Tradeshows can be a great way to establish a meaningful relationship with potential customers. If you’re new to live marketing events, you should know that instead of just walking around and handing out your business cards, there are many ways to get involved in the events. Here are a few ways to prepare for trade shows and maximize your return on investment.

Tweet In Advance

A tweet is a great way to connect with online communities before your trade show. This can help you bring like-minded people together to check out your products. Doing this can help you attract prospective customers without wasting time during the event. The more welcoming and innovative you are, the better your results will be.

Create Selling Opportunities

The key point of any tradeshow or exhibition is to create selling opportunities among customers. Schedule meetings and sales calls when someone comes to your stand. Check with them if they are open to being contacted afterwards. It is important to use the concept of permission marketing properly. You can also send them an email and ask them if they would like to connect via daily newsletters.

Engage Dedicated Staff

It takes a significant amount of time and energy to prepare for a trade show. Even if you try to delegate the work, you want a great team to execute at the expo. You will need staff who understand your sales strategy. They must understand the plan to convey your brand message. Before your crew engages in trade shows, it is important to set specific end goals like generating leads, discovering customers, preparing client lists, networking, forming partnerships, and making sales. Depending on your company, the goals may vary, so choose which results matter most for your business and be sure to encourage your staff to produce the results you are looking for from the event.

Set Metrics

It is a great idea to set metrics upfront. Before you start the event, have a goal like generating at least 50 qualified leads. It’s not about writing people’s names on the list. It's about customers having a genuine interest in your products and services. Set a goal to translate those 50 leads into 15 face to face meetings. From this list, make sure that you land a minimum of five sales. This way, you can set benchmarks for achieving sales.

Give Something Away for Free

It is a smart idea to offer your products and services as rewards. Your number one goal at the trade show should be to collect as many leads by providing something for free. This way you can get the customer’s full name and contact details. If you want to grab prospective customers, you should give away a free trial of your services and products. If you own a spa massage, give away a free 30-minute personalized full body massage consultation. But make sure that they can only receive the offer if they give you their contact information. This way you can create an immediate and long-lasting relationship with them.

Decide the Booth Location and Size

It is important to take into account the traffic flow on the show floor. You can pick the most relevant section to set up your stall. Make sure that your booth is the center of attraction. Regarding booth size, you get charged per square feet. So it is essential to calculate how much space is required to configure your booth for maximizing the traffic flow.

Invest in a Great Display

If you want to set up an attractive display, visit us for low cost, high-quality trade show banner displays and banner stands. We sell a variety of trade show exhibits and accessories of different sizes and configurations. These can perfectly convey your brand message at showrooms, exhibitions, shopping malls, promotional and marketing events and retail spaces. Check out our stands including fade-resistant tabletop banner stands, retractable banner stands, and tension fabric banner stands for attractive prices.

Driving attendees to exhibition stands is not an easy task. It requires creativity and smart communication. These tips can help you as an exhibitor increase visits to your booth.

How do you turn trade show attendees into paying customers? You can easily double or triple the number of leads you collect by following these tips. These techniques can help new business owners and exhibitors create more leads and generate sales in your business.

Understand Your Industry

Trade show expos are the perfect place to understand an industry very quickly. You can find out who the players are in your competing list and determine a strategy to make sure your business stacks up.

Make A Difference

It’s essential that you approach the exhibition with the frame of mind that you’re going to make a difference. Given the number of booths guests are likely to visit; it’s easy for people to forget uninteresting businesses. Make a difference by changing the emotional state of your customers. You can bring them around to a happier frame of mind by making them smile. This can help you change their perception of who you are and what your company does.

Reduce Barriers

Most booths have barrier before them (like a table). This may draw an invisible line between you and your customer. Buy high-quality banner stands and push it back to the side, so that you’re not standing behind them like a reception desk. Make sure that your stand is inviting by creating an affordable, custom banner stand for your business.

Attract Customer Attention:

No matter how great your banner stands are, just because you set it up doesn’t necessarily mean that clients will come to your booth unless they are incredibly unique. At Banner Stand Pros, we offer a huge selection of table top banner stands, outdoor banner stands, pop up A-frame banners, banner walls and other high-end accessories to promote and sell your services at a live event. Along with these trade show banner stands, attract customer attention by proactively approaching and engaging with them in your live marketing event.

Entertain Your Customers:

Entertainment opens specific neurological pathways in the brain and changes the emotional and physical state of your customers. You can easily impart information to them as they will be much more open to hearing what you have to say about your services if you have already provided them with entertainment or good conversation.

These five tips can help trade show expos stand out from the rest. If you have any secrets on attracting your target audience in a large public gathering, let us know below in the comments.

Thanks to the digital age that we’re now living in, reaching out to potential clients is easy and affordable. But are these platforms for everyone? And what if your business requires meeting targeted clients directly? The truth is, digital technology hasn’t made trade shows and exhibitions obsolete; rather, it has helped them evolve and take on a new look and purpose.

Why Trade Are Shows Still Relevant?

Conferences, trade shows, exhibitions, and other business events provide an excellent opportunity for stakeholders to assess opinions from clients, understand market potential, evaluate competition, identify potential distributors, and even initiate joint ventures. In short, it offers tremendous networking opportunities. It also provides a chance for different potential buyers to gather under a single roof, allowing businesses to boost sales via product launches and live demos. You also get to know strategies that are working and those that aren’t. Most importantly, such events are an excellent opportunity to promote your brand.

How To Impress Clients at Trade Shows?

If you’re looking to get more ROI from your time and money spent on a trade show, it is important that you plan ahead. Spend money on high quality banner stands that not only promote your products and services but also guide visitors toward your booth. If you’re at a particularly crowded event, hang fabric banner stands above your booth for better visibility. To keep visitors in your booth, you’ll also need promotional products. Most important of all – you’ll need an excellent team to close your clients once they visit your booth!

If you are looking for high quality banner stands and promotional displays for your next trade show, contact us to see how we can help!

If you are a regular participant at trade shows, I’m sure you understand the importance of perfecting your branding efforts. It not only grabs attention but also helps to connect with potential clients. There are many ways to promote your brand; banner stands are one of them. Here are three ways banner stands help branding:

• They help get your message across:

Banner stands can be read from a distance and are hence the perfect way to get your message across. For example, hanging fabric banner stands can be used to hang above a crowded trade show to instantly attract the visitors’ attention from a distance.  But the key to using them is to provide just enough information to generate interest and tempt people to visit your booth for further inquiry.

• They can be used to impress potential visitors:

You can always make an impact with creative messages and graphics on banner stands. This is especially true for small businesses trying to compete with big players. Large pull-up banner stands can help to create awareness about your brand and advertise your offering. Similarly, banner walls can be created by combining banner stands of the same height and dimension to create a huge backdrop to grab user attention.

• They can be used to explain a product:

Banner stands are not only used to advertise but also to explain your product or service. For example, tabletop banner stands can be set up on a table or counter beside the product to explain its features or benefits in detail.

It’s important, though, to use high quality banner stands that are not only durable and will last for a long time but also display graphics efficiently and effectively. If you are looking for high-quality banner options at affordable prices, you’ve come to the right place!

Banner stands have always been an essential part of displays in trade shows and store displays, and with each passing year, their importance has increased. This is mainly due to improvements made in printing technology and use of new materials which has increased their ability to attract attention to your business. Users no longer have to worry about unstable banner stands that topple on touch or pull up banner stands that fly away if there is a strong gust of wind. Below we discuss the evolutions in banner stands that are here to stay and how they continue to bring benefit to your business.

1. Tension fabric banner stand – This light weight banner stand is made up of a fabric pillowcase stretched across a frame which is comprised of aluminum tubing with a weighted base. The lightweight tubular frame banner stand can be used single or double sided with text and graphics. It has become one of the more popular options and is a reliable display to attract customers to your business, and likely, always will be.
2. Retractable banner stands – These are considered the most economical and popular of all types of banner stands.  They come in a huger range of styles and sizes, and are recognized for their ability to display various materials like vinyl, fabric, and polyester. Retractable banner stands have been used for display advertising at trade shows and by retailers for many years and are continuing to gain popularity due to their portability, functionality, and ability to protect graphics during transportation as they are rolled within its casing.
3. Illuminated fabric frame – Looking for ways to keep your business in the public eye 24/7? Then use backlit banner stands made of fabric with LED strip lights built into the frame that helps to highlight message and graphics on the banner. This is a great attention getting technique at trade shows, and is great for store displays that will keep attracting attention even at night.
4. Monitor and Video banner stand –This innovative combination of a retractable banner stand with an iPad holder allows marketers to use videos and slides for capturing the attention of passing foot traffic in a busy area like an exhibition or mall. Portable monitor kiosks can also be used so instead of carrying around a monitor with your display. This form of automatic viewing can be more effective than a static display.
5. Outdoor banner stands –Banner stands were once limited to indoor use, but not anymore. Innovations such as weighted bases, support poles with springs, and light weight fabric flags on rotating poles have made it so these displays can work for your brand in almost any location or weather. Available in a range of styles and sizes to promote events, products, offers, or to attract new customers.

If you are looking for new ways to help your business stand out, these are the most tried and true options that are guaranteed to get more attention from visitors!

Brands are the personality of your business and marketers should consider how to maintain the same character and personality of your brand with the use of the rightmix of colors. Branding requires a combinationof both text and graphics to build an experience that connects with your audience and colors chosen specifically to attract their interest.

Psychologists say that colors evoke specific reactions in viewers and their use not only helps people to differentiate similar products of multiple brands but also influences their moods and feelings about purchasing. There is a reason why all fast food burger shops integrate red into their advertising!

To extract the maximum marketing advantage out of your trade show banner stands, here are some of the ideal color combinations.

1. Earthy brown and sky blue – This combination induces a sense of calm and relaxation.
2. Navy blue and white – These colors are commonly used in naval uniforms and signify authority and discipline.
3. Bright orange – Bright orange conveys joy and warmth. This is one of the most commonly used colors for online retailers for their sales campaigns and purchase buttons.
4. Green– This color associated with nature symbolizes health and wellness which is why it is used by health-related brands.
5. Red and white– This color depicts passion and desire. It is generally associated with sales during festivals. You tend to see them on banners with white backgrounds. Most vocal brands like Virgin, Coca-Cola, and Kentucky Fried Chicken use this combination to their advantage.
6. Purple – This color evokes visions of excesses, royalty, and luxury, so banners using it embody trust, opulence, and leadership
7. Pink – Signifies youthful energy and attracts attention. Vibrant pink creates the right impact for younger demographics, especially females.
8. Grey – Grey and blue may be a minimalistic palette, but the colors are comfortable, and the viewer gets a feeling of visual openness.
9. Purple, Magenta, and Blue - This carnival-style cheerful color combination signifies fun and fireworks is often used for night parties and events.
10. Black and yellow – These two contrasting colors express warmth and sobriety that can capture and retain the attention of viewers which is why it is used on road signs and at traffic signals.
11. Pale pastel tones – These tones evoke feelings of tenderness which is why it is used for promoting women’s brands or for shops and bakeries.
12. Black and red – These two fiercely independent colors signify deep emotions and are generally used for click-bait slogans and buttons.
13. Grey, blue and yellow – Ideally used by travel and holiday package companies, this combination brings forth images of the sky, sun, and sand.
14. Red, brown and cream – This combination is commonly used by manufacturers of confection, cosmetics and home furniture for making flag banner stands as it makes viewers long for indulgence.

When planning for your next event, consider what feelings and emotions you want to spark in your visitors and design your trade show banner display to bring new and excited customers to your business!

Do you want to promote your business? Whether you choose retractable or portable banner stands, pop-up or trade show banner stands, you can be sure that promotional banners will help you enhance sales and attract customers to your store.

Using Banner Stands to Promote Your Business

Today’s businesses face various challenges when it comes to attracting new customers and advertising their products and services.

Promoting your brand is crucial since the way people experience it will reflect on your business. Luckily, modern technology offers more than one ways to help boost your business in the marketplace, ranging from old-school TV and press ads to building a presence on social media.

But what about those businesses that don’t have a big advertising budget or lack the experience to use social media for advertising?

That’s where banner stands can help. There are different types of banner stands to choose from, ranging from retractable banner stands to portable banner stands; but what they all have in common is affordability, ease of use, and longevity.

However, your banner’s design is also important when it comes to its effectiveness. That’s why we’ve compiled a list of tips that will help your business stand out.

How Banner Stands Can Help Your Business Stand Out

Size Matters

Banner stands have a great ability to fit in spaces of any size. Whether inside your store or at a trade show, banner stands are a great way to make use of promotional areas, no matter how small or big they might be.

However, when it comes to the size of the banner itself, the rule of thumb is – the bigger the better. For instance, if you want to make a statement at a trade show and stand shoulder to shoulder with the competition in your industry, large trade show banner stands are sure to make an impact. Sure, flyers, leaflets, brochures, and posters are OK, but nothing is more effective than a big, eye-catching display which attracts customers to your stand.

Still, the size will depend on the location where the banner will be placed. Make sure to avoid using very small banners in large areas because people won’t notice them. On the other hand, placing a big banner stand in a small area can look out of place and cause a distraction.

The best part is that trade show banner stands can be used time and time again, both on the road and in-store.

Add Details to Send Your Message

Another upside of banner stands is that they provide quite a lot of space to send the message you want. Bear in mind that, unlike billboards or posters, these marketing tools are designed for people to read them from up close, so think in that direction.

The main purpose of banner stands is to attract the attention of potential customers and offer enough information about your business. So don’t be shy with adding details that will get your message across.

However, be careful not to overwhelm potential customers with long texts. People don’t have time to read long messages and if they see too much writing on your banner, they’ll probably just pass you by without stopping.

Try to ‘pack’ the message in short and concise phrases or sentences that are easy to read and understand. Give your audience just enough to make them come back for more.

Pay Attention to Appearance

Besides using the large area offered by banner stands to sell your message, you should also use it to promote your image and quality of service. Here is what you should pay attention to when it comes to appearance:

Quality

Make sure your banner stand’s print quality is good. This way, you’re portraying an image of quality that customers will associate with your brand in the future.

If your banner stand looks cheap, it will most likely do more harm than good for your brand, especially in cases when it’s placed next to your competitors, for instance at trade shows.

Colors

When designing your banner stand, make sure to use the right colors. The color combinations you choose will definitely influence the effectiveness of the banner.

Over the years, numerous studies have shown that colors play an important role when people make a decision to buy something or place their trust in a certain brand. Specific colors are known to trigger certain emotions in people.

For instance, pink is great if you want to attract young female customers, whereas green is associated with health, wealth, and the environment. Whichever color you decide to go with, be careful not to overdo it; for best results combine it with complementary colors.

Graphics

If you want people to remember your brand, add an image on your banner. Studies have found that visual content is far more attractive  for people than words. That’s why putting one or more images will make your banner even more effective.

When choosing the image, do so by always keeping your brand in mind. Don’t go for an image just because you personally find it pretty or funny.

The image needs to resonate with your audience. It should reflect your brand and be relevant to the message you’re trying to send. If you’re unsure, test a few options with your friends or colleagues to see if you’re on the right track.

Placement

Finally, where you place your banner stand also plays a vital role. Try to find a location that is visible to as many people as possible.

For instance, if you’re placing the banner in your shop, place it close to the entrance where your customers can see it immediately when they enter. In addition, consider using pop-up banner stands that create a great visual impact in-store.

Another option is to place the banner stand in front of the shop or around it, whether on a door, wall, or fence. This way you can be sure that potential customers passing by won’t miss what your offering.

If you’re at a trade show, avoid placing your banner stand behind a table. Instead, place it on the side of the table, where all information can be clearly seen.

If you want to find out more on how banner stands can help your business stand out, contact our team today. We’ll recommend the best solution for your brand from our assortment of retractable and portable banner stands, banner walls, canopy tents, etc.

Be sure to follow us on Facebook and subscribe to our newsletter to be notified of specials and new products.

Small and large retail businesses depend on both banner and signage advertisements to showcase their products and services for attracting potential clients. In the fiercely competitive retail industry, local business is critical for success, and different types of banner stands are ideal for use in various displays and venues.

1. Table top banner stand – Want to see new products flying off your shelves? Bring it to the attention of customers standing at the checkout counter with the help of table top banners. Attractive graphics in rich, vibrant colors will help get your customers’ attention and attract them to your business.
2. Portable banner stand – The retail industry witnesses the largest churn of customers in every category and retaining steady clientele despite owning a strong brand is a challenge. Constant advertising to attract new customers is the only way forward which can be done by setting up portable banner stands in places frequented by your potential customers to help drive them to your business.
3. Outdoor banner stand – Need banners outside your store to grab the attention of foot traffic walking past your door? Use one of our outdoor banner stands available in varied sizes that withstand light rain and wind. These lightweight displays can come inside and be fitted with an LED spotlight to display contents clearly at night even after the store is closed.
4. Pull up banner – If you require a banner that can be used multiple times like “For Sale” and “Discount”, then a pull up banner stand is the best option as it can be easily stored when not in use. As these are relatively lightweight, these banner stands can be used by doors or windows to capture the attention of people walking past.
5. Hybrid tension banner – Want to remind your long-term customers about your special products? Why not use our latest product that helps your business stand out. The Hybrid Tension Banner Stand can be used with grommeted banners, or with a fabric pillowcase graphic that can be printed either single or double sided and placed in strategic locations to attract clients.

Trade shows are the perfect combination of exciting opportunity, and chaotic stress that can help you to forge new business relations and create new business leads for the brand. This is regarded as one of the best places for brands of every size and stature to directly interact with customers, vendors, and employees to get a better understanding of what people think about them. While trade shows are expensive and time-consuming, they offer unlimited opportunities to showcase your brand and create awareness about it in the local market. To make the experience worth the expense you have to ensure that the banners displaying your company name and its products are attention-grabbing and likely to remain for a long time in the minds of people that approached your stall.

1. Event banner walls–Banner walls are ideal for trade shows because they can be built in varied sizes to suit your requirement and brand image. While the back wall display of the booth can be made out of a single large tension fabric trade show display or by combining separate display stands, the counter and other sections of the booth can be decorated with small table banners.
2. Retractable Banner stands–These types of banners have been used as promotional tools during exhibitions and trade shows for several years now and are popular for their ability to stretch across a wide area and portability. Depending on your requirement these can be printed with graphics on both sides and are compact so they can be used in small spaces too.
3. Fabric banner stands– This type of display banner stand offers the double advantage of longevity and attractiveness at a reasonable cost. These banner stands are easy to carry and rarely bend, tear or warp like traditional display materials, so they are ideally used for occasions when the event is somewhere far away, and there is limited room to carry display materials.
4. Flag Banner Stand– Generally made from light weight polyester these flag banners are displayed on lightweight poles and can be used for both indoor and outdoor occasions as the stands are designed to withstand even strong winds.
5. Banner X stands- These are one of the simplest indoor display banners and are also some of the least expensive. The banners are installed by attaching the four arms of the display to the corner grommets on the banner, so set up is quick and easy.

Banners displaying a wide variety of products, services, events and public announcements are today considered the best way to make a quick and effectiveimpact on target audiences. A wide variety of banner walls, display stands, and flags are used as an advertising medium to attract potential customers effortlessly. Whether banner stands are used for outdoor display during fairs, tradeshows, or indoor displays within a store or a large shopping mall, they should contain an eclectic mix of words and graphics to attract readers’ interest and encourage them to read the advertisement.

1. Colorful Impact – Bold words against a contrasting but plain background may attract people to look at it, but if it has eye-catching graphics, the profusion of colors will create a stronger impact and make the advertisement memorable.
2. Brand Identity – Every advertiser knows that “pictures are worth a thousand words” and can help build a brand’s value when used effectively. This is why when you use graphics in the form of abstract art or real-time pictures they have more impact than words.
3. Memorable –When colorful graphics are built into flag banner stands they tend to stand out even at a distance and if they are printed against a strong background with powerful and emotional phrases they act like branding tools on the mind due to their ability to create substantial impact.
4. The special effect with lights –When graphics on banner stands are lit up with focused lights it makes the display advertisement more enticing and attractive which can capture the attention of casual onlookers and urge them to read the advertisement.
5. Reusable – All banner stands are designed at a sizeable cost, so its graphics are built with quality high-resolution images to withstand the test of time. Making graphics with the right mix of colors ensures that ambient lights around the banner that may be switched on at night do not shine through and they can be used at multiple places.

If you have any doubt about the importance of graphics in banner stands, then take a walk down the shopping area of your neighborhood and come to Banner Stand Pros. They will help you design a useful display banner stand for your business.