Trades shows provide an excellent opportunity for businesses to showcase their products and services to all types of consumers. It can also be a launching platform to take your brand to the next level. However, it’s not easy to attract visitors to your booth. You will need to work on several aspects to pull in the audience. Here are some practical ways to help you draw attention to your booth at trade shows.
1. Digital Displays
Digital displays like LED monitors, touch screen galleries, and Virtual Reality are popular technology-oriented items that can be effectively used at trade shows. Prepare short brand videos, testimonials, product demonstrations, and reviews to play on digital displays. It also paves the way for introducing your brand to the masses.
2. Games and Exciting Prizes
You can prepare a couple of engaging games to involve the crowd. The participation will draw more attention. Give away prizes to the winners to encourage the participants.
3. Quality Banner Stands
Banner stands are an excellent way to showcase your business to the public. There is a wide range of banner stands to suit your budget. If you’re traveling long-distance for the exhibition, you can buy retractable banner stands. They’re lightweight and occupy less space. Tension fabric banners give a professional look, and portable banner stands help you manage space at trade shows.
4. Strategic Location
A strategically located booth can make a huge difference at an exhibition. A booth located at the intersection will have greater crowd flow and allow you to get more attention from the visitors.
5. Dress as a Team
Dressing up in uniforms as a team is a great way to impress visitors and look professional. The outfits should include your brand’s logo and colors, which will help attendees quickly recognize your company.
6. Free Food
Nothing attracts a crowd like free food. Offer snacks that don’t require any plates like cookies and candies. You can also give away drinks to the visitors to introduce them to your brand.
7. Product Demonstration
You can either shoot a product demonstration and play the video to the visitors or perform live demonstrations. If you can showcase the product’s uses live, that can be considerably more engaging. Keep the demonstration under nine minutes and focus on the pain points rather than benefits.