Roll-up banners, pull-up banners, retractable banners—they’re all the same thing. What makes them so effective? Their designs, of course. But how do you come up with a retractable banner design that really makes an impact? Well, elements like colors, text, and images are all important.
In this blog, we’ll share some valuable tips you can use to create outstanding designs for retractable banners.
1. Quality Images
The images on your retractable banner should be high quality, whether it’s a product image or something else. Think of these images as the standout feature.
Remember, a roll-up banner is quite large, so take advantage of its size! Also, use the CMYK color format (Cyan, Magenta, Yellow, and Key/Black) to get the best printing results.
High-quality images will make your banner look more professional and attract more eyes, while poor-quality images will have the opposite effect. Avoid using images from search engines like Google or eBay, as they often become pixelated and blurry when printed.
2. Brand Message Placement
Carefully consider the position of your brand’s message. It’s best to place your logo and main message at the top; this way it’s visible, even from afar. Basically, people should be able to see it clearly when they walk by.
If your banner is displayed at an exhibition, it might be partially obscured by a table that’s in front of it, so avoid putting important information at the bottom. Bottom line: you want it to be easy for viewers to read your content from top to bottom, left to right.
3. Banner Size
Retractable banner stands are popular because they have an effective retraction mechanism. Common sizes are 24”x 81” and 33”x 81” (or 850mm x 2000mm). These banners are great for promoting business events and they’re easy to transport.
4. Contact Details
Don’t forget the core purpose of your banner: they should help you generate leads and sales. Therefore, include all necessary contact details, such as your phone number, website link, and office address.
5. Effective Use of Colors
Color choice is crucial when it comes to banner designs. The colors should align with your brand’s logo and design. For example, avoid using yellow and white together, as it can be hard to read from a distance.
Be bold and use bright, contrasting colors to stand out at trade shows. Also, corporate colors should be used to maintain a cohesive look. Ensure the background colors complement the text and images.
Final Word
Retractable Banners are a must-have advertising tool, especially if you participate in trade shows routinely. To grab the attention of trade show attendees, you need to use the tips discussed above.
And if you're hunting for the best retractable banners, you’ve got to check out Banner Stand Pros. We’ve got outdoor stands that can handle wind and all kinds of weather, and our models are the perfect banner stands for trade shows, expos, and press conferences.
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