Do you want to promote your business? Whether you choose retractable or portable banner stands, pop-up or trade show banner stands, you can be sure that promotional banners will help you enhance sales and attract customers to your store.
Using Banner Stands to Promote Your Business
Today’s businesses face various challenges when it comes to attracting new customers and advertising their products and services.
Promoting your brand is crucial since the way people experience it will reflect on your business. Luckily, modern technology offers more than one ways to help boost your business in the marketplace, ranging from old-school TV and press ads to building a presence on social media.
But what about those businesses that don’t have a big advertising budget or lack the experience to use social media for advertising?
That’s where banner stands can help. There are different types of banner stands to choose from, ranging from retractable banner stands to portable banner stands; but what they all have in common is affordability, ease of use, and longevity.
However, your banner’s design is also important when it comes to its effectiveness. That’s why we’ve compiled a list of tips that will help your business stand out.
How Banner Stands Can Help Your Business Stand Out
Banner stands have a great ability to fit in spaces of any size. Whether inside your store or at a trade show, banner stands are a great way to make use of promotional areas, no matter how small or big they might be.
However, when it comes to the size of the banner itself, the rule of thumb is – the bigger the better. For instance, if you want to make a statement at a trade show and stand shoulder to shoulder with the competition in your industry, large trade show banner stands are sure to make an impact. Sure, flyers, leaflets, brochures, and posters are OK, but nothing is more effective than a big, eye-catching display which attracts customers to your stand.
Still, the size will depend on the location where the banner will be placed. Make sure to avoid using very small banners in large areas because people won’t notice them. On the other hand, placing a big banner stand in a small area can look out of place and cause a distraction.
The best part is that trade show banner stands can be used time and time again, both on the road and in-store.
Add Details to Send Your Message
Another upside of banner stands is that they provide quite a lot of space to send the message you want. Bear in mind that, unlike billboards or posters, these marketing tools are designed for people to read them from up close, so think in that direction.
The main purpose of banner stands is to attract the attention of potential customers and offer enough information about your business. So don’t be shy with adding details that will get your message across.
However, be careful not to overwhelm potential customers with long texts. People don’t have time to read long messages and if they see too much writing on your banner, they’ll probably just pass you by without stopping.
Try to ‘pack’ the message in short and concise phrases or sentences that are easy to read and understand. Give your audience just enough to make them come back for more.
Pay Attention to Appearance
Besides using the large area offered by banner stands to sell your message, you should also use it to promote your image and quality of service. Here is what you should pay attention to when it comes to appearance:
Make sure your banner stand’s print quality is good. This way, you’re portraying an image of quality that customers will associate with your brand in the future.
If your banner stand looks cheap, it will most likely do more harm than good for your brand, especially in cases when it’s placed next to your competitors, for instance at trade shows.
When designing your banner stand, make sure to use the right colors. The color combinations you choose will definitely influence the effectiveness of the banner.
Over the years, numerous studies have shown that colors play an important role when people make a decision to buy something or place their trust in a certain brand. Specific colors are known to trigger certain emotions in people.
For instance, pink is great if you want to attract young female customers, whereas green is associated with health, wealth, and the environment. Whichever color you decide to go with, be careful not to overdo it; for best results combine it with complementary colors.
If you want people to remember your brand, add an image on your banner. Studies have found that visual content is far more attractive for people than words. That’s why putting one or more images will make your banner even more effective.
When choosing the image, do so by always keeping your brand in mind. Don’t go for an image just because you personally find it pretty or funny.
The image needs to resonate with your audience. It should reflect your brand and be relevant to the message you’re trying to send. If you’re unsure, test a few options with your friends or colleagues to see if you’re on the right track.
Finally, where you place your banner stand also plays a vital role. Try to find a location that is visible to as many people as possible.
For instance, if you’re placing the banner in your shop, place it close to the entrance where your customers can see it immediately when they enter. In addition, consider using pop-up banner stands that create a great visual impact in-store.
Another option is to place the banner stand in front of the shop or around it, whether on a door, wall, or fence. This way you can be sure that potential customers passing by won’t miss what your offering.
If you’re at a trade show, avoid placing your banner stand behind a table. Instead, place it on the side of the table, where all information can be clearly seen.
If you want to find out more on how banner stands can help your business stand out, contact our team today. We’ll recommend the best solution for your brand from our assortment of retractable and portable banner stands, banner walls, canopy tents, etc.
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