Well-designed banner stands aren’t just a great addition to exhibitions and tradeshows, but they can also be displayed outside shops to make a great impression on potential customers. You could also use them near point-of-sale counters to announce promo offers or use it as a presentation tool at exhibitions to explain your product in detail. Here are a few tips to help you make your banner stand an effective sales tool:
- Appeal to the audience:
An effective banner stand focuses on getting three things right – color, image, and size. It is all about catering to the audience. For example, a banner about food should not only be visually pleasing, but it should appeal to you emotionally as well. And if you are planning to advertise products/services related to children, go for a banner with kid-friendly fonts and plenty of images. The colors should be soft and gentle on the eye.
- Use white space properly:
White is an effective color that symbolizes cleanliness and is used to give an organized and clean feel. In fact, advertisers have found that people react better to white space. But a lot of white space can be distracting and not bring out the content. Usually, designers use white for around 25% of the banner space and around the main message.
- Include a call to action:
Effective trade show banner stands always include a call to action. This could either be in the form of a QR code or a phone number. You could also use your USP as an effective call to action. For example, if you are the only (or a leading) supplier of a product, highlight it with attention-grabbing design or font.
- Keep the message at eye level:
People read from top to bottom; keeping the content at eye level ensures people pay attention to the banner as they walk past. They also read from left to right, so make sure you arrange content accordingly.
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