Banner stands are ideal for trade shows, conferences, and promotional events. They enhance the visibility of your brand, business, and products. Banner stands come in different types and shapes, such as retractable banners, table-top banners, pop-ups, tension banners, and fabric banners. While it’s essential to choose the right kind of banner for your exhibition, it’s equally important to pay attention to your banner design. Here are the six things that you must remember when designing your banner stand.
1. Appropriate Colors
Banners that effectively use the logo and colors are more visually appealing. Too many colors can make it difficult to focus on the design and message. Not using enough color can make the banner blend in too much with the surrounding area. Your banner stand must have a few colors to attract onlookers. The colors should also go with the aesthetic of the logo and company.
2. Images and Graphics
Images and graphics can sometimes get your message across more effectively than words. Use the right images and appropriate graphics to promote your products and services. Make sure that the image’s quality is outstanding.
3. Bold and Readable Fonts
It’s an art to make a banner visually appealing to a broad audience. Deciding on what text should be on the banner and what fonts and styles will be used is a crucial part of the design. Try to get suggestions from an expert who can find the balance between too busy and too plain.
4. Too Much Text Spoils the Look
The most successful banners have short messages and simple designs. When people walk around a busy trade show, they won’t have time to go through a lengthy write-up on a banner stand. It’s essential to draft short content in larger fonts. Short messages will be remembered, while the long ones are easily passable.
5. Keep Your Audience in Mind
You should know the type of audience you want to attract at a trade show or conference. Choosing texts, colors, fonts, styles, and images must consider your audience’s age, background, and interests.
6. Contact Details
Showing your contact details is essential for the customers to contact you quickly after the trade show. Make sure to make the details visible to the audience. You can place the contact details on the top if the banner is placed on the floor. On table-top banners, you can put the information on the bottom if the bottom is unobstructed. Keep your contact details short so that it will be easier for the audience to remember them. It can include a phone number, website, or social media handle.