Banner stands are efficient marketing tools to display your brand message at trade shows, events, festivals, conferences, and other special occasions. There are different types of banners, including fabric banners, portable banners, step-up banners, stand-up banners, and retractable banners. Are you planning to use banner stands to showcase your brand at public events? The following guide will help you understand the uses of different banner stands and choose the best one for your requirements.
Retractable Banner Stands
Retractable banners use a mechanism that lets you retract the banner to the base when not in use. This banner occupies less space when stored, and it can be easily transported to distant locations. People in the trade show business find these highly useful to attract visitors to their exhibition.
Tension Fabric Banner Stands
This type of stand uses a fabric banner stretched over a rigid frame like aluminum tubes. You can fit the fabric in different frames and sizes, depending on your design and requirements. Polyester is a popular material for these types of banner stands. The synthetic material holds the color on the banner well, and it’s reliable for bright outdoor conditions and rainy weather. It’s also easy to set up tension fabric banner stands.
Table-top banners are excellent solutions if you need to manage the space efficiently. They occupy less space but help you showcase your brand effectively. You can advertise your products along with contact information on these banners. Also, these banners are cost-effective when compared to other banner stands.
Designing the Banner
If you want to banner stand to be unique and eye-catching, you need to design it well. Place your brand logo at the top of the banner so that it’s easily noticeable. The contact information should be on the top right or left corner for people to notice it quickly. Use high-quality images and appropriate colors that align with your brand image. Make sure the design fits well in the banner stand with proper spacing and crisp content.
Choosing the Right Size
It’s essential to estimate the size of the banner by carefully analyzing your objective and booth measurements. If you want a background wall covered with a banner, you need bigger banner stands. However, if you don’t have as much room for banners, choose lightweight and narrow options.