Banner Stand Pros

by Bryan Kilpatrick

First impressions remain embedded in the mind for a long time. Because of this, it is vital for brands to create a positive buzz that’s relevant to their image. When at a trade show, exhibitors must grab customers’ attention with impressive banner stand displays and well-trained staff members. Signage, lighting, graphics, and location are some of the essential elements that should be given special attention to make strong impressions during trade shows. Both startups and established brands should consider these reasons to make a great first impression and attract more potential customers.

Purchase Decisions at Trade Shows

According to a recent survey, around 46 percent of purchase decisions are made by the mid- and senior-level executives while attending trade shows. The majority of visitors at trade shows come for product demonstrations, so having a way to show your product at a show can help to make a good impression and positively impact executives’ purchase decisions.

Value Delivered by Tradeshows

The majority of exhibitors feel that the value delivered by trade shows in terms of customer interaction, instant feedback, and connecting with relevant business partners is not given by any other marketing channels. Successful exhibitors use a combination of colorful graphics and engaging content designed on fabric banner stands to create a strong first impression when launching new products or services. This increases the foot traffic by your booth and captures the attention of potential customers, making your time at the trade show valuable.

Brand Awareness

Trade shows are effective for creating awareness about a brand and its products over a wide and diverse audience. Research shows that nearly 88 percent of exhibitors participate to raise awareness and make impressive debuts of new products. Nearly 77 percent of executives that visit these venues to see new products shortlist new suppliers based on product demonstration and impression created by display and booth staff. Having a thought-out trade show display and knowledgeable staff members will increase brand awareness and help you research more customers.

Sales Leads

When regular trade show attendees were asked about the success rate of their trade show investment, nearly 70 percent stated they participate to get prospects and new leads, and around 50 percent of visitors ask businesses to send representatives to their office. The cost of meeting a new prospect at a trade show versus meeting at a prospect’s office is almost half, so creating a positive first impression is very important to getting those sales leads at a lower cost.

As the old idiom says, you never get a second chance at a first impression. This is true in life as well as business. Having a positive first impression will help you gain more leads and potential customers, maximizing the benefit of your next trade show and helping to grow your business.

The success of a trade show booth is measured by the number of visitors it attracts and positive sales leads a business can garner during the show. Businesses usually start with promotions long before the event and follow them up with strategic engagement with visitors at the booth. To maximize their trade show investment, businesses must use a mix of innovative booth design and engaging displays. Here are four strategies to ensure that your booth is the one is most talked about at your next trade show:

Multiple Displays

Display your products in multiple ways using graphics, teaser information, and other advertising techniques to inspire curiosity. Use fabric banner stands with customized graphics and brand message at the entrance gate and follow it up with banner stands in strategic places around the trade show leading up to your booth.  These smaller displays can have company logos, slogans, or pictures of flagship products.

Brand-Building Videos

Use videos of people enjoying your products under various circumstances in your displays to convey the versatility of your products. Interactive graphics also play an important role in educating visitors about products if demonstration cannot be conducted at the exhibition site. Videos at trade shows highlight how your products are unique.

Creative Attractions

Get creative with your booth. To attract the attention of people walking past the booth use a combination of pop-up displays and retractable banners with colorful graphics and engaging content. These are not very expensive and can be easily arranged with creative and entertaining ideas that are share details about your products. Employees can work as brand ambassadors and show more about the products, and giveaways and contests can help to get more traffic coming to your booth.

Multiple Channels for Promotions

Sometimes it is not enough to create a buzz within the exhibition. Use social handles to share details of product demos and other information to tell followers about the show in addition to telling your brand’s story through banner stands placed around the booth to educate new visitors to the show.

Trade shows are a competition arena where visitors’ attention is constantly being bombarded with information. Creating engaging displays can make a world of difference in forging strong impressions on existing and prospective customers.

While selecting ideas to engage the attention of visitors to your booth at a trade show, first identify the audience you want to impress. Design your booth in a way that appeals to your customers and creates a memorable brand experience. Striking design layouts with attractive graphics backdrops, lights, and retractable banners are the most effective way to get people interested in your booth.

Recessed Product Displays

Displaying products in niches on the stall wall with recessed lights draws potential customers’ focus to the product a charming way. LED strip lights can be used to frame the display. To focus the attention of visitors towards the products on display, have a contrasting background for the recessed niches and a single solid color for the main wall to highlight your displays.

Product-Shaped Booth

To make your booth stand out among competitors, create the booth in the shape of your latest product. Besides being unique and eye-catching, this could be the perfect advertisement for your signature product. It can help customers to identify your brand with a specific product.

Minimalistic Details

There is a fine line between educating customers about your brand and product and information overload. Your brand’s solution to their problem should be the first detail visitors see, and it can be neatly displayed with a retractable banner. This will save them the hassle of sifting through information in your both to find something of interest. Be aware that displaying too many details in a chaotic manner can overwhelm visitors, and they may leave your booth with unanswered questions and feelings of frustration.

Product Demos and Displays

Booths decorated with product exhibits and demonstrations can make the difference between visitors passing by with a casual glance or making a beeline to your trade show booth. People naturally gravitate towards action, so including something active in your booth can help attract attention. To achieve this, you can have a turntable display of products or hold demonstrations with your staff inviting visitors to try it themselves. Banner stands placed in strategic places around the trade show floor can direct people towards the action at your booth with eye-grabbing graphics.

These tips will help make your products and services stand out from the crowd and keep a steady line of potential customers coming to your trade show booth.

In a trade show with brightly decorated stalls and interesting items on display, it is a challenge for exhibitors to stand out from the crowd and attract attention. To get the most out of your investment, use out-of-the-box ideas and design trends to bring potential customers to your booth.

Visual Appeal

A booth that has appropriate graphics showcasing the brand’s story in an appealing manner has the potential to draw customers. These graphics can be on fabric banners or retractable banners and should be placed in locations that are clearly visible from a distance. Overhead displays can be set up above the booth with graphics, engaging slogans, and catchwords to attract passerby’s attention.

Memorable Promotional Products

Branded promotional products are an effective way of creating a buzz around your brand and newly launched products. When you are designing giveaways, ensure it appeals to your target audience in such a way that they feel compelled to get in touch with you. The product should be interesting and useful to make the receiver feel privileged to own it. You can increase the appeal of these promotional products by making customers earn them through interesting games or contest related to your product and brand.

Interactive Environment

Booths at trade shows can have interactive touch screens to pique the interest of visitors and encourage them to explore pre-programmed content at their leisure. This content can be in the form of videos, lucky prizes, surveys, or apps that they can download on their smartphones. You can also use this opportunity to share information about brand and products and answer queries by keeping a knowledgeable staff at the booth.

Announce a Special Deal at the Trade Show

Trade shows are competitive places that require innovative ideas to attract attention. Special occasion deals are a great way to generate interest. Plan a professional and appealing deal that is in sync with the brand image and announce it through all available information channels to ensure it reaches your target customers. To increase its appeal and have visitors flocking to your booth, keep the deal limited to a few hours and announce it through banner stands placed at vantage points around the trade show.

Banner stands are everywhere: they’re used at trade shows, exhibitions, conferences, outside restaurants, and malls. They also come in a wide variety of shapes and sizes, and quality level depends largely on one’s budget. How do you decide which stand is right for you? At Banner Stand Pros, we help individuals make the right choices.

This week, our focus is on portable banner stands. Below is all you need to know about these fantastic products.

What Are Portable Banner Stands:

Portable banner stands are the models that don't have a roller mechanism that stores the banner graphic inside the base. There are many styles and are sold under many names: non-retractable banner stands, spring-back banner stands, tension-back banner stands, and X banner stands to name a few.

Unlike retractable banners, the banner is attached either to a top and bottom rail and help up with one or more support poles, or it's connected in each corner of the banner to arms on the stand in the case of X banner stands. On portable banner stands, the graphics have to be attached and removed every time they’re used. These stands can be used to display huge graphics easily and effectively. On many models, you can adjust their height too. Different stands offer different graphic options. Assembly of a portable banner stand is typically very simple. Depending on the style of the stand, you might simply attach a foot to the bottom rail of the graphic, and connect the support pole to the top rail and insert it into the foot. For stand with cross bars and support poles, you slide the cross bars into pole pockets at the top and bottom of the banner, and connect them to the support poles. With X Banner stands, you insert the hooks on each arm of the banner stand into the grommets in the corners of the banner. With this style of stand, you typically have to flex the arms like a tent pole to make them reach the corner grommets, and this flex is what provides the tension to hold the banner tight.

What Are Portable Banner Stands Used For:

Portable banner stands are lightweight and portable, and they’re typically inexpensive when compared to retractable banner stands. With retractable banner stands, the base and retracting mechanism are bulkier and add weight, which can make them very stable, but larger and heavier to transport. Portable banner stands are often used at trade shows, storefronts and events. Larger models are popular for step and repeat banners and photo backdrops. Some models can also be used outdoors, at conferences, and at places where space isn’t a constraint.

Portable banner stands are not, however, recommended for frequent travel. Since the graphic has to be removed and rolled after each use, it can get damaged and look worn over time if it's constantly being taken down and shipped to a new location, although models with fabric banner options do work well in that case. As far as operation goes, each style of portable banner stand is different but none of them are difficult and you will get the hang of the installation very quickly.

How to Choose a Portable Banner Stand:

Portable banner stands come in a wide variety of styles, and there are banners to fit basically any budget. Choose a banner that meets your requirements! For example, the popular X-banner non-retractable banner stands are used as indoor displays for advertising and their low price point makes them popular for large scale deployment.

If you don’t know how to choose the best portable banner stand, call 877.389.8645 to discuss your requirements with us!

Choosing banner stands can be difficult if you don’t know how and when they should be used. What type of banner stand works well in the outdoors? Does a banner stand serve multiple purposes? What things should I look for when buying banner stands? These are questions you may have.

At Banner Stand Pros, we help our customers select the best banner stands for their needs. We want you to buy a product that’s just right, and we want to make sure it’s something you can afford. Read on to learn more about retractable banner stands.

What Is a Retractable Banner Stand:

As its name suggests, a retractable banner can retract into a base when it’s not being used. A retractable banner stand has two parts: a banner graphic and the stand itself which consists of a base with the roller mechanism and a support pole. To use the stand, pull out the legs that stabilize the banner on the floor if it's a compact style that has these stabilizing feet. If it's a wider base model you can skip this step as feet aren't needed for stability on this style of stand. Next, insert the support pole into the hole in the base that’s provided for it. Now pull out the graphic rail that's attached to the top of the banner and attach it to the top of the support pole. The way the graphic rail attaches to the support pole varies by model, but they're all pretty simple. If your support pole is telescopic, adjust it to the desired height and secure it. This could be by closing a lever lock, or twisting a collar to tighten and secure the pole at the proper height.

The banner graphic winds tightly around the roller in the base when it's retracted. When the banner is extended, the tension on the spring in the roller increases to provide the necessary tension to retract the banner back into the base when it's time to take it down.

What Are Retractable Banner Stands Used For:

Retractable banners are typically used at trade shows, conferences, and community events to advertise products, provide information, guide traffic and direct guests. You can also place a retractable banner in front of your trade show booth to attract event attendees. For maximum effect, use two or more retractable banner stands to drive home your point, and place them in areas where there’s heavy traffic. You can even use them out outdoor events if you select a outdoor retractable banner stand model, as those are designed for outdoor use and can withstand wind and rain.

If you want to use a retractable banner stand in a place that’s not well lit, lights are available for all models that can help make your banner draw more attention. Retractable banner stands can also be used as store fixtures, but be sure to chose a model where the banner is easy to change as the message is likely to need updating and a new banner is much less expensive than purchasing a new stand as well.

How to Choose a Retractable Banner Stand:

When it comes to selecting banner stands, budget is important. We have stands that fit every budget, and all our stands are sure to meet your requirements. But how will you know if you’re getting your money’s worth? That’s where our expertise comes in! Call 877.389.8645 to speak to a knowledgable representative from Banner Stand Pros.

There are thousands of suppliers across the internet offering low-cost banner stands. Some suppliers sweeten the deal with freebies while others offer massive discounts (after compromising on quality). One thing all these cheap stands have in common is they all look very similar, especially when you look at the grainy images the suppliers provide. Also, there’s usually very little information about product performance or what materials are used in construction. If you don’t know much about banner stands, and you need help picking the right product, read on!

1. Always Prefer Quality Over Quantity:

Although cheap Chinese retractable banner stands seem like a good deal, they don’t last long. If attending trade shows and exhibitions is a regular thing for your business, choose banner stands that are not only lightweight but sturdy too. The stand should last you between three and four years if it’s maintained properly. High-end banner stands carry a thick aluminum base, high-quality materials, and other great components. If you don’t need top-of-the-line banner stands, stick to affordable retractable banner stands that give you value for your money.

2. Setting up Banner Stands Should Be Easy:

It should be easy for virtually anyone to set up and take down your banner stand. Low-quality banners leave poor but lasting impressions on customers. And with low-quality banners, you could end up wasting time setting up the banners, only to feel frustrated once the task is complete. All of this reflects poorly on your brand’s image, and customers will definitely notice.

3. Buy the Best Banner Stands You Can Afford:

Low-quality banner stands found on the internet are so flimsy, sometimes they arrive broken or damaged. And, it may take a few weeks to replace a faulty stand. By the time the correct stand arrives, the event is long over! Buying from a reputable US company that understand the importance of deadlines and doesn't sell junk will increase your chance for success. Of course, even a quality product can get damaged in transit, and a company that understands the importance of your timeline will help to resolve any issues so you don't end up without a display for your show..

Are you looking for affordable banner stands? Visit our website!

Banner stands are great for displaying promotional messages and building your brand during high-traffic events like trade shows, conferences, and shopping mall promotions. Banner Stand Pros offers banner stands in a wide variety of styles and sizes, and we try to accommodate every budget. Over the years, we’ve noticed the market becoming flooded with cheap banner stands. But are these stands really worth it? What if you don’t have the budget for a high-quality banner stand? Do you have to compromise on quality and settle for flimsy or fragile banner stands that are unlikely to last a single use? Below we list a few of the problems associated with some stands made in China, and we’ll also tell you how Banner Stand Pros can help.

1. Leaning Stands and Curling Edges:

Low-quality banner stands use thin aluminum bases that do not support banners well. These bases causes banner stands to lean. Sometimes, thin aluminum poles are used on the sides, and these poles often get bent sideways. Low-quality materials are not suitable for roller banners because they cannot withstand variations in temperatures or tear easily. Low-quality banners often curl and look cheap. If the banner is defective, such will affect both the artwork and the overall effect your display is intending to have.

2. Chinese Products Arrive Broken:

As was said earlier, there are hundreds of websites offering cheap Chinese retractable banner stands for very low prices. But what seems like a bargain at first could end up costing you time and money. Some of these products are so bad, they arrive broken or damaged. Replacing them could take time, and time is something you don’t have when the trade show is in a week. Just because a banner stand is made in China doesn't mean it's a bad product, as most banner stands are made in China, including most of the top brands, but the old adage of you get what you pay for is something to keep in mind. Buying from a reputable U.S. company that gives honest descriptions of their products will help you pick a banner stand that's appropriate for your needs.

The Solution:

At Banner Stand Pros, we understand that not everyone can afford, nor does everyone need, a high-end banner stand. And that is why we have a wide variety of products: we want to accommodate every budget while always offering banner stands that are great. Our products aren’t cheap; rather, they’re an excellent value. They may be slightly more expensive than some of the cheap garbage banner stands being sold today, but they look professional and they do their job well.

Are you looking for an affordable retractable banner stand? Visit our website!

The quality of your trade show booth can make or break sales. From investing in a good booth design to focusing on smaller elements, it’s important to make sure everything goes right. Create a buzz on the floor to draw attention and foot traffic to your exhibition space. Attract buyers with striking graphics on stand-up banners and appealing lighting techniques during product demonstrations. Think of new and creative ways to get the most out of your entertainment efforts—come up with something you’ve never done before. Here are a few tips for garnering the interest of trade show attendees.

iPad Magicians

If you need a massive crowd to come to your exhibition booth, iPad magic is a powerful tool, one that’s perfect for all kinds of trade shows. Hire an iPad magician to present your products from an iPad, for this method drives traffic to your exhibition area. The iPad magician gives a real show when they present their tricks using technology. Find someone who can provide cutting-edge magic to wow audiences.

Robots

Having robots walk around, greet customers, and offer product samples are effective ways to draw crowds to your booth. Pepper, the semi-humanoid robot from Japan, engages customers through conversation. You can use its touchscreen technology to display your marketing message. Pepper can also talk about your products, collect data, email electronic brochures, and entertain guests.

Interactive Selfie Mirror

The selfie mirror can take the fun of photo booths to the next level. As your customers walk up to the full-size mirror, voice guidance invites them to touch the mirror for an interactive selfie experience. Unlike other mirrors, you can customize a selfie mirror so it reflects your brand’s logo. After photos are taken, you can print them, with your brand’s logo attached, and hand them out to your customers.

Custom Coloring | Digital Walls

Use a large coloring book canvas to reflect an image of your brand. Encourage trade show attendees to color on the canvas and share the finished product on your social media accounts. You can take things a bit further by incorporating digital walls. Host a Pictionary game and encourage attendees to draw clues so they can identify words that relate to your brand. Hosting games drives customer engagement and boosts booth traffic.

Go Back to Basics

Putting all these creative ideas aside, remember to incorporate the basics in your exhibition. Design a space that trade show attendees cannot resist visiting. Make your booth stand out and utilize high-quality retractable banner stands to display your exhibits. Get your unique and branded promotional items ready so you can offer them as free giveaways. Use video walls to display products that are visually appealing to people passing by.

Do you have any other great entertainment ideas to share? Feel free to let us know!