Banner Stand Pros

The blog for BannerStandPros

  • Advantages Of Using Pop-up Banners For Your Business

    You may think: “Why are pop-up banners used everywhere? Are they really this great?” The truth is, even in the digital era, pop-up banners that feature high-quality graphics are still popular. And with eye-catching banners, you can easily attract the attention of passersby. Here are some of the key benefits associated with using pop-up banners to promote your business.

    1. Easy to Move

    The biggest benefit of using pop-up banners is they’re portable. They’re easy to set up and disassemble too, which means they don’t require much effort. Also, you can easily pack them and carry them around. Retractable banner stands will be great for your business if you participate in multiple trade shows each year.

    2. Longevity 

    Pop-up banners are made of durable materials, making them a good choice for businesses that want long-lasting marketing materials. Most pop-up banners are made of premium vinyl, and this material displays images quite well. The prints won’t even fade if they’re constantly exposed to sun and rain.

    3. Lesser Space

    Pop-up banners don’t take up a lot of floor space. So even if your booth is small, you can use these banners. And they can be easily compressed and packed, which is why you can take them long distance. Tabletop retractable banners are also a great choice when you want best-in-class banners.

    4. Affordable

    A pop-up banner should last many years, and you should get one for a fair price. A banner will be worth what you pay if it lasts for many years. Just make sure you get a durable banner; something cheap will disintegrate after just a few uses.

    5. Better Visibility

    Pop-up banners are relatively tall, so passersby don’t miss them. Simply place them by your booth’s entrance and grab attention right away. You can also use display banner stands to direct people to your booth. Getting noticed more means more people are checking out your business.

    You can even add QR codes to the banners to lead customers to your website. Also, you can incorporate AR technology (augmented reality) to entice people to explore and purchase your products on your site. In short, using top-of-the-line pop-up banners is sure to help your business.

    Banner Stand Pros specializes in banner printing. Our banners are tear- and scratch-resistant, and they’re made with waterproof materials. Contact us to order the best retractable banners for your business.

  • How To Set Up A Budget-Friendly Exhibition Booth For A Trade Show

    Participating in a trade show soon? To make the event worthwhile, you need to make a high-quality trade show booth. If you make a booth that stands out from the competition, you’re sure to have a successful day at the trade show. But setting up an attractive booth can be expensive. That’s why we’ve listed these five tips. Use them to set up an affordable, top-quality trade show booth.

    1. Use Pop-Up Displays 

    Using pop-up displays is a great way to spread your message at a trade show. They are cheap and easy to set up. Just attach the graphics to the frame and you’re all set. Use high-quality, long-lasting displays to make positive first impressions. And there are plenty of banner stands for trade shows that can accommodate your displays.

    2. Host Unique Booth Games

    You should entertain booth visitors with interactive activities like quizzes, surveys, and scavenger hunts. You should also have a photo booth in your space to attract trade show attendees. Even if booth visitors don’t buy something on the spot, if you get their info, you can market to them later. Also, if they take branded photos at your booth, they can inadvertently spread the word about your business.

    3. Attractive Banners 

    Banner stands are some of the most affordable marketing tools. There are a wide variety of options, including retractable banner stands, fabric banner stands, roll-up banner stands, tabletop banner stands, pull-up banner stands, and stand-up banner stands. These stands can be used at all kinds of events, and they can entice event attendees to check out what you’re offering.

    4. Bring On The Shine

    Illuminate your displays and booth with fabulous lighting. Unique lighting will please your booth attendees and convince them to stay longer.

    • Illuminate your booth with warm lights to attract passersby.
    • Highlight your unique products with spotlights.
    • Gobo lights create mesmerizing effects; use them to project your business info on a hanging roll-up banner.

    5. Make Lasting Impressions

    • When you set up a trade show booth, you must use unique displays that entice attendees to stop and visit.
    • Product samples are a must. Give your unique sample products to the attendees so they get an idea of your brand’s quality.
    • Reward visitors for the time they spend at your booth

    Customers will buy your products if they trust you, and they can only trust you if they know you well. Brand recognition is essential, but spending a lot to make your brand stand out is unnecessary. You can still capture your target audience’s attention with a small budget if you use these simple tips.

    At Banner Stand Pros, we produce high-quality banners in house using best-in-class printing tools, eco-friendly materials, and leading software. Visit our site to explore our vast selection of trade show banner stands!

  • Offset Vs. Digital Printing: What’s the Difference and What Is Better?

    If you have ever ordered retractable banners, posters, or other signage for your business, you may come across two distinct printing options: offset and digital. What’s the difference between these two printing technologies, and which is the better choice for your marketing material?

    This blog breaks down the differences between offset and digital printing. It also walks you through the pros and cons of each method so that you can choose the best option that works for your business requirements without breaking the bank.

    What Is Offset Printing?

    Offset printing is also known as lithography, and it is the more traditional printing service. In this process, ink is transferred from an etched plate to a rubber sheet. The ink is then passed from the rubber sheet to the final printing surface, such as paper. There are size restrictions with offset printing so it's not usually possible for larger items such as stand-up banners, fabric banners, or retractable banners. It is a long, two-step process that requires additional resources for each print job and can be more limiting.

    What Is Digital Printing?

    Unlike offset printing, digital banners and posters are created by transferring inks directly to the final media substrate. Modern digital printing methods use inkjet or laser technology for this process with a pigment or liquid ink known or a toner.

    Digital printing has revolutionized the printing process, and it’s now possible to create high-quality digital prints at affordable prices. Inkjet printers use a series of nozzles that spray liquid ink directly onto the banner. In contrast, laser printers use dry toners to transfer the images. Compared with offset printing, digital printing offers more flexibility, reduces the cost of printing, and is quicker.

    Offset Printing Vs. Digital Printing: Key Differences at a Glance

    Criteria Offset Printing Digital Printing
    Quality Excellent print quality is possible Excellent print quality is possible
    Quantity Best suited for print jobs of medium to large sizes Ideal for all print jobs, including small posters and banners
    Turnaround Time Depending on the set up process, can take longer to prepare to print, resulting in longer turnaround times. The no complicated setup so the print job can be completed faster.
    Medium Typically prints on paper and card stock, but can print on some specialty materials up to the size limit of the press Can print on all mediums, including magnets, fabric, films, PVC, etc. and can commonly be printed in very large sizes.
    Personalization Limited Unlimited

    3 Reasons to Choose Digital Prints

    Here are the top three advantages of digital printing:

    • Fast Turnaround Times: If you’re looking for quick and seamlessly printed banners, posters, and other marketing material, digital prints are a good option. At Banner Stand Pros, we offer retractable banners, rollup banners, and other types of banners within four business days. We also offer rush options if necessary.
    • High-Quality Prints: We use the latest inkjet technology to provide high-quality glossy or matte finishes. You’re guaranteed vibrant, accurate colors and high-contrast images that grab visitors’ attention.
    • Eco-Friendly: In digital printing, we use exact amounts of ink to avoid waste. Also, digital printing eliminates the need to wash plates and blankets, avoiding toxic chemicals, and most inks are eco-friendly water based.

    At Banner Stand Pros, our top priority is utilizing the best digital printing technologies to offer high-quality outputs. Contact us at 877-389-8645 to place your order.

  • 5 Smart Money-Saving Tips to Reduce Your Trade Show Budget

    Trade shows are an excellent way to get your brand in front of your target audience. They help you connect with existing customers and impress potential customers with your brilliant displays. That said, trade shows are expensive if you don’t keep your budget under control.

    But you can make an eye-catching display without breaking the bank. This post shares the best cost-saving tips to help you stretch your trade show budget and create a great display.

    Tip #1: Invest in High-Quality Banners

    One of the best and most efficient ways to save money on trade shows is to invest in high-quality banners that you can reuse for years. At Banner Stand Pros, we print high-quality products such as step and repeat banners, retractable banners, and more. If you’re looking for the best retractable banners at affordable prices, call us at 877-389-8645 to discuss your business requirements and place your order.

    Tip #2: Take Advantage of Early Bird Discounts

    The cost of booking a trade show booth is a large portion of your budget. You can reduce this expense by booking early and taking advantage of early bird discounts and other savings. You can also reduce travel expenses by booking accommodations several months in advance instead of expensive last-minute bookings.

    Tip #3: Look for a Trade Show Partner

    Another unique way to cut expenses is to get a trade show partner. It may make sense to share your booth space with another company and split the costs. For example, if you know someone who owns a business that complements your products or services, sharing the booth space with their brand makes sense. It helps cut down the booth rental costs by half. It is also an excellent way to test your customer responses before committing to a bigger booth.

    Tip #4: Practice Your Negotiation Skills

    You can negotiate with vendors for discounts on booth design, audio-visual equipment rental, and marketing materials. Shop around, compare prices and choose vendors who offer you the best deals at affordable prices. Many vendors are willing to provide you with discounts, especially if you book multiple services with them. Don’t forget to do your research.

    Tip #5: Leverage Your Social Media Channels

    Marketing is one of the most significant expenses of trade shows. You need to spread the word about your booth. Social media is one of the most effective ways to do it. Use social media platforms like Instagram, Facebook, LinkedIn, Twitter, and TikTok to create anticipation about the event. Creating a buzz is an efficient and cost-effective strategy to advertise your trade show booth and increase the visitor count. Finally, ensure you get visitors to sign up or share their contact details.

    Wrapping Up

    Exhibiting at trade shows might seem like a significant expense, especially if you’re a small business or startup with a limited budget. Use these tips to cut costs and stretch your marketing budget while creating an effective booth.

  • Designing Trade Show Banners: Do’s & Don’ts

    A banner stand is a versatile marketing tool, one that can promote your business in several ways. But for a banner to be effective, it has to be made of the right materials, and it has to feature a pleasant color scheme along with high-resolution text and images. Creating a high-quality banner isn’t always easy, but if you keep the following do’s and don’t in mind when you’re designing a banner, you’re sure to develop something that’s worthy of being used at your next trade show.

    Banner Design Do’s

    Use Available Space Efficiently

    When the banner is a blank slate, you may think that placing text and images will be easy. Seldom is such the case. Once you start placing text and images, you’ll want to rearrange things until they’re perfect. In the end, there should be plenty of blank space, for if there isn’t the booth will look cluttered

    Clear & Concise Content

    When you only have a few seconds to capture someone's attention, you need to make sure your message is clear and concise. Use simple language and easy-to-read fonts. Also, make sure your contact information is prominently displayed. Additionally, you should consider using a tagline or slogan to make your banner more memorable. Stand-up banners are great for getting a concise message across to a lot of people.

    Remember The Call To Action

    Make sure your banner displays a clear call to action. This will tell booth visitors what they should do next if they want to know more about your products and services. Include a phone number or email that you can be reached at.

    Banner Design Don’ts

    Don't Overdo It

    Just because you have a lot to say doesn't mean you should cram your banner with messages. Keep it simple and focus on one key message. Too much information will overwhelm your visitors, to the point where they’ll just want to move on to the next booth. And when it comes to booth design, less is definitely more.

    Don't Be Cheap With The Printing

    A pixelated, low-resolution banner will not do you any favors. Make sure you invest in high-quality printing so your banners look sharp and professional. If you have fabric banner stands that feature high-resolution graphics and text, trade show attendees will see that you care about your brand’s image. Also, don’t forget to proofread your banner before it goes to print—you don't want any typos or incorrect information marring your otherwise perfect display!

    A trade show banner is an important marketing tool, one that can be used to convert everyday people into loyal customers—if it’s designed the right way, of course. If you keep these do’s and don’ts in mind when designing a banner, it’s almost a guarantee that your banner stands will make lasting impressions.

    Are you looking for a one-stop shop where you can purchase all your trade show display needs? Look no further than Banner Stand Pros! We offer a wide variety of banner stands, trade show displays, and accessories. We have something for every budget. Call us today!

  • Tips For Creating An Effective Trade Show Banner Stand

    A trade show banner stand is more than just a marketing tool—it’s a reflection of your company. Therefore, if you want trade show attendees to respect your company, you need to use high-quality trade show banner stands. Here are a few tips to consider if you want high-quality banner stands:

    Get The Pros Involved

    Your marketing materials must look professional at all times, especially since they’ll be directly compared to the materials other exhibitors are using. If you hire a professional designer, they’ll be able to take your ideas and create a banner stand that perfectly reflects your company's image. They’ll also know which materials and colors should be used to make your banner stand unique and eye-catching.

    Choose The Right Color Scheme

    The color scheme should match your company’s colors. Remember, your goal is to create a dazzling, memorable banner stand, so don't be afraid to experiment with colors. You can also use textures and patterns to make your banner stands more interesting. Having a colorful fabric banner stand is sure to set your business apart from the competition.

    Create A Focal Point

    There should be a central image or message that immediately grabs the attention of trade show attendees. This focal point should be simple and easy to see at a glance. It could be a large logo, an image, or a slogan. Use large, bold fonts and bright colors to make your message stand out. A retractable banner stand that has an attractive focal point is sure to make your trade show booth popular.

    Clear Content & Concise Text

    Remember, trade show attendees are bombarded with information, so ensure your message is clear and concise. Your banner stand should be able to convey your brand’s message without a lot of explanation. Use simple language that’s easy to understand, and don’t use complex sentences. Use bullet points and short phrases to get your points across. And finally, don't forget to include a call to action!

    Use High-Resolution Printing

    High-resolution printing will make your text and graphics look better, and it’ll also ensure the banner stays in good condition for longer. Your banner will also be noticeable from a distance if it’s featuring high-quality text and images. Banners that are low-resolution often appear blurry and pixelated, and these can make your company look bad. Fabric banner stands that are used outdoors should always feature high-resolution printing.

    A well-designed trade show banner stand can make a big difference. And with a little planning and creativity, you can create a banner stand that’ll help your brand outshine from the competition.

    At Banner Stand Pros, we have a wide selection of trade show banner stands and accessories. Our team of experts can help you create a banner stand that perfectly reflects your company's values. Contact us today to learn more about our services!

  • Why Fabric Banners Are Fabulous For Business Promotions

    There are many ways to advertise a business nowadays. And while some businesses only use the latest in cutting-edge tech to advertise and market, other businesses use a mixture of new tech and old tools to create a marketing strategy that’s both effective and affordable.

    Fabric banners are a great example of a marketing tool that hasn’t gone out of fashion—and probably never will—because they’re so effective. Here’s more on why they’re ideal for marketing at trade shows and conferences:

    Fabric Banners Have Outstanding Graphics

    Fabric banners can display vivid printing, high-quality graphics, and a wide range of attractive colors. And when the print has a smooth, velvety quality, the banner looks especially elegant.

    Print quality is everything when it comes to high-quality fabric banners. If the banner atop your fabric banner stand has a message that’s easy to read, potential customers may be enticed to learn more. And high-quality printing won’t be ruined by folding or creasing, provided you take steps to ensure the banner is safe before storing it.

    Easy Storage

    Since these banners are made of cloth, you can easily carry them anywhere you need to because they’re quite lightweight. In addition, they are extremely adaptable, easy to store, and highly portable. A fabric banner can be rolled up and placed on a shelf or transported inside a grocery bag. Their portability is another quality that makes them sought-after.

    Sustainable Materials

    You can get a fabric banner that’s made of environmentally-friendly, biodegradable materials. Fabric banners are a sustainable option for advertising because they are not made of plastic or plastic substitutes.

    Cost-Effective & Durable

    Once you have a high-quality banner, you won’t need many more, as these will last a long time provided you take care of them. And once you know how to set these banners up and take them down easily, they’ll be even more effective at trade shows and conferences.

    And we recognize that not every trade show is held indoors. That’s why you may need banners that can withstand the elements. Plenty of fabric banners can do just that, and they won’t look bad after prolonged exposure to wind and rain.

    There are many kinds of banners out there, and at Banner Stand Pros we sell all the high-quality banners your business may need. Plus, if you give us your marketing goals and specs before we print, we can ensure you get a banner that’s ideal for your business. We know how to make fabric banners pop with dazzling graphics, and we’ve helped so many businesses advertise in style.

  • What Is A Step-And-Repeat Banner? Why Are They Essential For Events?

    Whether you realize it or not, it’s safe to say you’ve seen step-and-repeat banners before. When a celebrity walks onto the red carpet, turns, and smiles at the cameras, usually they’re doing so in front of a step-and-repeat banner. These banners are used at all kinds of award shows and celebrity events, and they’re also a hit at trade shows and other special occasions. In short, a step-and-repeat banner is one of the most affordable tools you can use at a trade show to increase brand awareness.

    What Exactly Is A Step And Repeat Banner?

    Step-and-repeat banners are usually used as large backdrops at press conferences, red carpet events, and fashion shows, as they can enhance photography while promoting a range of brands. They usually have repeating patterns printed on them, and it’s common to see logos, insignias, marketing messages, etc. on these at all kinds of events.

    Why Are Step-And-Repeat Banners Great For Marketing Events?

    1. Increase Brand Awareness

    At a marketing event, a step-and-repeat banner can be used to catch the eyes of passersby, specifically those in your target audience. If many people engage with your banner at an event, then it’s done its part to increase brand awareness. Plus, anyone who snaps a photo in front of your banner and posts on social media will be spreading the word about your business, as your logo will be in the background.

    2. Affordability & Durability

    Step-and-repeat banners are portable and easy to set up, so you can bring them to a range of events and use them effectively every time. And once you get the hang of both assembly and disassembly, you’ll be able to set up your stands in mere minutes, possibly even seconds.

    3. Creating A VIP atmosphere:

    Step-and-repeat banners are great for companies that want to make their booth attendees feel like celebrities while they’re at the booth. To add to this theme, include a red carpet as well as other elements you’d see at VIP events.

    4. Awesome Photos

    High-quality materials are used to create step-and-repeat banners, so they’ll look great both in person and in photos. Images that include a high-quality step-and-repeat banner will come out clean, clear, and crisp, and these are exactly the kinds of photos you want booth attendees posting if your logo is present.

    5. Partnership Tie-In

    A step-and-repeat banner can display tons of logos because of its size. So if you want to promote current partnerships or sister companies at your trade show booth, use one of these banners.

    Ready To Buy Step-And-Repeat Banners?

    Honestly, purchasing the right step-and-repeat banner can be tough. After all, you need to get one that’s not only visually appealing but built to last as well. Visit Banner Stand Pros today. We’ll help you find a gorgeous banner that’ll be perfect for your marketing strategy. We sell indoor and outdoor banner stands, and they’re used at trade shows, malls, conferences—pretty much anywhere where marketing is done!

  • How To Get The Most Out Of Your Banners

    #1: Make Them Waterproof And UV-Resistant

    After spending hundreds of dollars on retractable banners, you need to ensure that they last long. The weather can wreak havoc on your banners, especially if you live in an extremely rainy or sunny area.

    To ensure that your banners last long, you need to make them waterproof and UV-resistant. This way, your banners last for years and you don’t have to spend a huge amount getting them replaced every few weeks.

    #2: Use Legible Fonts

    The primary mission for any banner—whether it’s a retractable banner or a step-and-repeat banner—is to catch the eyes of target audience members. The easiest way to achieve this goal is by using easy-to-read fonts.

    Yes, funky fonts like comic sans, chiller, or another budget-friendly script might seem like fun, but they’ll make your banners look unprofessional and juvenile. Serif fonts are a good choice, as they are easy to read and it’s likely audience members are already familiar with these fonts.

    #3: Use The Right Colors

    The colors you use on your banner say a lot about your business. They can also evoke different emotions from audience members. Several studies have found that color psychology plays a crucial role in influencing customers’ decisions.

    If you’re looking to build a modern image for your business, choose sleek colors like white, chrome, and beige. On the other hand, if you want to create an aura of luxury for your brand, include deep colors like purple, green, and black. Yellow will make customers feel satisfied, while red invokes passion. Just keep in mind that your banner should never b overcrowded with too many contrasting colors. Stick to just two or three brand colors.

    #4: Invest In Sturdy Frames

    Whether you’re attending a trade show or another kind of industry event, you need to find a suitable place to hang your banners. Tacking your banners on the booth walls with tape can make them look tacky and create an unprofessional image.

    Purchasing banners with sturdy frames is a good idea, as you can display them easily and they’ll look professional. Retractable banner stands, stand-up banners, and fabric banner stands are all great at grabbing the attention of audience members at an event.

    #5: Use The Right Banner Printing Technique

    Finally, ensure that you choose the right banner printing technique so your banners are bold and bright. Today, several banner designers use water based Latex or UV inks instead of traditional solvent inks, and these inks can produce bright, vivid colors and are also eco-friendly.

    Before you print a banner, check with your printer to see what type of ink they use. UV or Latex inks can reduce your carbon footprint while keeping the design high-quality.

    Build Brand Awareness With Vinyl Banners

    Using vinyl banners is an excellent way to market your business. And if you use the tips above, you can reduce how much you spend on banners without reducing the quality of these banners one bit. And ensure you get your retractable banners, stand-up banners, and step-and-repeat banners printed by a trusted banner printer.

    At Banner Stand Pros, we print customized banners to suit specific business requirements. Get in touch with our team to know how you can use banners effectively to promote your business and brand.

  • Beginner’s Guide To Step-And-Repeat Banners: What Are They & Benefits

    If you’re planning to purchase vinyl banners for your business, you’ve probably come across step-and-repeat banners. It’s also likely you’ve wondered how you could make use of these banners. Continue reading to know all about these versatile banners, as this information will help you purchase a banner that’s ideal for your business.

    What Is A Step-And-Repeat Banner?

    A step-and-repeat banner can be used as a background, one that’s ideal for photographs. If you’ve watched media coverage of red-carpet events before, you’ve probably noticed the backdrops that are printed with the logos and emblems of event sponsors. Celebrities will pose for photographs in front of these backdrops, and the company logos featured in the backdrop benefit from the publicity.

    These banners are called “step-and-repeat" because an individual will step in front of one, take photos, and then the next person will do the same thing. Another reason for the name is that the banner includes the logos of main sponsors numerous times.

    A step-and-repeat banner is an incredibly powerful marketing tool, one that’ll help you generate brand awareness on a large scale. When someone sees your logo or company symbol displayed on one of these banners, they’ll remember you and give you a shot one day.

    Benefits Of Using Step-And-Repeat Banners

    Here are a few reasons why you should include step-and-repeat banners at your next trade show:

    • A step-and-repeat banner can be the centerpiece of any event. And if you position the banner correctly, event attendees can have a great time interacting with your brand.
    • They are available in a wide variety of shapes, sizes, colors, and designs. There’s something for every marketing budget.
    • They are reusable, so you can use them at different events. Since they contain only your brand name and logo, they’ll never become irrelevant.
    • They are super easy to set up; you don’t need any special tools or equipment.
    • They can be stored conveniently. All you’ve got to do is dismantle the banner and roll it up. Then unroll it when you need it next.
    • They’ll help your brand make positive impressions.
    • People love to take photographs in front of step-and-repeat banners and share them online. If customers do this, they’ll be promoting your brand and helping you build a following on social media.

    Factors To Consider When Ordering Step-And-Repeat Banners

    • Size

    Step-and-repeat banners are available in a variety of sizes. The most popular sizes are 10’ x 8’ and 8’ x 8’. At Banner Stand Pros, we sell retractable banners along with step-and-repeat banners, and these banners can be anywhere from 4’ x 8’ to 20’ x 8’. We can even print a step-and-repeat banner that’s a specific size to fit your unique requirements.

    • Turnaround Time

    The next factor to consider is how long it’ll take the banner designer to ship your completed banner. At Banner Stand Pros, we do all the printing in-house, and it typically takes us one to two business days to ship our orders. Depending on where you live, you could receive your banner in as little as 5 days.

    • Material Type

    Generally, we use high-quality polyester vinyl when printing banners. This material is suitable for both indoor and outdoor uses, as it can withstand extreme weather conditions. If required, you can get the graphics printed on wrinkle-free fabric banner stands. Fabric banners are washable and scratch-resistant.

    At Banner Stand Pros, we want to help you find the perfect banner for your company. Check out our selection of step-and-repeat banners and place your order today!

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