Shopping & Leisure Centre Sketch:Concept

The season for outdoor festivals is approaching. It’s time to think about how to maximize a great opportunity to draw attention to your business. Summer weather ushers in more pedestrian traffic and gives marketers a prime opportunity to meet their market up close and personal through street fair events.

You’ll also catch potential prospects in a celebratory mood. That’s when those wallets open more freely.

Check out these three easy-to-do marketing boosters to put on your must-do event list:

  1. A colorful banner to adorn your booth is a must. Full-color printing pops! Just make sure you use large type to promote your branding. It’s hard to visualize what a 96-point typeface will look like from 50 feet away, so get some expert advice on how to design your vinyl banner.
  2. Ensure you’re well stocked with colorful, eye-catching brochures and other marketing collateral. Consider a one-panel-wide insert that can be placed inside your brochure. That way you can preserve your existing stock of brochures to use next year, but also be able to offer an event-related special offer. Customers appreciate a discount and that goodwill can bring them back for those big-ticket items.
  3. Give away cold soft drinks. This strategy will not only draw customers, but may garner you some networking opportunities with non-competing merchants. Sometimes this can lead to a long-term cooperative marketing initiative that could grow to include other local merchants. Who knows? Your friendly approach could open all kinds of doors to building your presence in your community!