Designing a high-quality banner may initially seem like a simple task, but there are a few components that go into creating an advertisement that not only attracts attention but meets the need it was intended to satisfy.
Anyone can create a banner for their business, but a clunky, low-quality advertisement is not going to achieve the same degree of success as a neat, professional banner.
When organizing your retractable banner design ideas, take a look at the following tips to ensure that you’re on the right track. Coming up with an exceptional, carefully designed banner can be challenging and somewhat time-consuming when it comes to getting everything right, but the effort is well worth it.
Follow the tips below for the best retractable banner designs to use in order to draw as many new and established customers as possible to your business.
#1- Consider the spacing in your text.
When you design a roll-up banner, you’re going to need to ensure that the wording in your message is evenly spaced for easy readability. Take time to plan your retractable banner design ideas effectively. This way, you’re sure to have a banner that looks great, even from a distance.
#2- Use the right color themes.
Some of the best retractable banner designs make excellent use of color. When you’re planning your banner’s design, choose colors that mesh well together and fit with your brand’s image. For example, if your business is in the tech industry, you might want to make use of colder colors rather than bright oranges and yellows.
#3- Make sure that you’re using crisp images.
The images you choose for your roll-up banner designs might look good on your demo screen, but it’s important to use high-quality images and double-check your banner previews to make sure that your photos remain clear and crisp. Resizing images can lead to a reduction in quality, making them appear pixelated or blurry, so it’s in your best interest to keep checking your design as you progress.
#4- Keep your logo at the top of the banner.
People tend to read banners in a top-to-bottom, left-to-right format. When you’re coming up with retractable banner design ideas, keep this in mind and position your brand’s logo at the top of the banner. This way, it will be the first thing that people see, even if they only look at your banner for a second or two.
#5- Choose a font that’s easy to read.
Even if you’re using a relatively large banner size, it’s a good idea to work with fonts that are easy to read from a distance. Most retractable banner design templates employ the use of clean, blocky fonts so that they’re easy to read when an individual is passing by. Most people who are going to see your banner won’t be able to stop and squint at your message in order to read it, so it’s best to make your message as simple to read as possible.
#6- Format your banner properly.
In addition to making sure that your banner is written in legible text that’s evenly spaced, you’ll want to ensure that your banner is correctly formatted. When coming up with retractable banner design ideas, it’s important to remember not to crowd your content. Format your banner in a way that allows the individual components to flow naturally.
For example, if you’re using background images, make sure that the color of your banner text contrasts well against colors within the background image.
If you’re using several lines of text, make sure that you have the information listed in a way that reads naturally.
#7- Don’t forget your call to action.
The purpose of using a banner is to attract attention to your brand, so in addition to displaying your logo or announcing an event, it’s good to include a call to action so that people feel invited to explore your brand. If you’re promoting a sale or letting people know that your brand is hosting an event, the best retractable banner designs you can come up with should include an invitation for your target audience to get involved.
#8- Experiment before you commit.
When you’re planning your retractable banner stand design, take your time and try a few different formats before choosing to purchase your banner. Experiment with a variety of retractable banner design templates to determine which look best fits what you’re hoping to create.
Banners need to be designed with care, so this process should not be a quick, easy, 5-minute design before you’re ready to commit to it. The quality of your banner is dependent upon the amount of effort you put into the creation.
#9- Choose the right banner size.
Think about where you plan to display your advertisement, and choose a retractable banner design size that will allow your information to be easy to see from a distance.
Choose a banner size that clearly displays your text and images, but also makes use of space. If you originally designed a large banner, a simple downsize to a medium banner might not be applicable. To ensure you’re not crowding your content into a smaller size than you need, design your banner information based on the size you plan to use. If you need more than one banner size, create more than one banner design.
#10- Ensure that your final product represents your brand.
Creating a banner should be an extension of your brand’s advertising ventures, and as such, it’s important to design banners that fit your brand’s theme.
For example, if you frequently utilize certain colors or patterns in your other advertising projects, it’s a good idea to use similar designs for your retractable banners.
By choosing retractable banner designs that are similar to your other advertisements, you’re making it easier for the public to notice right away that the banner they’re looking at comes from a brand that’s familiar to them.
Choose a final product that represents the quality, style, and purpose of your brand.
Designing a retractable banner should come with the same care and attention that designing any other form of advertisement demands. When you’re creating a banner for your brand, you’re presenting an extension of your company to the public. Whether it’s consciously or subconsciously, people form impressions about businesses based on the advertisements they see in their day-to-day lives.
A sleek, professional banner is likely going to gain a more favorable impression from passersby than a sloppy, crowded, illegible sign, so it’s important to keep your brand’s dedication to quality in mind when you’re creating retractable banners to promote your business.
Many companies that create retractable signs offer templates to make the design process easier, but in addition to utilizing helpful template options, it’s also crucial to work with a banner design company that strives to create high-quality advertisements. Research your options and work with a company that has earned itself a positive reputation among satisfied business owners.