visitors toward your booth. If you’re at a particularly crowded event, hang fabric banner stands above your booth for better visibility. To keep visitors in your booth, you’ll also need promotional products. Most important of all – you’ll need an excellent team to close your clients once they visit your booth!

    If you are looking for high quality banner stands and promotional displays for your next trade show, contact us to see how we can help!

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