Banner Stand Pros

The blog for BannerStandPros

  • How Is Artificial Intelligence Shaping the Future of Trade Shows

    We all love asking Siri funny questions, but the technology behind Siri can be used for a lot more than just jokes. AI technology has made tremendous improvements over the past few years because of agile processors. AI is changing businesses everywhere.

    A few examples you may have experienced of advancements in AI are (1) receiving push notifications when you walk into a mall and (2) receiving reminders for doctor’s appointments. In the exhibition industry, AI can take information from the environment of your choosing and respond to it automatically. AI can transform your trade show experience by targeting the right customers, bringing them to your booth, and following up with leads during and after the expo. Additionally, AI can help discover patterns, find data, answer questions, translate various languages, and make predictions. Here is how you can use AI to enhance experiences at your trade show booth:

    Greeting Booth Visitors

    AI bots can be used to greet visitors when they first enter your trade show with something called Natural Language Processing. Use AI bots to answer questions from guests or to collect valuable information for lead generation. You can also use it to store and send data via cloud services. Additionally, they can automate data analytics to create a highly personalized experience for your visitors.

    Traffic Flow

    Use AI to analyze and process traffic flow information, that way you can find out how long prospects stayed at your booth. Counting foot-traffic can also help you analyze how traffic progressed at different hours throughout the day. Some people are even using drones to assess traffic flow patterns on the trade show floor; this way you can measure attendance without the help of humans.

    Follow-up Communications

    Introducing AI to your follow up processes can help you continue engaging with customers after the event and give them opportunities to give feedback, receive new offers, and win deals on your products or services. Software like Conversica offers an AI-powered sales assistant, one that’ll send “Thank you” emails to your trade show prospects, establishing follow-up communication. It is sometimes not possible for a human to regularly follow up with every single prospect, so this is an excellent example of where artificial intelligence can. You can also use AI to create personalized email content, optimize email subject lines, offer hyper-personalized suggestions, and set up targeted follow-up email campaigns. With AI-enabled sales assistants, your sales and marketing teams no longer need to spend time and effort handling follow-ups.

    Pursuing technological solutions to streamline all trade show tasks can help with your marketing efficiency and accuracy. But don’t forget the basics: design a well-organized theme-based booth that includes promotional items like fabric banner stands and stand-up banners for increased customer engagement.

  • Essential Elements for a Successful Trade Show

    Much like advertisements in trade publications and other magazines, trade shows help increase awareness about your brand and products. Trade shows also allow for direct interaction with customers, distributors, and contractors. Businesses not only get an opportunity to introduce products to users, but they also get to encourage customers to test and review products—this is how they get valuable feedback. If you’re new to trade show marketing or interested in boosting your presence, here’s what you need to do:

    Create a Lively and Interactive Booth

    Coming up with new and interesting ideas to grab the attention of visitors can be difficult. You have to plan something unique—something that will pay off in the form of increased brand awareness and more lead generation. As people love exploring the latest advancements in technology, incorporate some of these to make your booth lively and interactive. Include remote-controlled drones, touchscreen technology, social media feeds, live videos, and projected gaming systems—make sure all this stuffties back into your brand, products, and services.

    Add a photo booth that can break the ice and create networking opportunities. Photo booths help bring customers together: you get to take a photo, one that’s strategically imprinted with a company logo. Upload these pictures to your social media and allow booth visitors to tag themselves. Host a hashtag contest to involve offline customers on your social media. Increase your online presence by asking your followers to share photos/posts for a chance to win a prize.

    Stock up on Promotional Items

    No matter how cool your promotional items are, you’ll easily lose exposure if they are not linked to your products and services. Use promotional items, such as fabric banner stands and stand-up banners, to display your brand’s logo, marketing message, and contact information. Attract the crowd with eye-catching posters and signs. A well-designed step-and-repeat banner with an integrated marketing message is sure to attract your target audience. These can communicate what your brand is all about through compelling visuals.

    Create a buzz with personalized giveaways, such as tote bags, notebooks, water bottles, flash drives, earbuds, key chains, pens, stress balls, and candies. Encourage attendees to enter your space by having a themed trade show campaign. Strengthen your brand’s message by choosing giveaways that reflect a particular theme. Valuable giveaways are the ones that will be used frequently. These are sure to bring amazing returns through attendee engagement, booth traffic, and enhanced sales.

    Prepare Your Staff

    Along with fancy graphics, digital technology, and attractive banner designs, a well-prepared staff can easily influence visitors. The behavior of your exhibit staff plays a major role in generating interest among customers. Train your sales team to help them initiate conversations, and make sure they aren’t hiding behind a podium or engrossed in their smartphones.

    Divide the team into hosts, presenters, crowd-gatherers, and sales-converters. Define the roles and responsibilities of your staff members and make sure that everyone can perform their duties to meet demands. Train staff with all the necessary information needed, that way they can clarify and address any doubts held by potential clients. The more approachable and knowledgeable your staff members are, the more leads you’re likely to generate. Develop a pre-show staffing document, one that lists: goals and objectives, talking points, lead-generating methods, strategies, activities, and booth etiquette for your trade show staff. A pre-show staffing document can help you captivate the crowd.

    These tips can ensure more traffic comes through your trade show booth. If you need more help with your next live marketing event, contact us.

  • 3 Advantages of Fabric Banners

    Fabric banners are perfect for people looking for cost-effective display options. They’re not only easier to transport but versatile as well. Here are a few reasons many people prefer them over other types of banners:

    They’re Easy to Store:

    This is one of the best things about using fabric banners. Unlike vinyl banners that can only be rolled, fabric banners can be folded. Anyone who has used vinyl banners knows that packing them is a huge process. However, fabric banners aren’t! They’re lightweight and can be folded to a small size and even carried in a case. Fabric banners are easy to store, easy to carry, and a great option for quick setup.

    They Have Great Visual Appeal:

    There’s a reason why fabric banners are preferred at media events. Since fabric absorbs light, including camera flashes, you can be sure that pictures will turn out great! Unlike vinyl banners, fabric banners do not reflect light or hurt picture quality. This is also why they’re very popular at photo booths. You don’t have to worry about your photos being blurred or being poor quality! Another reason why event managers prefer fabric banners is because fabric lends itself well to colors and textures. The finished quality of a fabric banner can often be superior to that of a vinyl banner, which means fabric banners are the perfect choice for indoor events.

    They Can Be Put to Many Uses:

    Fabric banners are versatile—you can hang them before a storefront or use them as a display at birthdays and other events. You could use a banner as a backdrop at an event or hang them at an exhibition or trade show. They don’t crease easily and require very little care or repair. You can store them as long as you want and when you are ready to use them, just machine wash the banners and get rid of the creases using an iron.

    Looking for fabric banners and banner stands? Call us!

  • 3 Uses for Fabric Banners

    Thanks to advanced printing techniques, fabric banners have become all the rage. They’re being used as indoor banners at trade shows and conferences, and even in the outdoors as welcome signage and photo booth backdrops. At Banner Stand Pros, we have been selling fabric banners for more than two decades. Some of the common uses for these banners are:

    Fabric Banners Are Perfect for Business:

    You can hang a fabric banner on the storefront to advertise your business or a product. Want to explain your services in detail? The banner can do the job for you! Small businesses often use our banners to display product pictures, advertise a sale or discount, or even to make an announcement. There are dozens of creative ways to hang a fabric banner; you could get grommets installed so that they’re easy to hang or attach velcro strips to wrap the banner around a surface.

    Banners as Temporary Signage:

    Do you have a stall at the farmers market? Looking for decoration ideas for birthday parties and other events? Do you have a conference and need signage to guide guests to the conference room? Are you looking for welcome signage to welcome guests? Looking for something interesting and visually appealing, and yet easy to set up and use? Buy fabric banners! They’re not only versatile but affordable as well. Fabric banners are easy to store and carry and such is why they’re preferred as temporary signage.

    Using Fabric Banners as a Tapestry:

    Banners aren’t restricted to business use only; you can also hang them as tapestries to make a unique statement. And if you are looking for unique headboard ideas fabric banners can be an excellent option.

    Are you looking for fabric banners, banner stands, and other trade show displays? Call us!

  • Essential Components for an Awesome Trade Show Booth Design

    Conferences and trade shows provide a great platform for showcasing your brand to a large group of people. Trade shows are a perfect opportunity to attract and engage with your target customers. With hundreds of exhibitors, it is important for your brand to be unique. Spend some time on brainstorming to find creative touches and present a memorable trade show presence to your audience. Here are two important booth design elements that can help you get ahead in the game.

    Exhibit Signage for Your Booth

    In a technology-driven age, it is difficult to attract customers and stand out in the trade show crowd. You need to include digital signage in your booth space that sets your brand apart from a sea of similar exhibits. Design a cohesive look to convey your brand message in a compelling way. Choose the right signage to make your displays more visible. They will evenstand out on a crowded show floor. The colorful and eye-catching 3-D exhibit signage, with strong branding, can attract attention and draw in new business opportunities. This is a growing trend among companies across multiple industries.

    Deliver targeted content through backlight exhibit signage that offers a new look to your trade show products. Keep the signage message short and to the point. The stunning LED light system can make the graphics glow with a minimal amount of energy. Even in a dimly lit trade show hall, these can engage, enchant, and energize your audience. Hanging overhead fabric banner signs available in round, square, pinwheel, rectangle, and triangle structures can communicate your unique message for vibrant brand marketing. These are the perfect solution to emphasize your presence, maximize visibility, and draw in customer attention from a long distance. Choose interactive digital signage that helps your visitors to touch, swipe, and interact with your business’s services for active customer engagement. These act as an effective product and branding strategy for both large and small expo marketing events.

    Social Media Display Wall

    As an event exhibitor, it is essential to create a technological environment for promoting your brand. Social media walls do more than just let attendees watch something. Engage your trade show event guests by displaying their social media content (Facebook, Twitter, and Instagram) onto the big screen. Simply create a hashtag and encourage your trade show attendees to talk about the brand. Since anybody can use the hashtag, this not only encourages customer participation but also lets them discuss your products. Collect all the relevant media output about your business and put it on your trade show display to create a big impact on your marketing goals. When these visitors see a feed of social media posts appearing on a large digital screen, it can help to create a high level of customer interest, drive engagement, and boost sales.

    The live wall display system helps you get new followers, expands your event’s reach, increases online networking, and boosts social sharing. As they provide a source of entertainment, people are likely to use them. They can help to keep your customers entertained and happy. Social media walls create a visual impact through customized display options. You can use them to incentivize people with more social shares through brand recognition. Display social media messages, images, and videos on a large display to bring a buzz to your live marketing event. When you honor the most active participants, it can help to attract booth traffic.

    Are You Ready for the Next Trade Show Event?

    The Adobe Summit, MozCon, Consumer Electronics Show, B2B Next, the Small Business Expo, 99U, the Startup Conference, Techweek, Microsoft Ignite, the FutureTech Expo, TechCrunch Disrupt, and the SaaS Connect are some of the top trade shows to market your business at for maximum exposure. Visit us to buy high-quality banner stands, retractable banner stands, roll-up banner stands, and stand-up banners for guaranteed brand engagement.

  • Plan Your Next Trade Show with These Tips for a Great Exhibit Design

    A successful trade show can be your biggest marketing move of the year. Trade shows are a face-to-face opportunity used to establish a customer relationship and make valuable connections with business partners. They can have a meaningful impact on your conversion rates. Even if a prospect doesn’t convert, you can use the lead to nurture the sales process. Impressive multimedia booths, games, contests, celebrity performances, private parties, interactive sessions, and video demonstrations feature a great booth experience for visitors. The energy and excitement produced from booths can help your brandattract trade show attendees. Despite all the excitement, live marketing events can help to define your goals, fine-tune your sales pitch, generate new leads, engage with existing customers, and close big deals. Make use of this incredible marketing opportunity to show off your new, exciting products and services to the right kind of people. With so many design options to consider, here are three critical ways for building a creatively designed booth space.

    Create Video Walls

    As technology continues to progress, we see a lot of changes in the trade show industry. Video wall technology has a significant impact on how your business information is conveyed in a wide range of event environments. Video walls offer an audiovisual effect for the targeted audience. The reduction in price of LED screens makes them affordable, so investing in video wall technology over traditional displays is great. You can implement an interactive element into an LED video wall, either by using an application on a mobile device or through a touchscreen that augments the content. A visual product demonstration can enhance overall event engagement.

    You can develop an interactive audio-video experience for your audience. A series of LED video walls was crafted for the lobby of the Salesforce Company in San Francisco to create a sense of wonder for everyone visiting the building. The amazing digital display transformed the entire room into a mesmerizing, virtually real, environment. You too can maximize your brand presence by being creative on your LED deployment, thereby making an impact on the show floor.

    Think Comfortably as Well as Structurally

    Design your exhibit booth space by truly understanding your customer needs. Your trade show booth should communicate your brand to the audience. The ultimate design goal is to grab the attention of the right attendees with a brief and bold message. Use clear and eye-catching graphic fonts. These act as a quick and effective medium to clearly state what your brand is all about to customers who are interested in your products. Concision is the key. A single, clearly stated message is better than long listed points that get ignored.

    Make sure that your floor plan provides sufficient space for the demonstration area, meetings, lead stations, and an inviting space for booth visitors. Build a comfortable atmosphere by stimulating the senses of your prospects. Use a combination of lights, textures, colors, and aromatic fragrance. With comfort in mind, include spaces for recharge stations, relaxation areas, and meeting rooms. Focus on displaying your main products rather than stuffing too much into a limited booth space. Doing this distracts the customers.

    Showcase Products in Your Trade Show Display

    Your trade show booth could get lost in a sea of giants. If you’re worried that your display’s exhibits won’t stand out or gain customer attention, we have solutions to showcase your products. Whether you’re in the automotive, technology, or food and packaging industry, you can use the following design tips.

    • Design a display that focuses on your industry. If your business focuses on the food industry, choose a theme related to café or farm environments. Include fresh display designs that leave a lasting impression. Provide your visitors with a full sensory experience: let them see, smell and touch the food products.
    • Use oversized display tools to catch eyes in a large gathering. Based on your budget, place a series of large format banner stands to create a wall or backdrop. Hanging graphics with eye-catching designs can guarantee a strong brand presence.

    When it comes to planning your conference booth, keep these points in mind to design an excellent space for attracting target customers. If you have any doubts regarding the purchasing of trade show retractable banner stands, be open to asking questions and dial 877-389-8645. We can help you achieve a stress-free online shopping experience

  • How To Design the Perfect Printed Banner Stand

    If you’re not used to shopping for banner stands or other trade show displays, there’s a good chance you’ll get overwhelmed with all the choices we have to offer. But picking the right banner stand style is just half the battle. You will also need an eye-catching banner design that is sure to attract potential visitors. Here are a few tips to help you:

    Use Colors Cleverly:

    Your choice of colors largely depends on where your banner will be positioned. It also depends on how you’re looking to place yourself against competitors. Choose colors that help you stand out from the crowd.  Established brands use their brand colors so as to not affect the consumer’s perception of their product. But don’t let brand guidelines stifle your creativity. You could try using a different hue, or you could even change the saturation of one of the colors in the brand. These subtle changes help you set the tone of your narrative.

    Banner Design Depends on the Message:

    What kind of a banner are you looking for? Is it a call-to-action banner with a clear-cut message? Is it a simple banner that will be displayed outside a store? Is it for an important trade show? Are you planning a promotional event and looking to creating a banner wall by combining different banner stands?

    If it’s a media event, use a step-and-repeat bannerto maximize brand awareness. To the uninitiated, step-and-repeat banners get their name because of a recurring logo or design pattern that forms the design of the banner.

    The Message:

    When it comes to banner design, there has always been one golden rule: less is more.  Do not try and cram your banner with content. Instead, pick the most important message and work on it. Position your logo on the top left corner of the banner for maximum brand recall. Go for classic fonts like Helvetica or Verdana for a professional look. Stay away from fancy fonts for they affect readability. The order of your message is important as well. You can highlight certain words using different font sizes, bolding, colors, etc.

    If you’re not sure or don’t have the time, we can help you design your banner. Send us your logo and any concept or design idea that you may have; we’ll create the design for you!

  • 3 Questions to Help You Decide on a Banner Stand

    Banners are an effective marketing tool used to draw attention to your brand or business. You can use them at trade shows to promote your business, at the local farmer’s market to display the prices of products, or outside a conference to welcome attendees. Banner stands come in a wide variety of styles and shapes, and they’re made to fit in any budget. To pick a banner that’s right for you, we suggest you ask yourself these three important questions:

    What Is My Budget?

    Like we said earlier, banner stands come suited for a wide range of budgets: some cost hundreds of dollars while others could set you back by a few thousand dollars. But not everyone needs a high-quality, top-of-the-line banner stand. For example, if you’re going to place one outside your shop to welcome visitors, an average banner stand would do.

    Almost every manufacturer sells cheap banners. They aren’t just cheap in terms of money, but quality as well. Banner stands come in four to five different levels of quality. The difference between the cheapest and the next best quality is just a few dollars. But buyers who don’t know this end up buying low-quality products while they could be spending a little more to buy a much better banner stand.  And that is why we have introduced the Budget Roll Up Banner Stand. We use block-out vinyl for smooth printing and we don’t use solvent ink. This prevents curling and ensures that the banner stand hangs well.

    Read this to learn more about our budget line.

    What Type of Banner Do I Need?

    This depends on your requirements. For example, if you’re at a crowded trade show and looking to attract visitors from afar, hanging banner stand a from the ceiling of your booth is a good idea. Doing this will ensure people know where you are even when it’s crowded.

    If you’re looking for something that’s easy to set up and take down, try retractable banner stands. If you need a backdrop for a product launch, media event, or any other promotional event, buy a step-and-repeat banner. These banners get their name from the repeating pattern or logo that forms as part of a design in the backdrop. And if you’re not sure, fill in the online contact form on our website. We’ll get back to you quickly!

    What Level of Customization Should I Go For?

    What purpose does the banner serve? Is it a top-of-the-line industry trade show with a lot of media presence? Don’t cut corners by choosing a cookie-cutter banner: call us! We’ll help you customize the banner to fit your liking. But if you’re looking to use the banner to welcome visitors outside your store, a simple one will do!

    Call us today to discuss your options!

  • Top Three Uses of Trade Show Banner Stands

    Banner stands are an easy, quick and professional solution that can be used for both at indoor and outdoor marketing events. Marketing through trade show banner stands has become an integral part of enticing visitors to your booth. It is a cost-effective way of advertising your products and services, thereby adding a visual impact through eye-catching graphics. Without saying a word, you can convey your promotional message on a crowded trade show floor. Listed here are a few benefits of banner stands.

    Variety of Styles

    The banner stands for trade shows come in a variety of different styles and layouts. You can choose a curved or a linear design based on your marketing requirements. If you’re looking to display your brand in two different directions, make use of two-sided banner stands. These adjustable stands can be altered to single or double sided for using at various exhibitions, trade shows and other promotions. Some of the popular banner stands include tabletops, tension fabrics, pop up-A frame, canopy tents, portable, outdoor, and retractable banner stands.

    Longer Lasting Stands

    All customers want their banners to last a lifetime. If you want your banners to stand strong for your brand long-term, make sure the marketing materials used on your stand can withstand seasonal display or repeated use. At Banner Stand Pros, we design high-quality graphics that are printed on smooth opaque vinyl to resist curling. There are weather-resistant banner stands that are made to last through heavy rain and tough winds. Our stands feature sturdy aluminum bases to guarantee a more stable display presentation for events and in-store promotions.

    Reliable, Lightweight and Easy to Install

    Lightweight display systems are indispensable for modern communication. Typically set up in less than a minute, and only weighing about 19lbs each, most of our banner stands come with a lifetime warranty. These stands are easy to carry in marketing events. They are sturdy, adjustable and easy to assemble and disassemble. The slim and discreet design occupies very little floor space. They are perfect for those who need a flexible system that can be customized to match different needs and requirements.

    Invest in the Best with Banner Stand Pros

    Your brand’s values will be reflected in the quality of your image, so make sure you’re presenting it in the best possible way. If you’re looking to switch your graphics on a regular basis and need a banner stand that won’t take up too much floor space, check us out. Browse through our selection of products and find the perfect displays for your event.

    How to Order?

    Find the product you want?

    Call Banner Stand Pros at 877-389-8645 and we’ll help you with trade show display needs. Use our online contact form, call, or chat with us if you have any questions about our products.

  • Types of Banner Stands to Rock at Your Next Trade Show Event

    Banners are a powerful marketing tool for businesses. If you’re looking to draw attention at a trade show, local festival, conference, or special time of year, a well-placed banner is an effective marketing strategy. These banners can be appropriately displayed using stands that hold the banner in place and ensure maximum visibility. Banner stands are eye-catching, portable, and easy to use. They can be customized to the business owner’s specifications to promote the brand and attract customers. Everyone loves them, as they are a self-contained, all-in-one marketing display. If you’re getting ready to shop for a trade show display, visit us! We sell high-quality banner stands and other trade show displays at our online store at affordable prices.

    Retractable Banner Stands

    This roll-up exhibit display offers an attractive and elegant look with high quality printed graphic including an aluminum stand. Available in a variety of sizes and shapes, you can combine each stand to form an extended wall of graphics display. With retractable banner stands, you can create a professional impression among your trade show attendees. As these stands are lightweight and easy to assemble, they offer a travel-friendly solution. Unlike portable banner stands, the base includes a spring loaded roller that holds your banner. You can just pull up from the base to display your message and retract back for storage. These stands are a great marketing piece in a variety of promotional environments. Check out all of our banner stands if you’re looking for a great display option on a limited budget.

    Outdoor Banner Stands

    Grab attention with our outdoor banner stands. With easy to use directions, you can set up the stand in minutes. As they include weighted bases, you can easily stabilize your display for varying ground conditions. These durable systems withstand rough weather and can prevent your display from collapsing in the wind or rain. By adding attractive graphics, you can easily grab attention in a wide variety of events. These double-sided banner stands are an excellent for advertising your business. If you’re looking to attract visitors at an outdoor corporate event, outdoor banner stands make perfect sense. To make the most of your marketing campaign, browse through our single or double sided outdoor promotional items. We have flag stands, feather banner and other exciting weatherproof stands at affordable prices.

    Tension Fabric Banner Stands

    No more worries about graphics being damaged in shipping! If you’re after a display stand that offers wrinkle-resistant stretch fabric graphics, then you’re in the right place. The tension fabric banner stands available in different sizes and layouts are great for exhibits, events and retail settings. The interlocking aluminum framework makes it easier to disassemble and pack into a small carrying case. The standalone advertising includes a heavy-duty metal base plate to show off your message impressively on both the sides of the durable and portable display. Amaze your audience with our stunning graphics produced by our experts at Banner Stand Pros.

    Who Are We?

    Our company offers a one-stop solution to all your banner stand requirements. If you’re looking for premium quality materials for promotional events, we’re here to help. To find out more about our products or to place an order, call us now at 877-389-8645.

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