Banner stands are efficient marketing tools to display your brand message at trade shows, events, festivals, conferences, and other special occasions. There are different types of banners, including fabric banners, portable banners, step-up banners, stand-up banners, and retractable banners. Are you planning to use banner stands to showcase your brand at public events? The following guide will help you understand the uses of different banner stands and choose the best one for your requirements.

Retractable Banner Stands

Retractable banners use a mechanism that lets you retract the banner to the base when not in use. This banner occupies less space when stored, and it can be easily transported to distant locations. People in the trade show business find these highly useful to attract visitors to their exhibition.

Tension Fabric Banner Stands

This type of stand uses a fabric banner stretched over a rigid frame like aluminum tubes. You can fit the fabric in different frames and sizes, depending on your design and requirements. Polyester is a popular material for these types of banner stands. The synthetic material holds the color on the banner well, and it’s reliable for bright outdoor conditions and rainy weather. It’s also easy to set up tension fabric banner stands.

Table-Top Banners

Table-top banners are excellent solutions if you need to manage the space efficiently. They occupy less space but help you showcase your brand effectively. You can advertise your products along with contact information on these banners. Also, these banners are cost-effective when compared to other banner stands.

Designing the Banner

If you want to banner stand to be unique and eye-catching, you need to design it well. Place your brand logo at the top of the banner so that it’s easily noticeable. The contact information should be on the top right or left corner for people to notice it quickly. Use high-quality images and appropriate colors that align with your brand image. Make sure the design fits well in the banner stand with proper spacing and crisp content.

Choosing the Right Size

It’s essential to estimate the size of the banner by carefully analyzing your objective and booth measurements. If you want a background wall covered with a banner, you need bigger banner stands. However, if you don’t have as much room for banners, choose lightweight and narrow options.

Trades shows provide an excellent opportunity for businesses to showcase their products and services to all types of consumers. It can also be a launching platform to take your brand to the next level. However, it’s not easy to attract visitors to your booth. You will need to work on several aspects to pull in the audience. Here are some practical ways to help you draw attention to your booth at trade shows.

1. Digital Displays

Digital displays like LED monitors, touch screen galleries, and Virtual Reality are popular technology-oriented items that can be effectively used at trade shows. Prepare short brand videos, testimonials, product demonstrations, and reviews to play on digital displays. It also paves the way for introducing your brand to the masses.

2. Games and Exciting Prizes

You can prepare a couple of engaging games to involve the crowd. The participation will draw more attention. Give away prizes to the winners to encourage the participants.

3. Quality Banner Stands

Banner stands are an excellent way to showcase your business to the public. There is a wide range of banner stands to suit your budget. If you’re traveling long-distance for the exhibition, you can buy retractable banner stands. They’re lightweight and occupy less space. Tension fabric banners give a professional look, and portable banner stands help you manage space at trade shows.

4. Strategic Location

A strategically located booth can make a huge difference at an exhibition. A booth located at the intersection will have greater crowd flow and allow you to get more attention from the visitors.

5. Dress as a Team

Dressing up in uniforms as a team is a great way to impress visitors and look professional. The outfits should include your brand’s logo and colors, which will help attendees quickly recognize your company.

6. Free Food

Nothing attracts a crowd like free food. Offer snacks that don’t require any plates like cookies and candies. You can also give away drinks to the visitors to introduce them to your brand.

7. Product Demonstration

You can either shoot a product demonstration and play the video to the visitors or perform live demonstrations. If you can showcase the product’s uses live, that can be considerably more engaging. Keep the demonstration under nine minutes and focus on the pain points rather than benefits.

Trade shows present an excellent opportunity for companies to showcase their products and services. It’s also a perfect platform to create brand awareness. When you’re packing all the essentials for a trade show, you’re likely to miss out on a few important items. Make sure you have everything you need with a checklist of items to take to a trade show. The following are the top 10 things you should pack without fail.

1. Banner Stands

Banner stands are crucial displays that will help you announce your presence in a large gathering. It gives vital details about your brand and contact information. You can use a wide range of banners, including fabric banners, retractable banners, step and repeat banners, and various other banner stands.

2. Digital Display Units

Short videos, slide shows, and promotional clips draw attention quickly at trade shows. It’s essential to carry LED monitors to display to a large audience. Also, get display stands to mount them high up for extra visibility.

3. Business Cards

Most attendees at a trade show will be busy going from booth to booth. It will be hard to remember your brand unless you hand them a business card. You create an opportunity for them to contact you later and increase your sales.

4. Pull-Up Banners with Company Details

A table with a regular cloth will not create any impact on the visitors. Instead, get a pull-up banner with the company name, logo, and contact details. Make sure the message on the banner is short and readable.

5. Electrical Components

If you plan to use technology to draw attention, make a checklist of the electrical components you need to bring. Pack power strips, extension cords, and other wiring equipment.

6. Snacks and Water

Trade shows can be tiring, especially if you have a large number of visitors. Make sure you take enough refreshments and water to stay hydrated and active.

7. Pens or Pencils

Although pens may be small, they’re crucial to take note of attendees and write contact details. Sometimes they are also needed for games or other activities in your booth.

8. Hand Sanitizer

You’ll be shaking hands with hundreds of strangers, so taking hand sanitizer is essential to stay healthy.

9. Tape

Get all types of tapes, including duct, masking, double-sided, or scotch. It will help you with packing things and repairing damages.

10. First-Aid Kit

Although it’s not necessary to have a first-aid kit, it’s best to be prepared. A first-aid box should include wound cleaning materials, bandages, and other essential items.

Resource Box

The author regularly writes about trade shows and exhibitions and sells a wide range of banner stands, including retractable banners, fabric banners, and portable banner stands. Visit https://www.bannerstandpros.com/ for more information.

Banner stands are ideal for trade shows, conferences, and promotional events. They enhance the visibility of your brand, business, and products. Banner stands come in different types and shapes, such as retractable banners, table-top banners, pop-ups, tension banners, and fabric banners. While it’s essential to choose the right kind of banner for your exhibition, it’s equally important to pay attention to your banner design. Here are the six things that you must remember when designing your banner stand.

1. Appropriate Colors

Banners that effectively use the logo and colors are more visually appealing. Too many colors can make it difficult to focus on the design and message. Not using enough color can make the banner blend in too much with the surrounding area. Your banner stand must have a few colors to attract onlookers. The colors should also go with the aesthetic of the logo and company.

2. Images and Graphics

Images and graphics can sometimes get your message across more effectively than words. Use the right images and appropriate graphics to promote your products and services. Make sure that the image’s quality is outstanding.

3. Bold and Readable Fonts

It’s an art to make a banner visually appealing to a broad audience. Deciding on what text should be on the banner and what fonts and styles will be used is a crucial part of the design. Try to get suggestions from an expert who can find the balance between too busy and too plain.

4. Too Much Text Spoils the Look

The most successful banners have short messages and simple designs. When people walk around a busy trade show, they won’t have time to go through a lengthy write-up on a banner stand. It’s essential to draft short content in larger fonts. Short messages will be remembered, while the long ones are easily passable.

5. Keep Your Audience in Mind

You should know the type of audience you want to attract at a trade show or conference. Choosing texts, colors, fonts, styles, and images must consider your audience’s age, background, and interests.

6. Contact Details

Showing your contact details is essential for the customers to contact you quickly after the trade show. Make sure to make the details visible to the audience. You can place the contact details on the top if the banner is placed on the floor. On table-top banners, you can put the information on the bottom if the bottom is unobstructed. Keep your contact details short so that it will be easier for the audience to remember them. It can include a phone number, website, or social media handle.

Industry events, trade shows, and conferences are great opportunities for companies to showcase their brand, products, and services. An exhibition booth at a trade show requires you to display your brand creatively to attract a large audience. Installing banner stands is one of the best ways to showcase your business at large gatherings. Here are the top six reasons why you should use banner stands at trade shows.

1. Portable

Banners stands are lightweight, and you can easily transport them anywhere, even on planes. It also requires fewer people to handle them at trade display shows. You can place them in front of your booth, where they are easily noticeable. Also, retractable banners are useful for companies that regularly travel for trade shows and conferences.

2. Budget-Friendly

You can spend thousands of dollars to get a spot at a trade show. Plus, it can be costly to design and create an attractive booth. But banner stands are cheap and cost-effective. They can reduce the amount of money when you compare them to other display materials.

3. Versatile

Banner stands can be used for different promotions. For example, you can use roll-up banners for a small gathering, expandable banners as a wall for the exhibition booth, and table-top retractable banners for displaying new products and contact information. Fabric banners are washable, durable, and lightweight. They also come with several models, styles, and designs.

4. Professional Feel

Banner stands with excellent graphics and images can create a professional feel at trade shows. It will help to create a curiosity about your brand. People will be interested to know more about your business and contact you later.

5. Impact

A banner stand does not take up a lot of space, but it can significantly impact the attendees. Eye-catching graphics on a banner will draw attention from everyone in the trade show. Plus, banner stands can be illuminated to make them even more visible.

6. Different Shapes and Sizes

Banner stands come in a variety of shapes and sizes. You can get a small table-top banner and also a large banner for the wall. They come in different sizes, such as curved, flat, feather-shaped, wave format, and more. You can use different colors to make a banner decorative and attractive.

Banner stands serve a wide variety of purposes: you can use them at trade shows and exhibitions, as backdrops for photo sessions, in selfie stations, and even as guides to direct traffic flow in a crowded place. But not all banner stands are made alike. Make sure you read through the do’s and don’ts below before you buy a stand for your business.

Do’s

1. Select an Accurate Image Size

The image must be large enough and utilizing the right format. Images with a minimum resolution of 150+ pixels per inch are preferred. Small images get distorted, creating an awful impact on the banner. Bigger images are always better for a meticulous pull-up banner design.

2. Keep Critical Information at Eye Level

The most important information on the banner must be kept at eye level so it’s comfortable to read. We often tend to read information from top to bottom or left to right; remember this when placing any information so you don’t miss out on anything important.

3. Choose Appropriate Words

Words matter, especially in advertising. Banner content must be displayed in a big, bold headline; it must also be attention-grabbing. Always use simple sentences; think as if you’re directly speaking to your potential customers.

4. Consider Your Market

The content in your pull-up banner has to match with the audience's interests; remember that this largely depends on where you're placing the banner. For example, you cannot merely target younger audiences with images of youthful people and expect to get great results. Consider every detail while designing a pull-up banner.

Don'ts

1. Settling for Cheaper Options

Cheaper is not always better. With that being said, you don’t have to spend hundreds of dollars to make good impressions. At Banner Stand Pros, we have customized banner stands that are budget-friendly and still inclusive of all the great aspects you expect a banner stand to have.

2. Using Landscape Images

The images we use on the banners have to be rectangular and tall enough to be placed correctly. Images in landscape-style are problematic for the designers as they require the images to be stretched. In short, the designers will not be able to use the whole image and cropping out of some elements will have to be done.

3. Adding Too Many Details

Do not crowd your banner with too much information—it can cause confusion and draw potential customers away from the banner.

4. Forgetting Contact Details

Always add contact details at the bottom of your banner so that potential customers can connect with you quickly. It’s best to keep contact details in a place where potential customers are likely to look for them.

Trade shows help businesses demonstrate and discuss their latest products and services, but attending one is awfully expensive in many cases. To make the most of your trade show investment, you must grab visitors’ attention and make positive impressions on potential customers.

Looking to make a good first impression at a trade show? You should focus on the quality of your trade show displays. These displays can help you connect with audiences, making it easier to communicate the products/services you offer. Trade show displays come in many shapes and sizes, and it’s quite easy to find a display that’ll suit your needs. For example, banner stands can be used to welcome attendees and advertise products. Below, we list three of the different banner stand types you should use:

Fabric Banner Stands

Fabric banner stands are used commonly at shopping malls, theaters, airports, and retail shops. They’re popular because of their durability and usability. The fabric is wrinkle-resistant, allowing the graphics to be displayed clearly and held well. At Banner Stand Pros, we’re proud to offer a wide selection of fabric banner stands. You can choose which kind of frame you want to hold the fabric, and you can choose a stretch-fabric pillowcase style if that’s what you’re after.

Retractable Banner Stands

 Retractable banner stands are easy to put up and take down; they’re easy to carry as well. You can set up a single roll-up banner stand in just a few minutes. These stands are a popular choice at trade shows and exhibitions because they’re so straightforward. At Banner Stand Pros, we sell retractable banner stands along with a wide variety of bases. Many different widths, heights, and materials available. Retractable banners can be considered a long-term investment as these banners are long-lasting and easily replaced.

Banner Walls

Banner walls are basically two or more banner stands combined to create a back wall. They’re easy to set up and economical as well. They can be used to create an instant backdrop, one that’s good for press meets and other promotional events that are held at shopping malls and convention centers.

Roll up banners, also known as roller banners or pull up banner stands, are commonly used by businesses to at trade shows and exhibitions. They can make a significant impact on your booth and help increase revenues. But to stand out from your competitors, you need to emphasize the design of your banner.

You also need to ensure that essential information is present on the banner, without crowding the display. Since banners are a vital part of your marketing campaign, you cannot ignore their design. To make your job easier for you, check out these tips:

Make Your Logo Stand Out

The logo must be the first thing that viewers notice on a banner. You can do this by keeping your logo at the top.  Follow this with your company’s vision or primary theme. You could include a slogan or product image. Whatever be the case, ensure that it is attractive and clear enough to catch the attention of prospective customers.

Have the Writing Follow an Order

Readers follow from top to bottom and from left to right, so maintain visual hierarchy when arranging information. Display the most important content in the top left-hand corner, followed by less important information. This order can help you keep your message from being scattered or missed by people passing by. Stick to minimal words and the most relevant information. If customers are interested in additional information, you can then provide brochures, flyers, or strut cards.

Include Images and Colors

Use high-quality product images; shabby images leave a negative impact on your brand image. When using colors, make sure they complement the colors of your logo and brand. Include contrasts where required, and ensure the letters are clear and easy to read.

Display Your Contact Details

Finally, never miss out on the opportunity to include your contact details at the bottom. Visitors will then be able to get in touch with you later if they wish to gather more information about your products or if they have questions later. Your contact details can include your website, phone number, or email address. You can also add your social media channels.

Once you get your design basics right, you can create the perfect roll up banner. Your banner will ensure that your brand is visible and that your products stand out at your next trade show.

Banners and banner stands are a vital component of marketing and advertising campaigns in any organization. They can be used to advertise a product and promote new or ongoing offers. While they come in different styles, banner stands can be categorized into three main styles. Here’s a brief description of each:

Retractable Banner Stands

Roll-up stands are durable, are easy to store, and require minimum amounts of space. You can install them anywhere, including campaign sites, trade shows, retail outlets, restaurants, shopping malls, and airports. Banner Stand Pros are experts in curating a wide range of retractable banner stands, customized according to your specified dimensions, budget, and purpose. Some additional features include lever lock telescopic poles, adjustable tension control, and banner mounting without adhesives or special treatments.

Portable Banner Stands

A portable banner stands can be found in two styles: telescopic and tension back. They do not feature roll-up mechanisms but can be used for multiple purposes, both indoors and outdoors. Just remove the banner from the backing and then replace it with another banner to set it up. They are one of the most economical options and are perfect if you are looking for inexpensive choices.

X and L Banner Stands

A subcategory of the portable banner stands is called X and L banner stands because of their X-shaped and L-shaped backings. They are another example of versatile stands that can be installed almost in any location. Since they do not have any moving parts, they are low-cost options. Plus, they are preferred by organizations who often execute large-scale promotions.

These three types of stands are a broad categorization of the multiple styles present in the market. Models in each category can be used for both indoor and outdoor ad campaigns. Your decision on which type to choose should depend on your end purpose. You do not need to install a huge banner if you change your ads every day. But if you are looking for a more permanent banner, you can opt for a larger, more expensive style.

Fabric banner stands are the simplest yet most effective type of displays when you’re looking to stand out in any trade show or exhibition. They are lightweight, easy to install, and portable.  They are also versatile enough to be used anywhere. Here’s why fabric banner stands are better than traditional display stands in several ways.

Eye Catching Colors

Fabric banners are manufactured using advanced printing technologies. They use dye-sublimation inks printed directly on the fabric. This process gives you bright, vivid designs that are incredibly durable because the ink actually becomes part of the fabric.

Great for Step and Repeat Backdrops

You must display your company logo for maximum returns from your ad campaigns. Fabric banner stands are great for step and repeat backdrops. These banners have a repeating pattern of your logo, or several logos, for maximum impact when used as a backdrop for events, videos, interviews or teleconferencing. Fabric is non-reflective so it’s great for this purpose as it won’t produce any glare from lighting or cameras.

Large Displays in a Single Graphic

Conventional displays include several panels that are assembled to form one big image. However, fabric banners are produced in a single piece, which fills the frame. You do not face issues with seams, and it makes the installation easier.

Easy to Handle

Yet another advantage of a fabric banner is you can carry and store it anywhere; just fold it neatly and place it in a box, which also makes it much less expensive to ship compared to traditional types of graphics. Usually, fabric banner stands are made from lightweight aluminum tubing, so the stands are also easy to use and store as well.

Many Different Styles

Fabric displays are extremely flexible. You can mold them into many shapes and designs. There are curved displays, flat graphic walls, and any other design to meet your promotional needs.

Overall, fabric displays surpass traditional banners in multiple ways. They are cost-effective, durable, and versatile, making them the perfect option to be used in exhibitions. You can even wash them, stretch them to fit any size, and stow them away when not required. They should be your go-to, long-term option for business campaigns.