Did you know that a whopping 92% of trade show attendees visit trade shows to discover new products and services? Also, around 82% of trade show visitors wield the power to make purchasing decisions for their business.
Demonstrating your products and/or services at trade shows, fairs, conferences, and other industry events is an excellent way to capture the attention of potential clients, gain new customers, and increase revenue.
With that said, making your products stand out among the hundreds of other products is no easy feat. You need engaging
banner stands, captivating graphics, and a stellar booth design to make your booth stand out from the dozens of similar brands, all of which will be trying to win the attention of trade show attendees. This is where product demonstrations come in.
A good product demo will grab the attention of your target audience. It’ll build product awareness too, and get booth visitors excited about what you offer. If your product demonstration is engaging and attractive, you significantly boost your chances of converting prospects into leads; and leads eventually turn into paying customers. On the other hand, if your product demonstration is lackluster, it can leave a bad taste in potential customers’ mouths, and it’s likely you won’t get business from these individuals.
Luckily for you, we’ve put together a list of tactics you can use to create compelling and engaging product demonstrations at your next event. Read on!
1. Entice Trade Show Attendees With Engaging Entertainment
In a venue that has hundreds and hundreds of booths, you've got just a few seconds to entice trade show attendees. You've got to think outside the box if you really want to hook booth visitors in. For example, you can set up a small concert so there’s live music at the front of your booth. Live music will help with creating a fun environment and get people to relax at your booth. Once your audience has warmed up to the music, you can get your sales representatives to start their pitches and product demonstrations.
2. Sell an Experience
Let’s explain this with an example. Charity Water, a company that creates clean water sources for remote villages, set up a trade show experience that greatly impacted their target audience. The company had set up a booth where they encouraged event attendees to carry two huge 40-pound jugs of water across a platform of 50 yards, something that women and children in African villages do every day. The experiment aimed to help attendees realize how challenging it was for people in rural areas to access water, thereby getting them to donate to their cause, which was the objective of Charity Water.
Similarly, if your booth can provide an experience to your audience, this can get booth attendees more excited for what you have to offer.
3. Use the KISS Technique
Just like a good kiss, your product demo should be short and sweet, leaving your audience wanting more of the action. Remember, the main focus of the demo is to pique the customer's interest and not bore them with long-winded talks. So, focus on the highlights of your product. If the customer is interested, you can explain product features using graphics and
retractable banner stands. You can also offer a brochure and conclude by setting up a face-to-face follow-up meeting.
Wrapping Up
A product demo is a fantastic way to get your products before your target audience. Use these three techniques to create an engaging product demo, one that’ll generate high-quality leads that your sales team can then work on converting.
