Roll up banners, also known as roller banners or pull up banner stands, are commonly used by businesses to at trade shows and exhibitions. They can make a significant impact on your booth and help increase revenues. But to stand out from your competitors, you need to emphasize the design of your banner.
You also need to ensure that essential information is present on the banner, without crowding the display. Since banners are a vital part of your marketing campaign, you cannot ignore their design. To make your job easier for you, check out these tips:
Make Your Logo Stand Out
The logo must be the first thing that viewers notice on a banner. You can do this by keeping your logo at the top. Follow this with your company’s vision or primary theme. You could include a slogan or product image. Whatever be the case, ensure that it is attractive and clear enough to catch the attention of prospective customers.
Have the Writing Follow an Order
Readers follow from top to bottom and from left to right, so maintain visual hierarchy when arranging information. Display the most important content in the top left-hand corner, followed by less important information. This order can help you keep your message from being scattered or missed by people passing by. Stick to minimal words and the most relevant information. If customers are interested in additional information, you can then provide brochures, flyers, or strut cards.
Include Images and Colors
Use high-quality product images; shabby images leave a negative impact on your brand image. When using colors, make sure they complement the colors of your logo and brand. Include contrasts where required, and ensure the letters are clear and easy to read.
Display Your Contact Details
Finally, never miss out on the opportunity to include your contact details at the bottom. Visitors will then be able to get in touch with you later if they wish to gather more information about your products or if they have questions later. Your contact details can include your website, phone number, or email address. You can also add your social media channels.
Once you get your design basics right, you can create the perfect roll up banner. Your banner will ensure that your brand is visible and that your products stand out at your next trade show.