Successful trade show depends on creative displays

Eye-catching should be the watchword in trade-show marketing events. The really cool aspect to trade shows is the opportunity to showcase product demonstrations on the spot! However, if you sell large, bulky equipment it’s a serious chunk of change to ship those items to the trade-show event.

Have you considered virtual displays set up in your booth space that visually bring all those nifty product features into 3D without the need to ship that refrigerator from Kansas to Utah?

A recent case study published in Exhibitor Magazine touched on the struggle exhibitors often have wrestling with shipping logistics – heavy equipment can weigh a half-ton or more.

A growing number of exhibitors are eyeing the integration of three-dimensional rendering and snazzy digital presentations that illustrate the features of a particular product. But watching a product demonstration is never the same as engaging in real life conversations with potential clients. That’s why banner stands will continue to be a staple in trade-show marketing.

Instead, imagine the benefits of combining traditional trade-show marketing — banner stands, and other trade-show hardware — with entertaining, informative video displays spiced with the latest video tech.

Every trade show event comes down to one-on-one conversations and that will always be the case. All that trade-show glitter is the lure, but forging relationships through congenial conversations should still remain the main focus. People do business with people, not product displays, no matter how many over-the-top graphics they employ.

Keep the eye-catching tech, but also make sure your exhibit includes some old-fashioned, overstuffed chairs. That may be where the most important action actually happens at your next trade-show event.