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Well designed trade show displays are made to last a long time. But your branding and marketing goals change constantly. As trade shows are a competitive environment, it is vital to adapt your trade show booth designs according to the latest trends. Fortunately, there are many ways to update your existing trade show booth that can save you time and money. If your current display is feeling outdated, consider these cost-effective ways to refresh your booth.

Swap Out Your Current Graphics

Updating your graphics can change the look and feel of your booth. If your current booth has outdated visuals, it is time to invest in attractive graphics to draw in customers and win business. You can refresh the image with updated graphics that reflect your current rebranding campaign. Use retractable banner stands with high-quality graphics to display your promotional message. This is an inexpensive way to make a dramatic visual change to your booth set up.

Use Portable Displays

A good way to pull your whole display together is by adding a portable display to your booth set-up. The quick addition of a literature rack or an iPad stand can serve as an interactive element for your customers. You can also feature your new products with fabric banner stands or kiosks to make a significant visual impact.

Install Hanging Banners

Hanging signs attract more attention and help attendees locate your booth. These banners are suspended from the ceiling above your trade show booth for increased brand recognition. If you have a peninsula exhibit or an island booth, you can still incorporate an overhead sign in to your existing trade show booth.

Update the Floor

A commonly overlooked aspect of a trade show booth is the floor, but a change in the style or color of your trade show floor can make a difference. You can choose eco-friendly rollable bamboo flooring with dynamic patterns for a classic look, or go with a full custom printed floor to really grad attention. You can also make use of data collecting flooring technology that captures insights about how your visitors move through and interact with your display.

Light it Up

Color changing lights, LED accents, lightboxes, motion lighting, and distinctive product lighting can help to transform your booth without a lot of extra costs. You can use lighting to highlight your displays and to emphasize your marketing message. Plus, the color programming capabilities of these lights can help to keep the color of your light consistent with your theme.

Improve Your Technology

With the help of advanced touch screen technology on vibrant LED screens, you can get visitors interacting with your brand. These programs can also help you gather customer data, allowing you to generate more leads. Instead of giving booklets or brochures, ask your visitors to enter their email on the tablet and send them your details via PDF.

Create a Relaxed Setting

Incorporate a semi-private conference room for meetings and a lounge for tired attendees to have a cup of coffee and snacks. An at-home atmosphere can make your attendees feel comfortable. A resting or meeting place gives your customers a valuable space to initiate conversation and learn more about your products are services.

Having a booth at a trade show can allow your brand to reach out to hundreds of potential buyers. Hundreds of businesses compete against each other, vying for buyer attention and establishing a brand presence. So it’s no wonder that attendees spend thousands of dollars trying to put their best foot forward. Among other things, you will also have to decide whether you want to rent or buy trade show displays. If you are on the fence and aren’t sure what’s best for your company, here are a few pointers to help you decide:

Budget Matters

If you are participating in a reputable industry convention, creating an unforgettable experience for visitors is very important. From the type of trade show display chosen to the colors and materials selected, everything must work together to make an attractive display. However, your trade show budget is something that has to be considered. Custom exhibits will create a memorable impression, but they are expensive and cost about double the price of renting a booth. Buying also entails maintenance costs, storage fees, and insurance premiums.

If you have a limited budget or attend trade shows infrequently, renting is a better idea. On the other hand, by leasing trade show displays, you can attend multiple trade shows at the same time. Rather than paying full price buying two separate booths, it makes sense to rent and save money.

How Often Will You Use Your Display?

If you attend trade shows regularly or on a monthly basis, buying makes sense. As a rule of thumb, if you plan to use a display at least twice, purchasing will end up being less expensive. Maintenance and other associated costs of owning trade show displays can be offset by the costs of renting them for each show. You might also find it necessary to buy your main display and rent additional displays if you have two simultaneous shows you would like to attend or two shows around the same time.

Brand Image Matters

Rental booths may feature dated designs or show signs of wear and tear. Also, rental booths cannot deliver a customized exhibit that’s tailored to match your brand image. To avoid these issues, buying can often be the best solution. You can get what you want in a display and show your brand in the best way possible. Buying a trade show display helps to maintain brand consistency as well. Rental booths are always subject to inventory limitations, and you will have to make do with what’s available. If your company has the budget for it, it is often best to purchase your own displays for trade shows.

If you are looking for effective trade show displays at affordable prices? Visit us!

Trade shows are a great place for businesses to connect with potential customers and possible investors. They are also ideal for checking out the competition and helping businesses make plans for the future. If you are planning to gain exposure and attract attention at your next trade show, follow these tips:

Invest in Quality Trade Show Displays

First impressions are often lasting, and the competition at trade shows is often cutthroat as hundreds of businesses are vying for attention and generating leads. With so much pressure, it only makes sense you try your best to impress visitors. If you were a buyer looking around and observing hundreds of booths, wouldn’t you be intrigued by a booth that’s visually appealing and designed to stand out? Banner stands, tabletop banner stands, banner walls, and other trade show displays are not only inexpensive but serve their purpose well at events. Call us if you need help choosing the right trade show displays that fit your budget!

Attract People with Free Food

Don’t we all love free food? How about leveraging this love to get people to visit your booth? The time it takes for visitors to grab a snack can give them enough time to look around your booth or listen to an elevator-pitch about your products or services. Check with the organizers to make sure food is allowed at the event, and if finger foods such as sausage rolls or tea sandwiches aren’t allowed, place a bowl of candy in your booth. Also keep in mind some foods should never be served at a trade show. Avoid foods that are likely to be messy, those that have a strong smell, or foods that people are commonly allergic to. Also, make sure the food does not contradict your brand.

Entertainment and Giveaways

If the idea is to capture attention, there can be no better way than using gimmicks. Use this to give people a reason to remember your brand. You could hire a live band, rent a photo booth, or install a life-sized figurine. If your business involves children’s products, how about arranging a puppet show or magic show?

Giveaways are also a great way to make people notice your company. Giving away recyclable goodie bags will show off your eco-friendly credentials and ensure your brand is remembered beyond the trade show.

These tips can help you to stand out from your competitors at your next trade show or expo.

Trade shows offer a wealth of opportunities for businesses. For example, exhibiting at a trade show attracts potential customers, increases brand awareness, and allows for both networking with prospective clients and developing new business relationships. Additionally, you can meet important industry players at a trade show, and these events are also great for boosting sales. One should know, however, that participating in a trade show requires a lot of investment in time, money, and effort; you’ll want to make sure you achieve a healthy ROI. Want some tips for taking your trade show exhibit to the next level? Read on!

Promote Your Participation in Advance

Advertise your participation at the trade show well in advance of the event date. Invite your customers, clients, suppliers, and other important contacts to the trade show. Give them all the necessary details, including the address of the event as well as your booth number. You can also promote exciting features like interactive seminars, live entertainment, and presentations that will be happening at your booth. Email-marketing campaigns, social media, newsletters, direct mail, and paid advertising can be used to garner attention, raise awareness, and encourage trade show attendance.

Invest in a High-Quality Booth Design

Keep brand image in mind when designing your trade show booth. When your brand’s theme is consistent—and when you use premium booth-design materials like retractable banners and fabric banner stands—you can create a unique trade show booth that outdoes nearby competitors. Brand your products, freebies, and anything else of yours that customers can see or hold. Display essential informationso people know exactly what your brand does. Use impactful headlines and readable fonts so trade show attendees can view your booth from afar. Your potential customers shouldn’t have to talk with sales representatives to learn about your business—important points should be displayed on banners outside your booth!

Find Interactive Ways to Capture Customer Attention

Passive activities like watching a video monitor are not as effective as interactive, informative content—use the latter to attract trade show attendees to your booth. People loveparticipating in games and winning prizes. Use games, contests, and quizzes to ensure your visitors spend long amounts of time at your booth. Games are also great for interacting with potential customers—don’t forget to collect their information and follow up later. Incorporate touch-screen technology, feature product demonstrations, and hold promotional giveaways to get an audience interacting with your content.

Get Social to Generate Interest

Use your official social media accounts to generate interest among potential trade show attendees. Hire a photographer to take pictures of your booth attendees, and don’t forget to include your logo in the background. You can also hire an established celebrity for people to take photos with. Share these photos on your social media accounts and use creative hash tags. Additionally, you can post videos of your exhibition on Facebook and Twitter to attract your online customers. You can also write blog posts on your website about your trade show participation—talk about the conversationshad and the connections made.

Exhibiting at trade shows is one of the best ways you can market your products and services to a large group of people. If you plan to showcase your products and services at an upcoming trade show, make sure you invest time and effort in your booth’s design; after all, your booth’s design is the first thing potential customers will see. Make great first impressions by creating an eye-catching, inviting trade show booth. And if you want to know how you can make your trade show booth the best on the floor, consider the tips below:

Use Attractive Visuals to Convey Your Brand’s Message

Use banner stands, digital signage, pop-up displays, table covers, iPad stands, hanging banners, or retractable banners to display information about your products and services. Use high-quality prints when displaying texts, logos, and images. You can also use portable, customizable displays to accommodate your booth space. Make sure you use premium materials when constructing your display. Also, choose a color scheme that’s visually striking, and use subtle lighting to highlight the main features of your booth.

Create Space for Socialization

Include an open space where trade show attendees can relax and socialize, that way your booth is viewed as a meeting place by passersby. Place a comfortable sofa or an armchair in this space to help ensure conversations are started. One great way to grab customer attention is to install a charging station in your trade show booth—these give visitors an opportunity to learn about your products and services while their cell phones charge. Promote socialization in any way you can, for you want your booth to be viewed as lively by trade show attendees.

Use Technology at the Trade Show

LCD displays, when combined with interactive and brand-specific content, can serve as great tools for capturing customer attention at trade shows. Customize your booth with video monitors that display product demonstrations, or you could show a presentation of what your company does. If your visitors’ senses are engaged, they’ll stay longer and likely turn into valuable leads. Use smartphones and tablets to collect information from your leads. Take pictures of visitors’ business cards so you can get plenty of contact information. Video walls, virtual reality (VR), augmented reality (AR), and other leading technologies should be incorporated to make your trade show booth stand out.

Hold Contests, Games, and Quizzes

Engage with customers to create unique and lasting impressions. For example, use game shows, contests, and quizzes—all of these work wonders! Prize wheels, counting contests, photo contests, prize-in-the-locked-boxcontests, putt for dough, and social media raffles are some of the interesting activities you can use togenerate buzzboth inside and outside your trade show booth. Make sure the prizes you award are useful to trade show attendees.

First impressions remain embedded in the mind for a long time. Because of this, it is vital for brands to create a positive buzz that’s relevant to their image. When at a trade show, exhibitors must grab customers’ attention with impressive banner stand displays and well-trained staff members. Signage, lighting, graphics, and location are some of the essential elements that should be given special attention to make strong impressions during trade shows. Both startups and established brands should consider these reasons to make a great first impression and attract more potential customers.

Purchase Decisions at Trade Shows

According to a recent survey, around 46 percent of purchase decisions are made by the mid- and senior-level executives while attending trade shows. The majority of visitors at trade shows come for product demonstrations, so having a way to show your product at a show can help to make a good impression and positively impact executives’ purchase decisions.

Value Delivered by Tradeshows

The majority of exhibitors feel that the value delivered by trade shows in terms of customer interaction, instant feedback, and connecting with relevant business partners is not given by any other marketing channels. Successful exhibitors use a combination of colorful graphics and engaging content designed on fabric banner stands to create a strong first impression when launching new products or services. This increases the foot traffic by your booth and captures the attention of potential customers, making your time at the trade show valuable.

Brand Awareness

Trade shows are effective for creating awareness about a brand and its products over a wide and diverse audience. Research shows that nearly 88 percent of exhibitors participate to raise awareness and make impressive debuts of new products. Nearly 77 percent of executives that visit these venues to see new products shortlist new suppliers based on product demonstration and impression created by display and booth staff. Having a thought-out trade show display and knowledgeable staff members will increase brand awareness and help you research more customers.

Sales Leads

When regular trade show attendees were asked about the success rate of their trade show investment, nearly 70 percent stated they participate to get prospects and new leads, and around 50 percent of visitors ask businesses to send representatives to their office. The cost of meeting a new prospect at a trade show versus meeting at a prospect’s office is almost half, so creating a positive first impression is very important to getting those sales leads at a lower cost.

As the old idiom says, you never get a second chance at a first impression. This is true in life as well as business. Having a positive first impression will help you gain more leads and potential customers, maximizing the benefit of your next trade show and helping to grow your business.

The success of a trade show booth is measured by the number of visitors it attracts and positive sales leads a business can garner during the show. Businesses usually start with promotions long before the event and follow them up with strategic engagement with visitors at the booth. To maximize their trade show investment, businesses must use a mix of innovative booth design and engaging displays. Here are four strategies to ensure that your booth is the one is most talked about at your next trade show:

Multiple Displays

Display your products in multiple ways using graphics, teaser information, and other advertising techniques to inspire curiosity. Use fabric banner stands with customized graphics and brand message at the entrance gate and follow it up with banner stands in strategic places around the trade show leading up to your booth.  These smaller displays can have company logos, slogans, or pictures of flagship products.

Brand-Building Videos

Use videos of people enjoying your products under various circumstances in your displays to convey the versatility of your products. Interactive graphics also play an important role in educating visitors about products if demonstration cannot be conducted at the exhibition site. Videos at trade shows highlight how your products are unique.

Creative Attractions

Get creative with your booth. To attract the attention of people walking past the booth use a combination of pop-up displays and retractable banners with colorful graphics and engaging content. These are not very expensive and can be easily arranged with creative and entertaining ideas that are share details about your products. Employees can work as brand ambassadors and show more about the products, and giveaways and contests can help to get more traffic coming to your booth.

Multiple Channels for Promotions

Sometimes it is not enough to create a buzz within the exhibition. Use social handles to share details of product demos and other information to tell followers about the show in addition to telling your brand’s story through banner stands placed around the booth to educate new visitors to the show.

Trade shows are a competition arena where visitors’ attention is constantly being bombarded with information. Creating engaging displays can make a world of difference in forging strong impressions on existing and prospective customers.

While selecting ideas to engage the attention of visitors to your booth at a trade show, first identify the audience you want to impress. Design your booth in a way that appeals to your customers and creates a memorable brand experience. Striking design layouts with attractive graphics backdrops, lights, and retractable banners are the most effective way to get people interested in your booth.

Recessed Product Displays

Displaying products in niches on the stall wall with recessed lights draws potential customers’ focus to the product a charming way. LED strip lights can be used to frame the display. To focus the attention of visitors towards the products on display, have a contrasting background for the recessed niches and a single solid color for the main wall to highlight your displays.

Product-Shaped Booth

To make your booth stand out among competitors, create the booth in the shape of your latest product. Besides being unique and eye-catching, this could be the perfect advertisement for your signature product. It can help customers to identify your brand with a specific product.

Minimalistic Details

There is a fine line between educating customers about your brand and product and information overload. Your brand’s solution to their problem should be the first detail visitors see, and it can be neatly displayed with a retractable banner. This will save them the hassle of sifting through information in your both to find something of interest. Be aware that displaying too many details in a chaotic manner can overwhelm visitors, and they may leave your booth with unanswered questions and feelings of frustration.

Product Demos and Displays

Booths decorated with product exhibits and demonstrations can make the difference between visitors passing by with a casual glance or making a beeline to your trade show booth. People naturally gravitate towards action, so including something active in your booth can help attract attention. To achieve this, you can have a turntable display of products or hold demonstrations with your staff inviting visitors to try it themselves. Banner stands placed in strategic places around the trade show floor can direct people towards the action at your booth with eye-grabbing graphics.

These tips will help make your products and services stand out from the crowd and keep a steady line of potential customers coming to your trade show booth.

In a trade show with brightly decorated stalls and interesting items on display, it is a challenge for exhibitors to stand out from the crowd and attract attention. To get the most out of your investment, use out-of-the-box ideas and design trends to bring potential customers to your booth.

Visual Appeal

A booth that has appropriate graphics showcasing the brand’s story in an appealing manner has the potential to draw customers. These graphics can be on fabric banners or retractable banners and should be placed in locations that are clearly visible from a distance. Overhead displays can be set up above the booth with graphics, engaging slogans, and catchwords to attract passerby’s attention.

Memorable Promotional Products

Branded promotional products are an effective way of creating a buzz around your brand and newly launched products. When you are designing giveaways, ensure it appeals to your target audience in such a way that they feel compelled to get in touch with you. The product should be interesting and useful to make the receiver feel privileged to own it. You can increase the appeal of these promotional products by making customers earn them through interesting games or contest related to your product and brand.

Interactive Environment

Booths at trade shows can have interactive touch screens to pique the interest of visitors and encourage them to explore pre-programmed content at their leisure. This content can be in the form of videos, lucky prizes, surveys, or apps that they can download on their smartphones. You can also use this opportunity to share information about brand and products and answer queries by keeping a knowledgeable staff at the booth.

Announce a Special Deal at the Trade Show

Trade shows are competitive places that require innovative ideas to attract attention. Special occasion deals are a great way to generate interest. Plan a professional and appealing deal that is in sync with the brand image and announce it through all available information channels to ensure it reaches your target customers. To increase its appeal and have visitors flocking to your booth, keep the deal limited to a few hours and announce it through banner stands placed at vantage points around the trade show.

Banner stands are everywhere: they’re used at trade shows, exhibitions, conferences, outside restaurants, and malls. They also come in a wide variety of shapes and sizes, and quality level depends largely on one’s budget. How do you decide which stand is right for you? At Banner Stand Pros, we help individuals make the right choices.

This week, our focus is on portable banner stands. Below is all you need to know about these fantastic products.

What Are Portable Banner Stands:

Portable banner stands are the models that don't have a roller mechanism that stores the banner graphic inside the base. There are many styles and are sold under many names: non-retractable banner stands, spring-back banner stands, tension-back banner stands, and X banner stands to name a few.

Unlike retractable banners, the banner is attached either to a top and bottom rail and help up with one or more support poles, or it's connected in each corner of the banner to arms on the stand in the case of X banner stands. On portable banner stands, the graphics have to be attached and removed every time they’re used. These stands can be used to display huge graphics easily and effectively. On many models, you can adjust their height too. Different stands offer different graphic options. Assembly of a portable banner stand is typically very simple. Depending on the style of the stand, you might simply attach a foot to the bottom rail of the graphic, and connect the support pole to the top rail and insert it into the foot. For stand with cross bars and support poles, you slide the cross bars into pole pockets at the top and bottom of the banner, and connect them to the support poles. With X Banner stands, you insert the hooks on each arm of the banner stand into the grommets in the corners of the banner. With this style of stand, you typically have to flex the arms like a tent pole to make them reach the corner grommets, and this flex is what provides the tension to hold the banner tight.

What Are Portable Banner Stands Used For:

Portable banner stands are lightweight and portable, and they’re typically inexpensive when compared to retractable banner stands. With retractable banner stands, the base and retracting mechanism are bulkier and add weight, which can make them very stable, but larger and heavier to transport. Portable banner stands are often used at trade shows, storefronts and events. Larger models are popular for step and repeat banners and photo backdrops. Some models can also be used outdoors, at conferences, and at places where space isn’t a constraint.

Portable banner stands are not, however, recommended for frequent travel. Since the graphic has to be removed and rolled after each use, it can get damaged and look worn over time if it's constantly being taken down and shipped to a new location, although models with fabric banner options do work well in that case. As far as operation goes, each style of portable banner stand is different but none of them are difficult and you will get the hang of the installation very quickly.

How to Choose a Portable Banner Stand:

Portable banner stands come in a wide variety of styles, and there are banners to fit basically any budget. Choose a banner that meets your requirements! For example, the popular X-banner non-retractable banner stands are used as indoor displays for advertising and their low price point makes them popular for large scale deployment.

If you don’t know how to choose the best portable banner stand, call 877.389.8645 to discuss your requirements with us!