Banner Stand Pros

The blog for BannerStandPros

  • Why Are On-Screen Colors Different From Print Colors?

    If you're not a professional designer or printer, understanding the intricacies of color printing can be challenging. But understanding these intricacies will help you print vinyl banners for your retractable banner stands. You might have questions like: What’s the difference between Azure and Cobalt? Is Admiral even a color? Why do my colors appear washed out, bleached, or overexposed when I print them?

    We’ve got the answers you’re looking for in this article. We’ll walk you through all the key points you need to remember so your on-screen and off-screen colors match perfectly and your brand is represented accurately and consistently on all your signage, including stand up banners and step and repeat banners.

    The Variations Between On-Screen & Off-Screen Colors

    The bottom line is that on-screen colors are different from the colors you see on printed materials. This is because the colors you see on screen are created by mixing different light shades. However, colors that are printed on paper or vinyl are made by mixing different pigments (or inks).

    This means that 100% saturation of on-screen colors results in bright white, whereas 100% saturation of print colors results in dark black. With both on-screen and off-screen colors, one can use different formulas to create a variety of shades.

    Color Specifications To Know

    It doesn’t matter whether you’re a designer or a brand owner who’s looking to print vinyl posters for fabric banner stands—you need to know these four main specifications:

    • RGB and Hex for on-screen colors
    • CMYK and Spot for print colors

    On-Screen Colors – RGB & Hex

    • RGB is the acronym for red, green, and blue. When you mix these three colors, you get maximum saturation of white paint.
    • Hex is the acronym for hexadecimal. It's a code that represents screen colors on the internet. It's a combination of six numbers or letters and begins with the symbol #.

    Don't worry about the numbers too much; you don't have to memorize them. Just note down the RGB and hex value for each of your brand colors so that you can replicate them on any software.

    Off-Screen/Print Colors – CMYK and Spot Colors

    • CMYK is the acronym for cyan, magenta, yellow and key. It’s a standard print color specification.
    • Spot color or PMS (Pantone Matching System) is another print color specification; however, it’s not used as much as the CMYK specification.

    Some colors are difficult to replicate using the CMYK specification. For example, bright colors like fluorescent green and orange—as well as metallic hues—are challenging to print using CMYK. If you need these colors, you can consider the spot (PMS) specification. That said, using CMYK is more cost-effective than using spot colors.

    That's it. So the next time you discuss colors with a designer or printer, remember these points to better convey your ideas and goals.

    Key Takeaways

    • On-screen and off-screen colors are different in numerous ways.
    • On-screen colors are made by mixing lights, whereas print colors are made by mixing colored inks.
    • If you need accurate colors to represent your brand logo, make sure you know both on-screen and off-screen color specifications and formulas to get the colors you desire.
  • Tips & Tricks For Hanging Vinyl Banners

    The right signage makes all the difference at trade shows and other marketing events, and if you don’t have good signage there’s a good chance your brand will get totally ignored by your target audience. Using creatively designed banner stands and fabric banners is one of the easiest and most effective ways to promote your products and services to potential customers.

    No matter what you use—retractable banners, stand-up banners, wall banners—the reality is that vinyl signage remains a versatile and cost-effective option for those looking to advertise a business. That said, hanging a banner correctly is as important as designing it. If you don't hang it properly, it could look wrinkled and creased, and such a banner will make a poor impression on your target audience.

    In this article, we share tips and tricks you can use to hang your banners properly and avoid wrinkles and creases.

    Hanging Banners With Grommets

    Using Ropes

    You can use a rope or cord to hang your banner from walls, poles, pillars, fences or any other free-standing structure. Here's how you can hang effectively:

    • First, decide where you're going to hang the banner. Doing so will help you determine how many grommets are necessary (two or four).
    • The next step is to loop rope to each grommet; each grommet should have its own loop.
    • Tie the rope to the pillar, pole, or fence using a square knot.

    Using Bungee Cords

    Bungee cords are a step up from the regular polyester ropes. They make it easy to stretch the banner and attach it to any free-standing structure. Unlike standard ropes, bungee cords require no knots. Here's how you should tie a banner using bungee cords:

    • First, figure out where you will secure the banner.
    • Next, push the bungee loop through all four grommets to ensure even tension distribution.
    • Loop the cord over the edge of the banner to make a knot and secure it.
    • Now attach the bungee cord to the desired structure using the provided hooks.

    Using Suction Cups

    You can use suction cups to hang a banner on your shop window or in front of other glass panes. Here's how you should hang banners using suction cups:

    • Attach one suction cup to the window or glass pane. This is your anchor point.
    • Next, place one grommet over the suction cup’s pin.
    • Pull the banner tight and ensure that it's straight. Now pin the other end of the banner using another suction cup.
    • Place two more suction cups and position the other grommets over them using the included hooks.

    Avoid The Hassle Of Hanging Banners By Using Retractable Banner Stands

    While vinyl banners are easy to hang (once you know how to do it), there might be situations where you won’t have access to a free-standing structure from which you can hang a banner. In such scenarios, you can use one of our versatile banner stands to show off your vinyl banners. They work well at trade shows, exhibitions, and other marketing events.

    Retractable banner stands are easy to carry, and you can quickly attach your banner to a hook and then unroll it to create a free-standing display. Once the event is over, unhook it, roll the banner back into the bottom stand, and then you can quickly store it away till the next event. Retractable banner stands are suitable for both indoor and outdoor events, and they’re incredibly long-lasting. Get in touch with our team to know more about the different kinds of vinyl banners and get a customized banner that fits your needs.

  • What Are the Pros and Cons of Using Fabric Banners?

    Fabric banners are a staple at trade shows. They come in many different styles, sizes, and colors, and they are both versatile and customizable. They're also easy to transport, set up, and take down. They pair well with a high-quality fabric banner stand. They’re an excellent choice for those who want to market in high-traffic areas, such as exhibit halls, where space is limited and constant updating is required.

    Pros of Fabric Banners

    Graphics Have a Softer Appearance

    Because fabric banners are made of fabric, they can provide a softer, subtler look for your graphics. This is useful when you want to keep your banner as simple as possible while still displaying your brand.

    Flows and Moves Gracefully in the Wind

    Fabric banners are printed on a lightweight material that allows them to move and flow beautifully in the wind or even indoors. They are an excellent choice for outdoor displays, especially when you want your banner to be visible while also being easily accessible to the general public.

    Easy to Store and Transport

    Fabric banners are lightweight and easy to store and transport. You can roll up a banner and then store it, taking up very little space. They are an ideal choice for step and repeat banners.

    Set-Up Is Simple

    Most fabric banners are simple, and they can hang on basic threaded hangers, making them an excellent choice for high-traffic areas where space is limited and constant updating is required. Retractable banner stands and stand-up banners are ideal for these banners.

    A Few Cons of Using Fabric Banners

    Can’t Hold Up in Rain for Long

    Fabric banners are not intended to withstand weather or be used outside. This means they will not withstand rain or prolonged exposure to sunlight.

    Both Washing and Cleaning Are Difficult

    Fabric banners are difficult to wash and clean. This is because they are printed rather than woven. This is also why they require more maintenance than their vinyl banner counterparts.

    Wrinkles Can Distract People

    Fabric banners have a tendency to wrinkle, which can ruin the appearance if they’re not properly cared for. Because the material is more sensitive to changes in temperature and humidity, it is critical to store them in a wrinkle-free environment to prevent the material from becoming damaged.

    Fabric banners are an excellent choice for trade show displays, especially when you need to highlight your brand while keeping the amount of text on your banner to a minimum. They are also ideal as outdoor displays, when you’ll want your banner to not only be visible but also accessible to the general public. Fabric banners, however, are only a good choice if you need a quick set-up, as they are not designed for extended use outdoors.

    Banner Stand Pros can help you choose the best banner for your unique needs, ensuring that your trade show display looks great and lasts a long time. Browse through our collection of stands and banners today!

  • The Ultimate Guide To Step And Repeat Banners

    Step and repeat banners are used as backdrops at galas, corporate events, and award ceremonies. They can also be used in product demonstrations, as the background for a product shot, or as a focal point in a display. They are a great alternative to traditional advertising, and if used correctly, they can generate a lot of brand awareness. In this guide, we talk about what you can use them for and when you should use them.

    Step And Repeat Banner Options

    There are three main kinds of step-and-repeat banners: retractable, telescopic, and spring-back. Each type has its own advantages and disadvantages, so it's important to know which one will be best for your situation.

    Retractable banners are usually on a looping mechanism, so when the user opens them up, they retract back into the background.

    Telescopic banners allow for better customization. You can get a banner stand that’ll support a telescopic banner, a product that’s used at all kinds of photo ops.

    Spring-back banners are the most versatile, offering a cost-effective solution. When paired with a sturdy banner stand, vinyl-graphics printed banners can offer great value.

    How To Use Step & Repeat Banners For Brand Promotion

    Large Banners Attract More Visibility

    Ensure that your step and repeat banners are large enough so they can accommodate any group size at a photo op.

    Check The Lighting

    Before you bring in your step and repeat banners, make sure that there is optimal lighting for great photos. Doing this will help accentuate the design of your banner, and it’ll also give your brand some time in the spotlight.

    Graphic Resolution

    High-quality printed graphics use ink that is much more durable than fabric graphics, so choose vinyl if you want your banner to last. Also, choose a banner that will provide you with the most design flexibility. For fabric banners, make sure you use high-resolution graphics so that your design looks great, even when viewed up close.

    Effective Backdrop Designing

    The right combination of font and graphics can boost your brand image. Smaller font size and a black background can collectively convey a subtle branding message. Your brand will neither stand out nor be overbearing. A larger font size can maximize exposure and promote a stronger brand identity.

    Step and repeat banners are an affordable way to get brand exposure, but to use one effectively requires a lot of planning. The best way to use one is as a backdrop for a product demonstration or as a focal point for a display. When used correctly, they can generate a lot of brand awareness. Just make sure you plan out the best options for your situation in advance.

    Banner Stand Pros has the best collection of step-and-repeat banners, and there are numerous customization options available. Our high quality banner stands

    will allow you to store and transport your banners with ease. Check out our collection now!

  • Vinyl Banners Vs. Fabric Banners: Which Is Better?

    When choosing between vinyl and fabric banners, the most important thing to consider is what kind of signage you want for your business. Both materials can be useful, but there are a few things to consider before making your final decision.

    Vinyl banners are good for outdoor use and retain color and graphics better than fabric banners. They are also easy to store and carry. However, fabric banners crease less and are easier to store and carry. Here are a few more pros and cons of these banners.

    Look and Finish

    A sharp and clear sign conveys your message better than a fuzzy or blurry one. Vinyl is great for banners because it prints great, is durable, and resistant to fading. Vinyl banners come in many weights and finishes to suit any particular need. Fabric banners offer vibrant color that is very durable and can't be scratched, but they will fade more quickly outdoors so vinyl if often a better choice for outdoor use for longer periods.

    Fabric banners absorb a lot of light and offer great display indoors. The flowy material also makes for an eye-catching spectacle.

    Durability

    Banners should be lightweight yet durable. They should have a long-lasting lifespan, be weather-resistant, and be UV resistant to prevent fading.

    However, you have to store and carry them with care. High-quality banner stand shipping cases are available to protect your banners from damage. With proper care and maintenance, vinyl and fabric banners can last for years.

    Cost

    Vinyl banners are typically cheaper than fabric banners. This is often due to fabric having a more involved printing and finishing process. With both vinyl and fabric, there will be cheaper and more expensive options depending on the qualities of the printing materials selected. Shipping costs should also be considered as vinyl banners are rolled for shipping so they don't crease, while fabric banners can be folded for shipping. This makes fabric banners much less expensive to ship and the difference on very large banner can easily offset the additional cost of the banner itself.

    Maintenance

    Vinyl banners should be rolled for storage, and fabric banners can be easily folded and stored in a small bag or box. While vinyl banners usually don’t stain, fabric banners can retain heavy stains and spills. Vinyl banners can be cleaned by rinsing them off and then laying them out to dry before rolling. Fabric banners can be hand washed, or machine washed on a delicate cycle and then put on a frame to dry if it's a display that has a frame, or left flat to dry before folding.

    Conclusion

    Vinyl and fabric banners are great for use in various settings. Both can be easily customized into any size, shape, and color. They are also easy to print on and last with proper care.

    Banner Stand Pros brings immense expertise in designing and manufacturing fabric and vinyl banners. You can find a great range of retractable banners, stand-up banners, step and repeat banners, and more. Call us today to get a great banner for your upcoming promotional events.

  • A Complete Guide to Banner Stand Shipping Cases

    When you think of display banners and banner stands, you probably see them displaying your brand logo at conferences and trade shows. But you likely need to be able to get your displays from event to event. A shipping case is a great way to keep your banner in good condition without using a traditional shipping bag.

    Banner stand shipping cases are available in many different sizes and materials to protect your banner from damage during transit. It protects your banner while allowing you to fold and transport it easily. Here is a guide to choosing the right shipping case to keep your banners safe.

    1. Material

    Most banner stand shipping cases are made of hard plastic. Some are made of sturdy fabric, and others are made of cardboard. The main difference is the weight and durability of the case. Fabric banner stands should be stored in a hard plastic case as they must be protected from moisture and dust. Vinyl or paper banners can travel well with a fabric or cardboard case.

    2. Size

    The banner stand shipping cases have a fixed height and width with flexible sides. You should measure the length and width of the banner and choose the size of the shipping case that is appropriate for your banner size. For example, a shipping case measuring 10 by 8 inches would be too small to hold an 8-foot-tall banner.

    3. Shape

    Shipping cases are available in cylindrical, flat, and box shapes. Retractable banners will fit well in cylindrical cases, while fabric banners can be folded and stored in flat cases.

    4. End Use of the Shipping Case

    If you travel a lot with the banner stand, you should choose a case with wheels. Also, consider the types of banners you need to transport. For example, step and repeat banners can be heavy. For storage, choose a shipping case that can be rolled closed. If you use small stand-up banners, a fabric case is a good choice because they are easy to carry.

    5. Special Cases for Business Travel

    If you’re a business traveler, you know how uncomfortable it is to travel with a heavy case, especially if you’re flying. You don’t want to bring a bulky case that will take up too much space in your luggage. Some of the best-known cases are wheeled, trolley, and backpack-style cases.

    Banner Stand Pros is your solution for all things related to promotional banners. We offer shipping cases in many different sizes, colors, and styles that can be used for various types of banners. Browse through our latest collection of banner stand shipping cases to find one that perfectly suits your needs.

  • 4 Strategies to Design a Successful Pop-Up Store

    Whether you’re setting up a pop-up store for a single day or a few weeks, you can use the following five tips to ensure that your pop-up store is a grand success.

    1. Define Your Goals

    The first step is to define what you’re hoping to achieve. Some brands set up pop-up stores to boost short-term sales, like a seasonal holiday booth, while others set up booths to focus on brand building. So, before you get started, make sure that you have clear and defined goals for your pop-up shop. Next, you need to determine how to measure the success of your store. For example, if your goal is to increase brand awareness, track how many followers you have added on social media after the pop-up event.

    2. Choose the Right Location

    High footfall is the biggest criteria for setting up a pop-up store. The higher the number of people, the better your chances of attracting the right audience. Malls, busy streets that see pedestrian traffic, parks, community centers, and sporting venues are excellent choices for pop-up stores. Before choosing a location, consider where your target customers socialize, visit, or live and look for spaces in these hangout spots.

    3. Create a Buzz

    Marketing is a must for your pop-up store. The success of your pop-up store depends on how many people visit your store. So, make sure to spread the word around and create anticipation about your pop-up store. Use your social media pages to spread the buzz. Use creative hashtags and giveaways to get people interested in the store.

    Maintain the buzz throughout the event by organizing workshops, inviting influencers, and using Instagrammable moments to lure in customers. Remember that you’ve got to keep marketing even after the event. Make sure that your team gets plenty of photos during the event so that you can share them later on your social media channels and official blog.

    4. Build the Perfect Experience for Customers

    Pop-up stores are not just about selling a product. It’s the overall experience that matters. You need to build brand awareness and make your customers want more of your brand experience. For example, a fun interactive game helps your audience connect with your product and brand while educating them about the unique features of your product. You can use fabric banner stands and retractable banners at strategic locations in the pop-up store to reinforce branding and enhance brand awareness among your target audience.

    Wrapping Up

    While a pop-up store might feel like an outdated marketing tactic, they are still incredibly relevant. The successful stores leave a long-lasting positive impression of the brand. Think out of the box. Design interactive, creative, innovative, memorable, or surprising aspects of the pop-up to captivate your audience and achieve your marketing goals.

  • What Are Retractable Banners and How Do They Work?

    If you visit trade shows regularly, you will have noticed retractable banner stands at almost every booth you visit. Retractable banners are essential in your trade show display kit because they are versatile, portable, and easy to store. They can be used indoors and outdoors for a variety of functions.

    If you have ever wondered how banner stands work, you’ve come to the right place. This post walks you through the mechanics of retractable banners and highlights their benefits.

    How Do Retractable Banners Work?

    The mechanism of retractable banners is quite ingenious. It has a spring-loaded system that is similar to a pull-down window blind. But instead of pulling down like a blind, retractable banners are pulled up from the base. They have a solid base that can stand alone. You don’t need any support or mount to fix the bottom. You can set it up on floors, pathways, or any flat surface.

    Retractable banners have three major parts:

    • The base
    • The banner signage
    • The support

    To set up the banner, all you have to do is remove it from the carry bag, pull up the banner, fix the support rod behind the banner, pull the signage, and clip it to the support at the top. The whole process takes just under a minute, and your banner is ready to be displayed.

    To dismantle the banner, do the steps in reverse. Remove the signage from the clip at the top, dismantle the support rod and let the banner roll back into the base. Place the base with the banner and the other accessories in the bag provided, and you’re done.

    It’s the most straightforward display banner you can use. It’s so versatile and portable that almost all trade show veterans use several retractable banners to set up their trade show booth. Retractable banner stands are a must-have in your trade show kit, and using several of these banners adds display depth and dimension to your trade show booth. They are usually used along with a media wall to frame the booth.

    You can use retractable banners of different sizes and colors to create an engaging display. Place smaller-sized retractable banners in the front, and set up bigger banners at the back to create a striking visual display.

    3 Reasons to Add Retractable Banners to Your Trade Show Display Kit

    1. Cost-Effective

    If you’re looking for versatile display signage that is high quality and affordable, retractable banners are an excellent choice. They are inexpensive compared to other types of banner stands. Plus, they offer high returns on your investment, as they easily last for years to come.

    1. Versatile

    Retractable banners are available in a variety of sizes. You can adjust the height or size depending on your requirements. The best part is that you can swap out the graphics to suit the event, festival, or season. You get a fresh new design every time without reinvesting in a new banner stand.

    1. Portable

    The most significant benefit of a retractable banner is the convenience it offers. As mentioned above, it’s quick to set up and can be transported easily. The base holds your signage carefully, making mobility even more effortless. Since the banners are rolled into the base, they do not crease or wrinkle during transportation.

    If you’re looking for a versatile and portable banner stand, you cannot go wrong with retractable banners. Invest in high-quality retractable banners and take your trade show booth to the next level.

  • 4 Brilliant Ways to Refresh Your Trade Show Booth for Summer 2022

    Spring 2022 is here at last! As you enjoy the beautiful weather, now is the time to start prepping and planning for the 2022 summer trade show season, as it’s just a few months away. Whether you're participating in just one mega event this summer or have plenty of events lined up, here are a few things you should consider so you can refresh your booth for the next big event this summer.

    When Is the Best Time to Refresh My Trade Show Exhibits?

    Trade show exhibits have come a long way. They used to be basic and not that exciting, but now they’re engaging and innovative. That being said, a trade show booth, even a modern one, won’t stay in good condition forever. Once a trade show booth starts showing signs of wear and tear, it’s time for some refreshing.

    Five years is considered a good lifespan for an exhibit. However, an exhibit’s lifespan largely depends on how it’s used. For example, if you purchase high-quality retractable banner stands and properly store them when you’re not using them, your banner stands are likely to last longer. On the other hand, if you have a booth that’s made of poor-quality materials, then it might show signs of wear and tear early on, even before the five-year mark.

    If your booth equipment is outdated or old, here are a few tips you should consider so your booth is refreshed and in good shape for the next event.

    1. Refresh the Graphics

    When did you last update the graphics and signage that your booth utilizes? There are several reasons why you should update the display graphics your trade show booth utilizes:

    • Old graphics might feel outdated and boring.
    • Your brand might be headed in a new direction, and the old graphics and signage will not be representative of your brand’s new identity.

    The solution: Just swap out the old banner stand graphics and replace them with new, stylish signage and graphics.

    2. Replace The Flooring

    The flooring will start to show signs of wear and tear first, especially when you've got hundreds of people walking all over it. Fortunately, replacing the flooring of your trade show booth has become more affordable, and you've got tons of options to choose from, including carpet, foam tiles, plastic tiles, and eco-friendly options like bamboo. Adding a new floor to your trade show booth is a cost-effective way to give your booth a quick face-lift.

    3. Update Your Tech

    Tech is one area that you've got to refresh every couple of years. If you're still relying on old-school projectors and CD players for presentations and product demos, it's time for a complete overhaul. Switch over to 4K projectors and HD screens to bring your presentations to life with crystal-clear images and surround sound.

    4. Add Interactive Elements

    Even if your trade show booth is in good condition, adding interactive elements will help your booth stand out. Remember, your trade show presence is all about visitor engagement. So, think out of the box to make sure your trade show booth stands out. A touchscreen interactive display and VR product demos are popular ways to increase engagement and entice your target audience.

    Give Your Trade Show Booth a Face Lift & Stand Out From the Crowd

    Your trade show booth will be the face of your brand at an event. So, you've got to ensure that it's modern, updated, and engaging. Use these tips to both refresh and upgrade your booth. If you do, you’re sure to enjoy the summer trade show season that’s right around the corner!

  • How to Attract Trade Show Attendees With Engaging Product Demonstrations

    Did you know that a whopping 92% of trade show attendees visit trade shows to discover new products and services? Also, around 82% of trade show visitors wield the power to make purchasing decisions for their business.

    Demonstrating your products and/or services at trade shows, fairs, conferences, and other industry events is an excellent way to capture the attention of potential clients, gain new customers, and increase revenue.

    With that said, making your products stand out among the hundreds of other products is no easy feat. You need engaging banner stands, captivating graphics, and a stellar booth design to make your booth stand out from the dozens of similar brands, all of which will be trying to win the attention of trade show attendees. This is where product demonstrations come in.

    A good product demo will grab the attention of your target audience. It’ll build product awareness too, and get booth visitors excited about what you offer. If your product demonstration is engaging and attractive, you significantly boost your chances of converting prospects into leads; and leads eventually turn into paying customers. On the other hand, if your product demonstration is lackluster, it can leave a bad taste in potential customers’ mouths, and it’s likely you won’t get business from these individuals.

    Luckily for you, we’ve put together a list of tactics you can use to create compelling and engaging product demonstrations at your next event. Read on!

    1. Entice Trade Show Attendees With Engaging Entertainment

    In a venue that has hundreds and hundreds of booths, you've got just a few seconds to entice trade show attendees. You've got to think outside the box if you really want to hook booth visitors in. For example, you can set up a small concert so there’s live music at the front of your booth. Live music will help with creating a fun environment and get people to relax at your booth. Once your audience has warmed up to the music, you can get your sales representatives to start their pitches and product demonstrations.

    2. Sell an Experience

    Let’s explain this with an example. Charity Water, a company that creates clean water sources for remote villages, set up a trade show experience that greatly impacted their target audience. The company had set up a booth where they encouraged event attendees to carry two huge 40-pound jugs of water across a platform of 50 yards, something that women and children in African villages do every day. The experiment aimed to help attendees realize how challenging it was for people in rural areas to access water, thereby getting them to donate to their cause, which was the objective of Charity Water.

    Similarly, if your booth can provide an experience to your audience, this can get booth attendees more excited for what you have to offer.

    3. Use the KISS Technique

    Just like a good kiss, your product demo should be short and sweet, leaving your audience wanting more of the action. Remember, the main focus of the demo is to pique the customer's interest and not bore them with long-winded talks. So, focus on the highlights of your product. If the customer is interested, you can explain product features using graphics and retractable banner stands. You can also offer a brochure and conclude by setting up a face-to-face follow-up meeting.

    Wrapping Up

    A product demo is a fantastic way to get your products before your target audience. Use these three techniques to create an engaging product demo, one that’ll generate high-quality leads that your sales team can then work on converting.

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