Banner stands serve a wide variety of purposes: you can use them at trade shows and exhibitions, as backdrops for photo sessions, in selfie stations, and even as guides to direct traffic flow in a crowded place. But not all banner stands are made alike. Make sure you read through the do’s and don’ts below before you buy a stand for your business.

Do’s

1. Select an Accurate Image Size

The image must be large enough and utilizing the right format. Images with a minimum resolution of 150+ pixels per inch are preferred. Small images get distorted, creating an awful impact on the banner. Bigger images are always better for a meticulous pull-up banner design.

2. Keep Critical Information at Eye Level

The most important information on the banner must be kept at eye level so it’s comfortable to read. We often tend to read information from top to bottom or left to right; remember this when placing any information so you don’t miss out on anything important.

3. Choose Appropriate Words

Words matter, especially in advertising. Banner content must be displayed in a big, bold headline; it must also be attention-grabbing. Always use simple sentences; think as if you’re directly speaking to your potential customers.

4. Consider Your Market

The content in your pull-up banner has to match with the audience's interests; remember that this largely depends on where you're placing the banner. For example, you cannot merely target younger audiences with images of youthful people and expect to get great results. Consider every detail while designing a pull-up banner.

Don'ts

1. Settling for Cheaper Options

Cheaper is not always better. With that being said, you don’t have to spend hundreds of dollars to make good impressions. At Banner Stand Pros, we have customized banner stands that are budget-friendly and still inclusive of all the great aspects you expect a banner stand to have.

2. Using Landscape Images

The images we use on the banners have to be rectangular and tall enough to be placed correctly. Images in landscape-style are problematic for the designers as they require the images to be stretched. In short, the designers will not be able to use the whole image and cropping out of some elements will have to be done.

3. Adding Too Many Details

Do not crowd your banner with too much information—it can cause confusion and draw potential customers away from the banner.

4. Forgetting Contact Details

Always add contact details at the bottom of your banner so that potential customers can connect with you quickly. It’s best to keep contact details in a place where potential customers are likely to look for them.

Trade shows help businesses demonstrate and discuss their latest products and services, but attending one is awfully expensive in many cases. To make the most of your trade show investment, you must grab visitors’ attention and make positive impressions on potential customers.

Looking to make a good first impression at a trade show? You should focus on the quality of your trade show displays. These displays can help you connect with audiences, making it easier to communicate the products/services you offer. Trade show displays come in many shapes and sizes, and it’s quite easy to find a display that’ll suit your needs. For example, banner stands can be used to welcome attendees and advertise products. Below, we list three of the different banner stand types you should use:

Fabric Banner Stands

Fabric banner stands are used commonly at shopping malls, theaters, airports, and retail shops. They’re popular because of their durability and usability. The fabric is wrinkle-resistant, allowing the graphics to be displayed clearly and held well. At Banner Stand Pros, we’re proud to offer a wide selection of fabric banner stands. You can choose which kind of frame you want to hold the fabric, and you can choose a stretch-fabric pillowcase style if that’s what you’re after.

Retractable Banner Stands

 Retractable banner stands are easy to put up and take down; they’re easy to carry as well. You can set up a single roll-up banner stand in just a few minutes. These stands are a popular choice at trade shows and exhibitions because they’re so straightforward. At Banner Stand Pros, we sell retractable banner stands along with a wide variety of bases. Many different widths, heights, and materials available. Retractable banners can be considered a long-term investment as these banners are long-lasting and easily replaced.

Banner Walls

Banner walls are basically two or more banner stands combined to create a back wall. They’re easy to set up and economical as well. They can be used to create an instant backdrop, one that’s good for press meets and other promotional events that are held at shopping malls and convention centers.

Roll up banners, also known as roller banners or pull up banner stands, are commonly used by businesses to at trade shows and exhibitions. They can make a significant impact on your booth and help increase revenues. But to stand out from your competitors, you need to emphasize the design of your banner.

You also need to ensure that essential information is present on the banner, without crowding the display. Since banners are a vital part of your marketing campaign, you cannot ignore their design. To make your job easier for you, check out these tips:

Make Your Logo Stand Out

The logo must be the first thing that viewers notice on a banner. You can do this by keeping your logo at the top.  Follow this with your company’s vision or primary theme. You could include a slogan or product image. Whatever be the case, ensure that it is attractive and clear enough to catch the attention of prospective customers.

Have the Writing Follow an Order

Readers follow from top to bottom and from left to right, so maintain visual hierarchy when arranging information. Display the most important content in the top left-hand corner, followed by less important information. This order can help you keep your message from being scattered or missed by people passing by. Stick to minimal words and the most relevant information. If customers are interested in additional information, you can then provide brochures, flyers, or strut cards.

Include Images and Colors

Use high-quality product images; shabby images leave a negative impact on your brand image. When using colors, make sure they complement the colors of your logo and brand. Include contrasts where required, and ensure the letters are clear and easy to read.

Display Your Contact Details

Finally, never miss out on the opportunity to include your contact details at the bottom. Visitors will then be able to get in touch with you later if they wish to gather more information about your products or if they have questions later. Your contact details can include your website, phone number, or email address. You can also add your social media channels.

Once you get your design basics right, you can create the perfect roll up banner. Your banner will ensure that your brand is visible and that your products stand out at your next trade show.

Banners and banner stands are a vital component of marketing and advertising campaigns in any organization. They can be used to advertise a product and promote new or ongoing offers. While they come in different styles, banner stands can be categorized into three main styles. Here’s a brief description of each:

Retractable Banner Stands

Roll-up stands are durable, are easy to store, and require minimum amounts of space. You can install them anywhere, including campaign sites, trade shows, retail outlets, restaurants, shopping malls, and airports. Banner Stand Pros are experts in curating a wide range of retractable banner stands, customized according to your specified dimensions, budget, and purpose. Some additional features include lever lock telescopic poles, adjustable tension control, and banner mounting without adhesives or special treatments.

Portable Banner Stands

A portable banner stands can be found in two styles: telescopic and tension back. They do not feature roll-up mechanisms but can be used for multiple purposes, both indoors and outdoors. Just remove the banner from the backing and then replace it with another banner to set it up. They are one of the most economical options and are perfect if you are looking for inexpensive choices.

X and L Banner Stands

A subcategory of the portable banner stands is called X and L banner stands because of their X-shaped and L-shaped backings. They are another example of versatile stands that can be installed almost in any location. Since they do not have any moving parts, they are low-cost options. Plus, they are preferred by organizations who often execute large-scale promotions.

These three types of stands are a broad categorization of the multiple styles present in the market. Models in each category can be used for both indoor and outdoor ad campaigns. Your decision on which type to choose should depend on your end purpose. You do not need to install a huge banner if you change your ads every day. But if you are looking for a more permanent banner, you can opt for a larger, more expensive style.

Fabric banner stands are the simplest yet most effective type of displays when you’re looking to stand out in any trade show or exhibition. They are lightweight, easy to install, and portable.  They are also versatile enough to be used anywhere. Here’s why fabric banner stands are better than traditional display stands in several ways.

Eye Catching Colors

Fabric banners are manufactured using advanced printing technologies. They use dye-sublimation inks printed directly on the fabric. This process gives you bright, vivid designs that are incredibly durable because the ink actually becomes part of the fabric.

Great for Step and Repeat Backdrops

You must display your company logo for maximum returns from your ad campaigns. Fabric banner stands are great for step and repeat backdrops. These banners have a repeating pattern of your logo, or several logos, for maximum impact when used as a backdrop for events, videos, interviews or teleconferencing. Fabric is non-reflective so it’s great for this purpose as it won’t produce any glare from lighting or cameras.

Large Displays in a Single Graphic

Conventional displays include several panels that are assembled to form one big image. However, fabric banners are produced in a single piece, which fills the frame. You do not face issues with seams, and it makes the installation easier.

Easy to Handle

Yet another advantage of a fabric banner is you can carry and store it anywhere; just fold it neatly and place it in a box, which also makes it much less expensive to ship compared to traditional types of graphics. Usually, fabric banner stands are made from lightweight aluminum tubing, so the stands are also easy to use and store as well.

Many Different Styles

Fabric displays are extremely flexible. You can mold them into many shapes and designs. There are curved displays, flat graphic walls, and any other design to meet your promotional needs.

Overall, fabric displays surpass traditional banners in multiple ways. They are cost-effective, durable, and versatile, making them the perfect option to be used in exhibitions. You can even wash them, stretch them to fit any size, and stow them away when not required. They should be your go-to, long-term option for business campaigns.

If you are a business owner or a marketing professional serious about maximizing the ROI, having an industry trade show presence is a must. 91% of the attendees say that being at trade shows impacted their buying decisions. Exhibiting at trade shows require a lot of skill, including planning, marketing, organizing, communicating, and team-building. With the endless number of trade show exhibitors, marketing agencies, event staff, and attendees flocking to the trade center, it is vital to make your brand stand out. Here are some of the tips to attract prospects and leave a lasting impression throughout the year.

Incorporate Interactive Elements in Your Booth

With digital technology more widely available, trade show exhibitors are coming up with innovative ideas to engage visitors with interactive booth experiences. Touch screen kiosks can help to incorporate interactivity in your booth. Use them to present product demonstration videos, conduct lead generating surveys, and allow your users to scroll through product catalogs. You can also use digital media to revitalize your booth presentation strategy. Include animation, live audience polling, and multi-touch displays to engage prospects with memorable experiences.

Provide Social Media Engagement Opportunities

Social media should be one of the top marketing strategies for attracting customers to your booth. You can use social media hashtag campaigns to increase the reach of your posts. Social media contests like Vote, Like, and Comment to Win Contests, sweepstakes, and photo and video contests are also great ways to attract more people to your booth. Include social media walls in your booth to broadcast the live social media contests during the event. If you’re launching a product, post teaser videos on Facebook, Twitter, and Instagram to add to the hype of the upcoming launch. It can spread the word about the launch and also encourage customers to stop by your booth and learn more about your new product.

Get Your Trade Show Promotions Ready

Well-planned trade show promotions are essential for attracting booth traffic. Train your staff members to engage in meaningful conversations and set your exhibiting goals. Having memorable trade show exhibits such as banner stands, pop up displays, and fabric banner with high-quality graphics can help you set the stage for successful outcomes.

Always Follow-Up

After you have a successful trade show, it’s time to follow-up! Don’t let valuable prospects become cold leads just because you waited too long to contact them after the show. The longer you take to contact potential customers, the higher the chances are for you to lose the opportunity to complete the sale. Of course, not all leads will be interested in your products and services. In those cases, you can build two-way communication to gain a greater understanding of their needs and, over time, serve as a resource to them.

Trade shows offer businesses a chance to market their products and services and meet customers in a competitive yet beneficial environment. Exhibiting at a trade show provides a wealth of opportunities such as networking with prospective clients, increasing brand awareness, and making sales. It offers a range of benefits but demands an equal amount of work, focus, and commitment. If you have never exhibited at a trade show before, here are a few tips to make the process of trade show preparation more manageable. These can help to increase the chances of a successful first event.

Create Your Booth Design and Displays

Boring trade show booths will not attract visitors nor will they help you increase sales. You need to come up with exciting ideas that grab customer attention. Bring an adaptable modular building with elements such as a welcome podium, signage display, digital screen holder, and various walls and partitions. Buy attractive fabric banner stands, pop up displays, and retractable banner stands that are lightweight, robust, and portable. You can use these promotional items to showcase your brand logo and product images. Also, create a relaxing space to make trade show visitors feel comfortable, so they will want to spend more time at your booth.

Prepare Your Team

Often the most memorable part of a brand for trade show visitors is the personal encounter they have with your booth staff. Training your employees for the trade show environment will guarantee you make the most out of this important marketing investment. Start the training process three months before the show starts. Set measurable goals for each employee to perform. Your staff should focus on the five-step process of sales: engage, qualify, discover, present, and close. Make sure they concentrate on conversation and relationship building rather than overwhelming your customers with a bunch of brochures and information.

Develop Marketing Materials

Create all of your marketing material in advance to ensure that your brand’s name is easily recalled and recognized. You can also try building an event-specific landing page on your website for making participation announcements. Familiarize yourself with several social media tools and interact with the people you want to target. It can lead to meaningful conversations and in-person networking opportunities. If you are planning to launch a new product at a trade show, send out a press release announcing the new launch. Tweet regularly and monitor the trade show’s hashtag and relevant keywords. You can also consider outsourcing event-based marketing and PR for maximizing leads.

Use Giveaways

Trade show giveaways help customers get a favorable impression of your brand. Offering freebies not only improve your brand’s image in the eyes of customers but also will pull in more booth traffic. Giving away free items such as pens, care packages, key chains, USBs, bottle openers, breath mints, reusable straws, travel mugs, tote bags, and t-shirts are a critical part of the big picture of your trade show presence. Whenever you offer gifts to customers, make sure you incorporate your message on the item along with your company logo, name, and website or phone number.

Hold Interactive and Video-Based Seminars

If you are at a trade show, hold an interactive seminar or a video-based presentation to draw crowds to your booth. Demonstrating your knowledge in your field by conducting an educational session can help to establish your company as an expert. If you are gearing up to address a big crowd, host a demo or play a video with compelling imagery for inspiring and exciting the audience. Prepare for a quick visual interaction to convey to your customers what your product or service is all about. It is one of the impactful ways to generate excitement and stand out from the crowd.

Exhibiting at a trade show can help to increase brand recognition, attract prospects, network with potential clients, and boost sales. In order to stay on top of your competitors, your booth should have an exceptional design. With hundreds of other exhibitors on the trade show floor seeking the attention of the same attendees, standing out from the crowd is not an easy task. Visibility and engaging content should be your primary goals to get customers and generate more revenue. Here are some valuable ideas to help your trade show booth stand out.

Send Emails in Advance

Reach out to as many people as possible one week before the event. It can help make your customers aware of your trade show participation. It can also be useful to make a list of all attendees that you expect to visit your booth, so you can send out emails to connect with prospects and strengthen your existing customer relationships. Emails can also generate hype around your brand and draw the most relevant attendees to your trade show booth.

Pay Attention to Your Design and Branding

Invest in a great exhibition stand that displays your brand image well. This can help attract passersby to stop and check at your booth. You can choose retractable banner stands that act as a promotional tool to convey your marketing message. Ensure that your messages are visible to everyone. You can also buy other forms of banner stands to display information. It is essential to post your logo in various areas of the booth to reinforce your brand image. Make sure you use the right colors to leave a lasting impression, and consider hiring a professional designer.

Host a Giveaway Contest

Trade show contests and games can drive foot traffic to your booth. Run a contest in such a way that your customers will gain maximum interest in knowing more about your brand. A photo contest, prize wheels, trivia contests, counting contest, and solving riddles can trigger customer interest. Once the competition is completed, examine the results and provide gifts to the winners. You can also offer freebies such as wireless headphones, bottle opener keychains, cardholders, water bottles, chocolates, and tote bags to all the participants of your contests.

Bring the Best Staff

Recruit the most active players from your sales team to exhibit at the trade show. On average, you only have five minutes to capture customer attention, so it is important you have the most engaging and well-trained staff to demonstrate your products and generate leads. You should have the right mix of personality types such as greeters and tech-savvy experts to amplify your brand presence. Make sure your staff conveys the message confidently, accurately, consistently, and concisely.

Make Use of Technology

Use the latest tools to get the best bang for your buck. Make use of video technology for brand messaging in your booth. Mobile technology can also be used to engage with attendees through social media. Touch screen and RFID technology can attract attention, and you can create a digital catalog and display all the details about all of your products. A unique option is to use next-generation photo booths like Social Playground can create a memorable experience and boost brand awareness.

Well designed trade show displays are made to last a long time. But your branding and marketing goals change constantly. As trade shows are a competitive environment, it is vital to adapt your trade show booth designs according to the latest trends. Fortunately, there are many ways to update your existing trade show booth that can save you time and money. If your current display is feeling outdated, consider these cost-effective ways to refresh your booth.

Swap Out Your Current Graphics

Updating your graphics can change the look and feel of your booth. If your current booth has outdated visuals, it is time to invest in attractive graphics to draw in customers and win business. You can refresh the image with updated graphics that reflect your current rebranding campaign. Use retractable banner stands with high-quality graphics to display your promotional message. This is an inexpensive way to make a dramatic visual change to your booth set up.

Use Portable Displays

A good way to pull your whole display together is by adding a portable display to your booth set-up. The quick addition of a literature rack or an iPad stand can serve as an interactive element for your customers. You can also feature your new products with fabric banner stands or kiosks to make a significant visual impact.

Install Hanging Banners

Hanging signs attract more attention and help attendees locate your booth. These banners are suspended from the ceiling above your trade show booth for increased brand recognition. If you have a peninsula exhibit or an island booth, you can still incorporate an overhead sign in to your existing trade show booth.

Update the Floor

A commonly overlooked aspect of a trade show booth is the floor, but a change in the style or color of your trade show floor can make a difference. You can choose eco-friendly rollable bamboo flooring with dynamic patterns for a classic look, or go with a full custom printed floor to really grad attention. You can also make use of data collecting flooring technology that captures insights about how your visitors move through and interact with your display.

Light it Up

Color changing lights, LED accents, lightboxes, motion lighting, and distinctive product lighting can help to transform your booth without a lot of extra costs. You can use lighting to highlight your displays and to emphasize your marketing message. Plus, the color programming capabilities of these lights can help to keep the color of your light consistent with your theme.

Improve Your Technology

With the help of advanced touch screen technology on vibrant LED screens, you can get visitors interacting with your brand. These programs can also help you gather customer data, allowing you to generate more leads. Instead of giving booklets or brochures, ask your visitors to enter their email on the tablet and send them your details via PDF.

Create a Relaxed Setting

Incorporate a semi-private conference room for meetings and a lounge for tired attendees to have a cup of coffee and snacks. An at-home atmosphere can make your attendees feel comfortable. A resting or meeting place gives your customers a valuable space to initiate conversation and learn more about your products are services.

Having a booth at a trade show can allow your brand to reach out to hundreds of potential buyers. Hundreds of businesses compete against each other, vying for buyer attention and establishing a brand presence. So it’s no wonder that attendees spend thousands of dollars trying to put their best foot forward. Among other things, you will also have to decide whether you want to rent or buy trade show displays. If you are on the fence and aren’t sure what’s best for your company, here are a few pointers to help you decide:

Budget Matters

If you are participating in a reputable industry convention, creating an unforgettable experience for visitors is very important. From the type of trade show display chosen to the colors and materials selected, everything must work together to make an attractive display. However, your trade show budget is something that has to be considered. Custom exhibits will create a memorable impression, but they are expensive and cost about double the price of renting a booth. Buying also entails maintenance costs, storage fees, and insurance premiums.

If you have a limited budget or attend trade shows infrequently, renting is a better idea. On the other hand, by leasing trade show displays, you can attend multiple trade shows at the same time. Rather than paying full price buying two separate booths, it makes sense to rent and save money.

How Often Will You Use Your Display?

If you attend trade shows regularly or on a monthly basis, buying makes sense. As a rule of thumb, if you plan to use a display at least twice, purchasing will end up being less expensive. Maintenance and other associated costs of owning trade show displays can be offset by the costs of renting them for each show. You might also find it necessary to buy your main display and rent additional displays if you have two simultaneous shows you would like to attend or two shows around the same time.

Brand Image Matters

Rental booths may feature dated designs or show signs of wear and tear. Also, rental booths cannot deliver a customized exhibit that’s tailored to match your brand image. To avoid these issues, buying can often be the best solution. You can get what you want in a display and show your brand in the best way possible. Buying a trade show display helps to maintain brand consistency as well. Rental booths are always subject to inventory limitations, and you will have to make do with what’s available. If your company has the budget for it, it is often best to purchase your own displays for trade shows.

If you are looking for effective trade show displays at affordable prices? Visit us!