Banner stands have always been an essential part of displays in trade shows and store displays, and with each passing year, their importance has increased. This is mainly due to improvements made in printing technology and use of new materials which has increased their ability to attract attention to your business. Users no longer have to worry about unstable banner stands that topple on touch or pull up banner stands that fly away if there is a strong gust of wind. Below we discuss the evolutions in banner stands that are here to stay and how they continue to bring benefit to your business.

1. Tension fabric banner stand – This light weight banner stand is made up of a fabric pillowcase stretched across a frame which is comprised of aluminum tubing with a weighted base. The lightweight tubular frame banner stand can be used single or double sided with text and graphics. It has become one of the more popular options and is a reliable display to attract customers to your business, and likely, always will be.
2. Retractable banner stands – These are considered the most economical and popular of all types of banner stands.  They come in a huger range of styles and sizes, and are recognized for their ability to display various materials like vinyl, fabric, and polyester. Retractable banner stands have been used for display advertising at trade shows and by retailers for many years and are continuing to gain popularity due to their portability, functionality, and ability to protect graphics during transportation as they are rolled within its casing.
3. Illuminated fabric frame – Looking for ways to keep your business in the public eye 24/7? Then use backlit banner stands made of fabric with LED strip lights built into the frame that helps to highlight message and graphics on the banner. This is a great attention getting technique at trade shows, and is great for store displays that will keep attracting attention even at night.
4. Monitor and Video banner stand –This innovative combination of a retractable banner stand with an iPad holder allows marketers to use videos and slides for capturing the attention of passing foot traffic in a busy area like an exhibition or mall. Portable monitor kiosks can also be used so instead of carrying around a monitor with your display. This form of automatic viewing can be more effective than a static display.
5. Outdoor banner stands –Banner stands were once limited to indoor use, but not anymore. Innovations such as weighted bases, support poles with springs, and light weight fabric flags on rotating poles have made it so these displays can work for your brand in almost any location or weather. Available in a range of styles and sizes to promote events, products, offers, or to attract new customers.

If you are looking for new ways to help your business stand out, these are the most tried and true options that are guaranteed to get more attention from visitors!

Brands are the personality of your business and marketers should consider how to maintain the same character and personality of your brand with the use of the rightmix of colors. Branding requires a combinationof both text and graphics to build an experience that connects with your audience and colors chosen specifically to attract their interest.

Psychologists say that colors evoke specific reactions in viewers and their use not only helps people to differentiate similar products of multiple brands but also influences their moods and feelings about purchasing. There is a reason why all fast food burger shops integrate red into their advertising!

To extract the maximum marketing advantage out of your trade show banner stands, here are some of the ideal color combinations.

1. Earthy brown and sky blue – This combination induces a sense of calm and relaxation.
2. Navy blue and white – These colors are commonly used in naval uniforms and signify authority and discipline.
3. Bright orange – Bright orange conveys joy and warmth. This is one of the most commonly used colors for online retailers for their sales campaigns and purchase buttons.
4. Green– This color associated with nature symbolizes health and wellness which is why it is used by health-related brands.
5. Red and white– This color depicts passion and desire. It is generally associated with sales during festivals. You tend to see them on banners with white backgrounds. Most vocal brands like Virgin, Coca-Cola, and Kentucky Fried Chicken use this combination to their advantage.
6. Purple – This color evokes visions of excesses, royalty, and luxury, so banners using it embody trust, opulence, and leadership
7. Pink – Signifies youthful energy and attracts attention. Vibrant pink creates the right impact for younger demographics, especially females.
8. Grey – Grey and blue may be a minimalistic palette, but the colors are comfortable, and the viewer gets a feeling of visual openness.
9. Purple, Magenta, and Blue - This carnival-style cheerful color combination signifies fun and fireworks is often used for night parties and events.
10. Black and yellow – These two contrasting colors express warmth and sobriety that can capture and retain the attention of viewers which is why it is used on road signs and at traffic signals.
11. Pale pastel tones – These tones evoke feelings of tenderness which is why it is used for promoting women’s brands or for shops and bakeries.
12. Black and red – These two fiercely independent colors signify deep emotions and are generally used for click-bait slogans and buttons.
13. Grey, blue and yellow – Ideally used by travel and holiday package companies, this combination brings forth images of the sky, sun, and sand.
14. Red, brown and cream – This combination is commonly used by manufacturers of confection, cosmetics and home furniture for making flag banner stands as it makes viewers long for indulgence.

When planning for your next event, consider what feelings and emotions you want to spark in your visitors and design your trade show banner display to bring new and excited customers to your business!

Do you want to promote your business? Whether you choose retractable or portable banner stands, pop-up or trade show banner stands, you can be sure that promotional banners will help you enhance sales and attract customers to your store.

Using Banner Stands to Promote Your Business

Today’s businesses face various challenges when it comes to attracting new customers and advertising their products and services.

Promoting your brand is crucial since the way people experience it will reflect on your business. Luckily, modern technology offers more than one ways to help boost your business in the marketplace, ranging from old-school TV and press ads to building a presence on social media.

But what about those businesses that don’t have a big advertising budget or lack the experience to use social media for advertising?

That’s where banner stands can help. There are different types of banner stands to choose from, ranging from retractable banner stands to portable banner stands; but what they all have in common is affordability, ease of use, and longevity.

However, your banner’s design is also important when it comes to its effectiveness. That’s why we’ve compiled a list of tips that will help your business stand out.

How Banner Stands Can Help Your Business Stand Out

Size Matters

Banner stands have a great ability to fit in spaces of any size. Whether inside your store or at a trade show, banner stands are a great way to make use of promotional areas, no matter how small or big they might be.

However, when it comes to the size of the banner itself, the rule of thumb is – the bigger the better. For instance, if you want to make a statement at a trade show and stand shoulder to shoulder with the competition in your industry, large trade show banner stands are sure to make an impact. Sure, flyers, leaflets, brochures, and posters are OK, but nothing is more effective than a big, eye-catching display which attracts customers to your stand.

Still, the size will depend on the location where the banner will be placed. Make sure to avoid using very small banners in large areas because people won’t notice them. On the other hand, placing a big banner stand in a small area can look out of place and cause a distraction.

The best part is that trade show banner stands can be used time and time again, both on the road and in-store.

Add Details to Send Your Message

Another upside of banner stands is that they provide quite a lot of space to send the message you want. Bear in mind that, unlike billboards or posters, these marketing tools are designed for people to read them from up close, so think in that direction.

The main purpose of banner stands is to attract the attention of potential customers and offer enough information about your business. So don’t be shy with adding details that will get your message across.

However, be careful not to overwhelm potential customers with long texts. People don’t have time to read long messages and if they see too much writing on your banner, they’ll probably just pass you by without stopping.

Try to ‘pack’ the message in short and concise phrases or sentences that are easy to read and understand. Give your audience just enough to make them come back for more.

Pay Attention to Appearance

Besides using the large area offered by banner stands to sell your message, you should also use it to promote your image and quality of service. Here is what you should pay attention to when it comes to appearance:

Quality

Make sure your banner stand’s print quality is good. This way, you’re portraying an image of quality that customers will associate with your brand in the future.

If your banner stand looks cheap, it will most likely do more harm than good for your brand, especially in cases when it’s placed next to your competitors, for instance at trade shows.

Colors

When designing your banner stand, make sure to use the right colors. The color combinations you choose will definitely influence the effectiveness of the banner.

Over the years, numerous studies have shown that colors play an important role when people make a decision to buy something or place their trust in a certain brand. Specific colors are known to trigger certain emotions in people.

For instance, pink is great if you want to attract young female customers, whereas green is associated with health, wealth, and the environment. Whichever color you decide to go with, be careful not to overdo it; for best results combine it with complementary colors.

Graphics

If you want people to remember your brand, add an image on your banner. Studies have found that visual content is far more attractive  for people than words. That’s why putting one or more images will make your banner even more effective.

When choosing the image, do so by always keeping your brand in mind. Don’t go for an image just because you personally find it pretty or funny.

The image needs to resonate with your audience. It should reflect your brand and be relevant to the message you’re trying to send. If you’re unsure, test a few options with your friends or colleagues to see if you’re on the right track.

Placement

Finally, where you place your banner stand also plays a vital role. Try to find a location that is visible to as many people as possible.

For instance, if you’re placing the banner in your shop, place it close to the entrance where your customers can see it immediately when they enter. In addition, consider using pop-up banner stands that create a great visual impact in-store.

Another option is to place the banner stand in front of the shop or around it, whether on a door, wall, or fence. This way you can be sure that potential customers passing by won’t miss what your offering.

If you’re at a trade show, avoid placing your banner stand behind a table. Instead, place it on the side of the table, where all information can be clearly seen.

If you want to find out more on how banner stands can help your business stand out, contact our team today. We’ll recommend the best solution for your brand from our assortment of retractable and portable banner stands, banner walls, canopy tents, etc.

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Small and large retail businesses depend on both banner and signage advertisements to showcase their products and services for attracting potential clients. In the fiercely competitive retail industry, local business is critical for success, and different types of banner stands are ideal for use in various displays and venues.

1. Table top banner stand – Want to see new products flying off your shelves? Bring it to the attention of customers standing at the checkout counter with the help of table top banners. Attractive graphics in rich, vibrant colors will help get your customers’ attention and attract them to your business.
2. Portable banner stand – The retail industry witnesses the largest churn of customers in every category and retaining steady clientele despite owning a strong brand is a challenge. Constant advertising to attract new customers is the only way forward which can be done by setting up portable banner stands in places frequented by your potential customers to help drive them to your business.
3. Outdoor banner stand – Need banners outside your store to grab the attention of foot traffic walking past your door? Use one of our outdoor banner stands available in varied sizes that withstand light rain and wind. These lightweight displays can come inside and be fitted with an LED spotlight to display contents clearly at night even after the store is closed.
4. Pull up banner – If you require a banner that can be used multiple times like “For Sale” and “Discount”, then a pull up banner stand is the best option as it can be easily stored when not in use. As these are relatively lightweight, these banner stands can be used by doors or windows to capture the attention of people walking past.
5. Hybrid tension banner – Want to remind your long-term customers about your special products? Why not use our latest product that helps your business stand out. The Hybrid Tension Banner Stand can be used with grommeted banners, or with a fabric pillowcase graphic that can be printed either single or double sided and placed in strategic locations to attract clients.

Trade shows are the perfect combination of exciting opportunity, and chaotic stress that can help you to forge new business relations and create new business leads for the brand. This is regarded as one of the best places for brands of every size and stature to directly interact with customers, vendors, and employees to get a better understanding of what people think about them. While trade shows are expensive and time-consuming, they offer unlimited opportunities to showcase your brand and create awareness about it in the local market. To make the experience worth the expense you have to ensure that the banners displaying your company name and its products are attention-grabbing and likely to remain for a long time in the minds of people that approached your stall.

1. Event banner walls–Banner walls are ideal for trade shows because they can be built in varied sizes to suit your requirement and brand image. While the back wall display of the booth can be made out of a single large tension fabric trade show display or by combining separate display stands, the counter and other sections of the booth can be decorated with small table banners.
2. Retractable Banner stands–These types of banners have been used as promotional tools during exhibitions and trade shows for several years now and are popular for their ability to stretch across a wide area and portability. Depending on your requirement these can be printed with graphics on both sides and are compact so they can be used in small spaces too.
3. Fabric banner stands– This type of display banner stand offers the double advantage of longevity and attractiveness at a reasonable cost. These banner stands are easy to carry and rarely bend, tear or warp like traditional display materials, so they are ideally used for occasions when the event is somewhere far away, and there is limited room to carry display materials.
4. Flag Banner Stand– Generally made from light weight polyester these flag banners are displayed on lightweight poles and can be used for both indoor and outdoor occasions as the stands are designed to withstand even strong winds.
5. Banner X stands- These are one of the simplest indoor display banners and are also some of the least expensive. The banners are installed by attaching the four arms of the display to the corner grommets on the banner, so set up is quick and easy.

Banners displaying a wide variety of products, services, events and public announcements are today considered the best way to make a quick and effectiveimpact on target audiences. A wide variety of banner walls, display stands, and flags are used as an advertising medium to attract potential customers effortlessly. Whether banner stands are used for outdoor display during fairs, tradeshows, or indoor displays within a store or a large shopping mall, they should contain an eclectic mix of words and graphics to attract readers’ interest and encourage them to read the advertisement.

1. Colorful Impact – Bold words against a contrasting but plain background may attract people to look at it, but if it has eye-catching graphics, the profusion of colors will create a stronger impact and make the advertisement memorable.
2. Brand Identity – Every advertiser knows that “pictures are worth a thousand words” and can help build a brand’s value when used effectively. This is why when you use graphics in the form of abstract art or real-time pictures they have more impact than words.
3. Memorable –When colorful graphics are built into flag banner stands they tend to stand out even at a distance and if they are printed against a strong background with powerful and emotional phrases they act like branding tools on the mind due to their ability to create substantial impact.
4. The special effect with lights –When graphics on banner stands are lit up with focused lights it makes the display advertisement more enticing and attractive which can capture the attention of casual onlookers and urge them to read the advertisement.
5. Reusable – All banner stands are designed at a sizeable cost, so its graphics are built with quality high-resolution images to withstand the test of time. Making graphics with the right mix of colors ensures that ambient lights around the banner that may be switched on at night do not shine through and they can be used at multiple places.

If you have any doubt about the importance of graphics in banner stands, then take a walk down the shopping area of your neighborhood and come to Banner Stand Pros. They will help you design a useful display banner stand for your business.

Most businesses use outdoor banner stands during trade shows, conferences, store openings, or as an informational push. Any outdoor or retail banner stand that serves as your signage needs to get designed in a way so that the message gets across to consumers smoothly. Here are a few pointers to keep in mind while creating a banner.

1. Purpose: A banner design needs to accomplish a few things for its business such as strengthening company branding, advertising a sale, endorsing a store opening or merely directing traffic towards your trade show booth. Designing the banner that serves the established purpose in mind will work in your favor.

2. Size: The design should fit the size of your banner. Using a retail banner stand inside the store or an outdoor banner stand should always concern your target audience. If the banner stand gets kept near the store entrance and your target audience is speeding past it at a distance, then your design needs to take the range into account along with visibility and readability in mind.

3. Color: Color is a crucial part of any effective design as it tends to draw the eyes and increases retention. It is best to stick with the colors your business relates to while providing excellent contrast and readability. Most companies use bright colors in their ads in their outdoor banner.

4. Font: The font used is crucial for the readability of your banner. Avoid scripts, squeezed block letters, wafer-thin letters, and especially anything hand-written. The font should work towards attracting the audience's attention no matter how small the time span. The font used should be such that every pixel of your banner should get treated like precious real estate.

5. Brand: A company should always choose its branding elements on its sign and stick to the brand's color wheelhouse. Branding essentials like logos or slogans used often can get incorporated into your design via company graphics, giving the advantage of brand recall.

At BannerStandsPro, we can help you with all the supplies related to outdoor banner stands and retail banner stands and help take your business to the next level.

Advertising is an essential medium for any business to succeed as it engages and motivates potential consumers. One of the easiest ways to influence new customers and revive existing customers is through printed outdoor banners. An advertising layout displaying creative and captivating ads with great design and quality can generate brand visibility and awareness. Outdoor banner stands are an excellent medium for advertising success and listed below are the five reasons for investing in them.

1. Visibility: Outdoor banner stands outside a store with a bold and colorful content can catch a passerby's eye. A repeat customer who goes walking past the store also gets reminded of the business again. The power of visibility of high-resolution displays is irreplaceable since it attracts people into the store and also brings your products and services to life.

2. Cost-Effective: As opposed to other mediums of advertising, the right type of outdoor advertising allows the reuse of your retail banner stands by paying just a one-off cost making it cost-effective. The banner stands can last for multiple campaigns, ensuring brand promotion through many months and years.

3. Portable & Durable: Banners are generally made up of durable vinyl material and are portable, easy to carry, assemble and display. Bannerstandpros.com offers outdoor banner stands that are capable of withstanding most weather conditions, assisting in promoting your brand throughout the year.

4. Brand Recall: If repeat consumers see your brand again on a retail stand at an exhibition or trade shows, it helps in reinforcing your message without being pushy. Even if the store gets shut down for the day, an outdoor banner stand can always get attention.

5. Integrated Impact: When people see an advertisement of your business on TV or in magazines and then see it on an outdoor banner, it not only reinforces the brand but also creates a powerful impact on the consumer's mind. Outdoor display advertising has become very prevalent in recent times because of this. When other forms of communications get coupled with banner ads, it can offer long-lasting value to any business.

The fundamental goal of any business is to attract and retain customers. Of course, it's not an easy task. Specific strategies can be employed to make your business stand out from the rest and get a steady flow of new customers that help expand the business.

Here are a few practical ways to help you improve in-store traffic.

• Window Display

Whether your store is in an accessible location with high foot traffic or an idyllic corner, creating a fabulous window display helps you tell a story and tell it well. A well-designed window display must be your invitation to the passerby, and a well thought-out product presentation should encourage impulse buyers and peak their curiosity or even tug at their heartstrings.

• Store Layout

An effective store layout does the job of holding customers in the shop for longer. The entrance area should stand out with lighting, display, and color, to draw customers inside. The chances are most customers will subconsciously turn to the right after entering a store, and therefore detailed attention towards display should be given to that section to have maximum impact on customer's first impression. Also, creating a walking path that allows customers to browse through the whole store and view more products increases chances of a purchase.

• Product Placement

People will always notice the unique products placed at a prime location that receives the most traffic. If you have large and attractive products, advertise them in front of your store every day using outdoor banner stands. Nothing grabs customers' eyes more than an impressively displayed retail banner stand that says your store is the source of excitement and quality products.

• Staff Training

Customer experience is crucial, and since the staff at the store represents your shop's image, it is essential that they offer exceptional customer service and professionalism. Building a relationship with your employees, developing their skill sets, taking their suggestions and implementing an incentive reward for motivation will create satisfied employees. Happy and efficient staff will be most likely to put in the extra effort and achieve targets.

• Portable Signs

Using portable signs with outdoor banner stands gives your store's message a professional look. For promotion purposes, contact bannerstandpros.com to get your message out to prospective customers.

The US retail industry consists of more than 24 million people who provide goods and services. As one of the quickest growing segments of the economy, retail offers excellent business opportunities to entrepreneurs who invest their time and resources in providing consumers products or services.

Here's a look at some useful tips that keep businesses running smoothly and successfully.

1. Location

Store locations with high traffic count are the most vital part of creating a success business. Ideally, the place should have no competitors in the vicinity and yet have a steady flow of walk-in clients from the neighboring businesses just by looking at outdoor banner standsnear the entrance. It's always best to give ample time choosing the perfect location rather than rushing in to start a business.

1. Merchandise

Selecting merchandise may seem like fun but can get very time-consuming and expensive. It's crucial to maintain a general theme that gives purpose for your products. Customers generally know what to expect from a store through itsretail banner stands, especially if it goes by a particular theme, thus helping build a loyal customer base.

1. Staff & Management

It is essential to hire staff that desires to learn more regarding the business and also who seem genuinely interested. Applicants should have a sound resume and excellent references. Learning about their interests and hobbies in general and how they can contribute as an employee will give a good insight into that person. Make sure the employees are aware of in-store cameras to keep them honest.

1. Customer Service

It would be useless to have a great staff and merchandise but no customers! Customer service is key to any successful business, and every customer should be treated well and given equal attention. Treating customers with respect and always going the extra mile for them will create a valid word of mouth advertising that is priceless. www.bannerstandpros.comcan help you advertise your so that you can maximize your sales ASAP!