When you think of getting a banner stand for the first time, it may not seem like there is a lot to it. However, when you are getting started, there are numerous factors to consider. If you happen to skip these considerations in the beginning, you're very likely to end up with a less than effective banner stand. Banner Stand Pros has put together a graphic to help aid your consideration process.
First off, you'll come to realize that "banner stand" is an extremely vague term. When it comes to size, style, design, and price, your options are nearly endless; making it difficult to narrow it down to your final choice. In order to help you with the selection there are 3 things that are critical to think about:
The environment of your trade show(s) or event(s) will be a huge factor in deciding the quality of the materials that your banner and stand are made from. Typically, the more versatile you go, the expensive it gets, but you are also committing to more of a long-term investment. If you know that you are going to be outdoors for the majority of your shows, you are going to want material that can withstand the natural elements (sun, rain, wind, etc.).
When determining how versatile your sign needs to be, it is also important to consider how you plan on transporting it, assembling and disassembling and how often you are going to be using your banner stand. A retractable banner stand is typically easier to transport, setup and take down and also increases the lifespan of your banner by always keeping it protected when it is not in use. A portable banner is typically more cost effective, but not as convenient for setting up quickly and storing. Be sure to consider these options when choosing your banner stand.
The more you intend on using your banner stand, the more your are going to want to invest in higher quality. There are plenty of extremely affordable banner stands that work great for a show or two, but if excessive use is in the cards, your best option is great quality that can withstand the wear and tear.
Be aware of the size of your space and also gauge your competition. You want to make sure that your marketing and brand signage fits well within your allotted space, but you also want to size up your competitors. The last thing you want to happen is show up with the weak sauce and have the booth next to you getting all the traffic because their space is more appealing. There is a great deal of planning that goes into an effective banner stand and booth space.
Now that's all about the actual stand for the banner. When it comes to actually designing the banner, there is even more to consider:
1: Make sure it is "catchy"
This may be stating the obvious, but you'd be surprised how many people miss this one. You have 3 seconds to make an impression on someone looking at your sign; you want to make sure that it converts! Having an intriguing headline will drastically improve the overall effectiveness of your banner.
2: First things first
Include the most important information at the top/beginning. This will keep your audience engaged for longer and ensure that they are getting the information that they need. Very rarely will a viewer read an entire sign, top to bottom; not to mention, the most important information is usually the most exciting. Correctly placing your content on your sign will increase the likelihood of your audience to read more/all of your message.
3: Less is more
Our technologically advanced world has really turned most of us into lazy readers. We skim and scan everything without really reading anything; unless it is really appealing to us. Too much information will often times, turn people away, even if they haven't read any of your message yet. People don't want to feel overwhelmed or bombarded with too much information, so keep it super simple!
4: Professional graphics
Let's face it, if something doesn't look great, we usually don't give it much attention. If you are wanting to capture peoples' attention, then you need to make your sign look nice. Whether you are a graphic designer or not, you will recognize the difference between a well designed and poorly designed banner. Make sure you make the investment to have your sign look great. It will yield a much higher ROI in the long run.
Your graphic designer will take care of this part for you, but understanding the psychology of color and how it influences the human mind, is a great idea for any business owner. This subject is best addressed when designing your logo, but can also be very helpful when designing marketing collateral for events.
Make sure you let them know how they can reach or find you. Whether it is a website or a phone number, don't excite your audience with your message, but leave them hanging with not knowing where to go or what to do next.
If you need help choosing or designing your next banner stand display, contact Banner Stand Pros for exceptional service, pointers and help! 877-389-8645.