If you’re not used to shopping for banner stands or other trade show displays, there’s a good chance you’ll get overwhelmed with all the choices we have to offer. But picking the right banner stand style is just half the battle. You will also need an eye-catching banner design that is sure to attract potential visitors. Here are a few tips to help you:
Use Colors Cleverly:
Your choice of colors largely depends on where your banner will be positioned. It also depends on how you’re looking to place yourself against competitors. Choose colors that help you stand out from the crowd. Established brands use their brand colors so as to not affect the consumer’s perception of their product. But don’t let brand guidelines stifle your creativity. You could try using a different hue, or you could even change the saturation of one of the colors in the brand. These subtle changes help you set the tone of your narrative.
Banner Design Depends on the Message:
What kind of a banner are you looking for? Is it a call-to-action banner with a clear-cut message? Is it a simple banner that will be displayed outside a store? Is it for an important trade show? Are you planning a promotional event and looking to creating a banner wall by combining different banner stands?
If it’s a media event, use a step-and-repeat bannerto maximize brand awareness. To the uninitiated, step-and-repeat banners get their name because of a recurring logo or design pattern that forms the design of the banner.
When it comes to banner design, there has always been one golden rule: less is more. Do not try and cram your banner with content. Instead, pick the most important message and work on it. Position your logo on the top left corner of the banner for maximum brand recall. Go for classic fonts like Helvetica or Verdana for a professional look. Stay away from fancy fonts for they affect readability. The order of your message is important as well. You can highlight certain words using different font sizes, bolding, colors, etc.
If you’re not sure or don’t have the time, we can help you design your banner. Send us your logo and any concept or design idea that you may have; we’ll create the design for you!