Banner Stand Pros

The blog for BannerStandPros

  • How To Design the Perfect Printed Banner Stand

    If you’re not used to shopping for banner stands or other trade show displays, there’s a good chance you’ll get overwhelmed with all the choices we have to offer. But picking the right banner stand style is just half the battle. You will also need an eye-catching banner design that is sure to attract potential visitors. Here are a few tips to help you:

    Use Colors Cleverly:

    Your choice of colors largely depends on where your banner will be positioned. It also depends on how you’re looking to place yourself against competitors. Choose colors that help you stand out from the crowd.  Established brands use their brand colors so as to not affect the consumer’s perception of their product. But don’t let brand guidelines stifle your creativity. You could try using a different hue, or you could even change the saturation of one of the colors in the brand. These subtle changes help you set the tone of your narrative.

    Banner Design Depends on the Message:

    What kind of a banner are you looking for? Is it a call-to-action banner with a clear-cut message? Is it a simple banner that will be displayed outside a store? Is it for an important trade show? Are you planning a promotional event and looking to creating a banner wall by combining different banner stands?

    If it’s a media event, use a step-and-repeat bannerto maximize brand awareness. To the uninitiated, step-and-repeat banners get their name because of a recurring logo or design pattern that forms the design of the banner.

    The Message:

    When it comes to banner design, there has always been one golden rule: less is more.  Do not try and cram your banner with content. Instead, pick the most important message and work on it. Position your logo on the top left corner of the banner for maximum brand recall. Go for classic fonts like Helvetica or Verdana for a professional look. Stay away from fancy fonts for they affect readability. The order of your message is important as well. You can highlight certain words using different font sizes, bolding, colors, etc.

    If you’re not sure or don’t have the time, we can help you design your banner. Send us your logo and any concept or design idea that you may have; we’ll create the design for you!

  • 3 Questions to Help You Decide on a Banner Stand

    Banners are an effective marketing tool used to draw attention to your brand or business. You can use them at trade shows to promote your business, at the local farmer’s market to display the prices of products, or outside a conference to welcome attendees. Banner stands come in a wide variety of styles and shapes, and they’re made to fit in any budget. To pick a banner that’s right for you, we suggest you ask yourself these three important questions:

    What Is My Budget?

    Like we said earlier, banner stands come suited for a wide range of budgets: some cost hundreds of dollars while others could set you back by a few thousand dollars. But not everyone needs a high-quality, top-of-the-line banner stand. For example, if you’re going to place one outside your shop to welcome visitors, an average banner stand would do.

    Almost every manufacturer sells cheap banners. They aren’t just cheap in terms of money, but quality as well. Banner stands come in four to five different levels of quality. The difference between the cheapest and the next best quality is just a few dollars. But buyers who don’t know this end up buying low-quality products while they could be spending a little more to buy a much better banner stand.  And that is why we have introduced the Budget Roll Up Banner Stand. We use block-out vinyl for smooth printing and we don’t use solvent ink. This prevents curling and ensures that the banner stand hangs well.

    Read this to learn more about our budget line.

    What Type of Banner Do I Need?

    This depends on your requirements. For example, if you’re at a crowded trade show and looking to attract visitors from afar, hanging banner stand a from the ceiling of your booth is a good idea. Doing this will ensure people know where you are even when it’s crowded.

    If you’re looking for something that’s easy to set up and take down, try retractable banner stands. If you need a backdrop for a product launch, media event, or any other promotional event, buy a step-and-repeat banner. These banners get their name from the repeating pattern or logo that forms as part of a design in the backdrop. And if you’re not sure, fill in the online contact form on our website. We’ll get back to you quickly!

    What Level of Customization Should I Go For?

    What purpose does the banner serve? Is it a top-of-the-line industry trade show with a lot of media presence? Don’t cut corners by choosing a cookie-cutter banner: call us! We’ll help you customize the banner to fit your liking. But if you’re looking to use the banner to welcome visitors outside your store, a simple one will do!

    Call us today to discuss your options!

  • Top Three Uses of Trade Show Banner Stands

    Banner stands are an easy, quick and professional solution that can be used for both at indoor and outdoor marketing events. Marketing through trade show banner stands has become an integral part of enticing visitors to your booth. It is a cost-effective way of advertising your products and services, thereby adding a visual impact through eye-catching graphics. Without saying a word, you can convey your promotional message on a crowded trade show floor. Listed here are a few benefits of banner stands.

    Variety of Styles

    The banner stands for trade shows come in a variety of different styles and layouts. You can choose a curved or a linear design based on your marketing requirements. If you’re looking to display your brand in two different directions, make use of two-sided banner stands. These adjustable stands can be altered to single or double sided for using at various exhibitions, trade shows and other promotions. Some of the popular banner stands include tabletops, tension fabrics, pop up-A frame, canopy tents, portable, outdoor, and retractable banner stands.

    Longer Lasting Stands

    All customers want their banners to last a lifetime. If you want your banners to stand strong for your brand long-term, make sure the marketing materials used on your stand can withstand seasonal display or repeated use. At Banner Stand Pros, we design high-quality graphics that are printed on smooth opaque vinyl to resist curling. There are weather-resistant banner stands that are made to last through heavy rain and tough winds. Our stands feature sturdy aluminum bases to guarantee a more stable display presentation for events and in-store promotions.

    Reliable, Lightweight and Easy to Install

    Lightweight display systems are indispensable for modern communication. Typically set up in less than a minute, and only weighing about 19lbs each, most of our banner stands come with a lifetime warranty. These stands are easy to carry in marketing events. They are sturdy, adjustable and easy to assemble and disassemble. The slim and discreet design occupies very little floor space. They are perfect for those who need a flexible system that can be customized to match different needs and requirements.

    Invest in the Best with Banner Stand Pros

    Your brand’s values will be reflected in the quality of your image, so make sure you’re presenting it in the best possible way. If you’re looking to switch your graphics on a regular basis and need a banner stand that won’t take up too much floor space, check us out. Browse through our selection of products and find the perfect displays for your event.

    How to Order?

    Find the product you want?

    Call Banner Stand Pros at 877-389-8645 and we’ll help you with trade show display needs. Use our online contact form, call, or chat with us if you have any questions about our products.

  • Types of Banner Stands to Rock at Your Next Trade Show Event

    Banners are a powerful marketing tool for businesses. If you’re looking to draw attention at a trade show, local festival, conference, or special time of year, a well-placed banner is an effective marketing strategy. These banners can be appropriately displayed using stands that hold the banner in place and ensure maximum visibility. Banner stands are eye-catching, portable, and easy to use. They can be customized to the business owner’s specifications to promote the brand and attract customers. Everyone loves them, as they are a self-contained, all-in-one marketing display. If you’re getting ready to shop for a trade show display, visit us! We sell high-quality banner stands and other trade show displays at our online store at affordable prices.

    Retractable Banner Stands

    This roll-up exhibit display offers an attractive and elegant look with high quality printed graphic including an aluminum stand. Available in a variety of sizes and shapes, you can combine each stand to form an extended wall of graphics display. With retractable banner stands, you can create a professional impression among your trade show attendees. As these stands are lightweight and easy to assemble, they offer a travel-friendly solution. Unlike portable banner stands, the base includes a spring loaded roller that holds your banner. You can just pull up from the base to display your message and retract back for storage. These stands are a great marketing piece in a variety of promotional environments. Check out all of our banner stands if you’re looking for a great display option on a limited budget.

    Outdoor Banner Stands

    Grab attention with our outdoor banner stands. With easy to use directions, you can set up the stand in minutes. As they include weighted bases, you can easily stabilize your display for varying ground conditions. These durable systems withstand rough weather and can prevent your display from collapsing in the wind or rain. By adding attractive graphics, you can easily grab attention in a wide variety of events. These double-sided banner stands are an excellent for advertising your business. If you’re looking to attract visitors at an outdoor corporate event, outdoor banner stands make perfect sense. To make the most of your marketing campaign, browse through our single or double sided outdoor promotional items. We have flag stands, feather banner and other exciting weatherproof stands at affordable prices.

    Tension Fabric Banner Stands

    No more worries about graphics being damaged in shipping! If you’re after a display stand that offers wrinkle-resistant stretch fabric graphics, then you’re in the right place. The tension fabric banner stands available in different sizes and layouts are great for exhibits, events and retail settings. The interlocking aluminum framework makes it easier to disassemble and pack into a small carrying case. The standalone advertising includes a heavy-duty metal base plate to show off your message impressively on both the sides of the durable and portable display. Amaze your audience with our stunning graphics produced by our experts at Banner Stand Pros.

    Who Are We?

    Our company offers a one-stop solution to all your banner stand requirements. If you’re looking for premium quality materials for promotional events, we’re here to help. To find out more about our products or to place an order, call us now at 877-389-8645.

  • Tips to Attract Trade Show Attendees to Your Booth

    Tradeshows are an excellent way to meet prospective customers and gain exposure. Boosting sales is the number one objective of any business event. With a wide list of competitors, you have to be smart when exhibiting your company’s products and services. If you’re at a loss for ideas, try using one of these tips to make your booth more effective.

    Invite Your Regular Attendees

    Use formal invitations for your most important customers and leads that you would like to see at the event. You can send out an invitation digitally to your regular customers. If possible, attach free trade show tickets along with the invitation. This way you can attract someone that you’re trying to impress. If your budget allows for it, create a VIP invitation card, because these offers are hard to refuse.

    Well-trained and Fun Staff

    If you promote your booth well, you’re going to have a lot of visitors. That means you will need trained employees who can communicate your brand message and mingle with guests appropriately. Hire people who are great communicators and who have an easy time making small talk with strangers. These people should be outgoing and strong salesmen. Involve everyone in a training session beforehand, that way everyone’s on the same page.

    Provide Food and Drink

    Refreshments are a great way to attract people to your booth. It’s common at marketing events that people get busy and don’t have time to eat or drink. You can provide food and drinks and fill that void. Make use of this time to engage with them and direct your conversation toward sales. This tip can also keep your visitors’ energy levels up. Refreshments can include things like water bottles, cookies, coffee, candies, popcorn, or sandwiches. You can consider presenting these items in small bags that display your company’s logo as well.

    Booth Location

    This tip is especially important for anyone that may be new to exhibiting at a trade show. The booth location matters a lot when it comes to garnering attention. If you’re tucked in a corner without much foot traffic, you’re not going to have a good event. So, while working with the event coordinator, try to get a space close to the entrance, main aisles, and busy networking areas, that way you’re more likely to get some traffic.

    Make Your Display Stand Out

    Your display stands are the first thing tradeshow attendees will notice. Your banner stands should be highly attractive to impress them. Retractable banner stands, outdoor banner stands, and tabletop banner stands are the most cost-effective options for displaying your products. We have inexpensive and lightweight banner stands and also provide a wide range of custom printed banners with bright graphic designs and durability. These can help project your message to a larger crowd, creating a professional impression among your clients. With us, you can order stands and banners at affordable prices. You can also check out our many other products that can help you at any event.

    These tips will surely help you attract prospective customers and maximize your marketing goals

  • How to Easily Attract Customers for Your Next Trade Show Event

    Tradeshow success happens when individuals visit your booth and become interested in your products enough to either purchase or give you their contact information so you can follow up. It’s essential to make your booth attractive for people to come by and check it out. Here are a few critical tips to attract your potential customers.

    Have Attractive Booth Designs

    If you want people to sit up and notice what you have to offer, focus on the booth design. This includes making use of all available floor space, using appropriate and visually appealing graphics, and using concepts that reflect your marketing campaign and brand image. You can use banner stands in a variety of different settings that add visual impact to your display. If you’re looking for high-quality banner stands, we have a vast collection of retractable banner stands, and outdoor banner stands at attractive prices.

    Use Valuable Giveaways

    Don’t we all love gifts? If you want people to remember you after they’ve left the booth, give them something that’s related to your brand or product. It can be something inexpensive; or it can be entertaining, useful, fun, or valuable. The more people like your giveaways, the more buzz you create to then attract audiences. You can consider gifting re-usable water bottles with your logo, T-shirts, pens, custom phone stands, USB chargers, promotional smart wallet, product samples, personalized tote bags, etc.

    Hire Effective Tradeshow Booth Staff

    Make sure that your staff is trained and looks professional. You can make them wear a uniform that represents your brand, or get your logo emblazoned on their t-shirt. Most importantly, it is essential to employ teams that are experts, i.e. they should understand your products, services and company policies. Do not have booths overcrowded with staff because that could result in chaos and difficulty for your visitors.

    Free Wi-Fi Access and Phone Charge Station

    If a tradeshow doesn’t offer free Wi-Fi for attendees, it is smart to provide it yourself. You can rent a 4g internet provider for a few days to provide access to your booth attendees. You can use this time to network with people that have visited your booth. Similarly, you can set up a free phone charging station at your booth. Attendees usually use their smartphones to take photos, text, email and post your displays to their social media pages during the event. When their battery goes down, they’ll search for a free phone charging station like the one you have set up.

    Include Small Games or Fun Activities

    Everybody loves participating in competitive games. As these activities benefit humans socially, cognitively, and emotionally, you can include activities like jumbo board games, trivia, or casino-style games to leave a long-lasting effect. Games used in tradeshows can encourage your attendees to reach out to you and will help you to keep them engaged for a while. As an exhibitor, choose an activity based on what your audience might enjoy. The more specific the better.

    These are five tips to keep in mind before exhibiting your products at your next marketing expo. You are sure to get a lot of prospective customers to your booth.

  • How To Generate Leads at Marketing Events and Trade Shows

    Tradeshows can be a great way to establish a meaningful relationship with potential customers. If you’re new to live marketing events, you should know that instead of just walking around and handing out your business cards, there are many ways to get involved in the events. Here are a few ways to prepare for trade shows and maximize your return on investment.

    Tweet In Advance

    A tweet is a great way to connect with online communities before your trade show. This can help you bring like-minded people together to check out your products. Doing this can help you attract prospective customers without wasting time during the event. The more welcoming and innovative you are, the better your results will be.

    Create Selling Opportunities

    The key point of any tradeshow or exhibition is to create selling opportunities among customers. Schedule meetings and sales calls when someone comes to your stand. Check with them if they are open to being contacted afterwards. It is important to use the concept of permission marketing properly. You can also send them an email and ask them if they would like to connect via daily newsletters.

    Engage Dedicated Staff

    It takes a significant amount of time and energy to prepare for a trade show. Even if you try to delegate the work, you want a great team to execute at the expo. You will need staff who understand your sales strategy. They must understand the plan to convey your brand message. Before your crew engages in trade shows, it is important to set specific end goals like generating leads, discovering customers, preparing client lists, networking, forming partnerships, and making sales. Depending on your company, the goals may vary, so choose which results matter most for your business and be sure to encourage your staff to produce the results you are looking for from the event.

    Set Metrics

    It is a great idea to set metrics upfront. Before you start the event, have a goal like generating at least 50 qualified leads. It’s not about writing people’s names on the list. It's about customers having a genuine interest in your products and services. Set a goal to translate those 50 leads into 15 face to face meetings. From this list, make sure that you land a minimum of five sales. This way, you can set benchmarks for achieving sales.

    Give Something Away for Free

    It is a smart idea to offer your products and services as rewards. Your number one goal at the trade show should be to collect as many leads by providing something for free. This way you can get the customer’s full name and contact details. If you want to grab prospective customers, you should give away a free trial of your services and products. If you own a spa massage, give away a free 30-minute personalized full body massage consultation. But make sure that they can only receive the offer if they give you their contact information. This way you can create an immediate and long-lasting relationship with them.

    Decide the Booth Location and Size

    It is important to take into account the traffic flow on the show floor. You can pick the most relevant section to set up your stall. Make sure that your booth is the center of attraction. Regarding booth size, you get charged per square feet. So it is essential to calculate how much space is required to configure your booth for maximizing the traffic flow.

    Invest in a Great Display

    If you want to set up an attractive display, visit us for low cost, high-quality trade show banner displays and banner stands. We sell a variety of trade show exhibits and accessories of different sizes and configurations. These can perfectly convey your brand message at showrooms, exhibitions, shopping malls, promotional and marketing events and retail spaces. Check out our stands including fade-resistant tabletop banner stands, retractable banner stands, and tension fabric banner stands for attractive prices.

    Driving attendees to exhibition stands is not an easy task. It requires creativity and smart communication. These tips can help you as an exhibitor increase visits to your booth.

  • Tips For Attracting Greater Traffic At Your Next Trade Show

    How do you turn trade show attendees into paying customers? You can easily double or triple the number of leads you collect by following these tips. These techniques can help new business owners and exhibitors create more leads and generate sales in your business.

    Understand Your Industry

    Trade show expos are the perfect place to understand an industry very quickly. You can find out who the players are in your competing list and determine a strategy to make sure your business stacks up.

    Make A Difference

    It’s essential that you approach the exhibition with the frame of mind that you’re going to make a difference. Given the number of booths guests are likely to visit; it’s easy for people to forget uninteresting businesses. Make a difference by changing the emotional state of your customers. You can bring them around to a happier frame of mind by making them smile. This can help you change their perception of who you are and what your company does.

    Reduce Barriers

    Most booths have barrier before them (like a table). This may draw an invisible line between you and your customer. Buy high-quality banner stands and push it back to the side, so that you’re not standing behind them like a reception desk. Make sure that your stand is inviting by creating an affordable, custom banner stand for your business.

    Attract Customer Attention:

    No matter how great your banner stands are, just because you set it up doesn’t necessarily mean that clients will come to your booth unless they are incredibly unique. At Banner Stand Pros, we offer a huge selection of table top banner stands, outdoor banner stands, pop up A-frame banners, banner walls and other high-end accessories to promote and sell your services at a live event. Along with these trade show banner stands, attract customer attention by proactively approaching and engaging with them in your live marketing event.

    Entertain Your Customers:

    Entertainment opens specific neurological pathways in the brain and changes the emotional and physical state of your customers. You can easily impart information to them as they will be much more open to hearing what you have to say about your services if you have already provided them with entertainment or good conversation.

    These five tips can help trade show expos stand out from the rest. If you have any secrets on attracting your target audience in a large public gathering, let us know below in the comments.

  • Trade Shows: Why They are Important & How To Impress Potential Clients

    Thanks to the digital age that we’re now living in, reaching out to potential clients is easy and affordable. But are these platforms for everyone? And what if your business requires meeting targeted clients directly? The truth is, digital technology hasn’t made trade shows and exhibitions obsolete; rather, it has helped them evolve and take on a new look and purpose.

    Why Trade Are Shows Still Relevant?

    Conferences, trade shows, exhibitions, and other business events provide an excellent opportunity for stakeholders to assess opinions from clients, understand market potential, evaluate competition, identify potential distributors, and even initiate joint ventures. In short, it offers tremendous networking opportunities. It also provides a chance for different potential buyers to gather under a single roof, allowing businesses to boost sales via product launches and live demos. You also get to know strategies that are working and those that aren’t. Most importantly, such events are an excellent opportunity to promote your brand.

    How To Impress Clients at Trade Shows?

    If you’re looking to get more ROI from your time and money spent on a trade show, it is important that you plan ahead. Spend money on high quality banner stands that not only promote your products and services but also guide visitors toward your booth. If you’re at a particularly crowded event, hang fabric banner stands above your booth for better visibility. To keep visitors in your booth, you’ll also need promotional products. Most important of all – you’ll need an excellent team to close your clients once they visit your booth!

    If you are looking for high quality banner stands and promotional displays for your next trade show, contact us to see how we can help!

  • 3 Ways Banner Stands Help With Branding

    If you are a regular participant at trade shows, I’m sure you understand the importance of perfecting your branding efforts. It not only grabs attention but also helps to connect with potential clients. There are many ways to promote your brand; banner stands are one of them. Here are three ways banner stands help branding:

    • They help get your message across:

    Banner stands can be read from a distance and are hence the perfect way to get your message across. For example, hanging fabric banner stands can be used to hang above a crowded trade show to instantly attract the visitors’ attention from a distance.  But the key to using them is to provide just enough information to generate interest and tempt people to visit your booth for further inquiry.

    • They can be used to impress potential visitors:

    You can always make an impact with creative messages and graphics on banner stands. This is especially true for small businesses trying to compete with big players. Large pull-up banner stands can help to create awareness about your brand and advertise your offering. Similarly, banner walls can be created by combining banner stands of the same height and dimension to create a huge backdrop to grab user attention.

    • They can be used to explain a product:

    Banner stands are not only used to advertise but also to explain your product or service. For example, tabletop banner stands can be set up on a table or counter beside the product to explain its features or benefits in detail.

    It’s important, though, to use high quality banner stands that are not only durable and will last for a long time but also display graphics efficiently and effectively. If you are looking for high-quality banner options at affordable prices, you’ve come to the right place!

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