In the digital age, companies are always looking for innovative ways to connect and engage with customers. Many have turned to QR codes because they’re versatile and effective, especially when used on banners, signs, and displays.
If you’ve been thinking about incorporating QR codes, you’ve come to the right place. In this blog post, we discuss everything you should know before you start putting QR codes on your banners and displays!
Why Use QR Codes On Banners?
Linking Traditional And Digital Marketing
Back in the day, print media was the norm. If you went to a trade show booth, you’d get a brochure and other printed materials, and these items would tell you about the product, service, or brand being pitched.
But now, digital tools have taken center stage. Promoters use big screens, tablets, and other tech to convey important information.
But print media is far from irrelevant, especially if the materials contain QR codes. A potential customer can scan the code with their phone to learn more about the product or service being pitched.
The same can be said for stand-up banners that have QR codes. So if you want your brand’s message to reach a lot of people, but QR codes on your printed materials.
"Scan And Shop" Activation
Consider a customer who sees your banner in a store. They can scan the QR code immediately to get a discount or deal. These are especially useful during the holiday season.
Alternatively, customers can be directed to your app or site for more information; they won’t need to seek help from an in-store sales rep. Just make sure the call-to-action is clear. The time-tested "Scan to Save” CTA usually doesn’t miss.
Increase Brand Awareness
Banners make your brand’s identity available for all to see, and adding a QR code enhances any banner. Specifically, a QR code that links to your social media channels or website will greatly boost brand awareness.
You see, once a customer interacts with your social media handles, there’s a good chance others will see and be encouraged to check your brand out. Basically, a banner that has a QR code is a modern billboard—but better because it’s interactive!
Simple Engagement Measuring
If you put QR codes on your banners, you’ll get a lot of useful data, and this data will tell you how effective the banners are. You’ll know where scans are happening, what kinds of devices are scanning, when scans are taking place, and other valuable information.
Tracking QR code engagement will help you define your target audience, and the information you get can be used to strengthen your marketing campaigns. Best of all, you’ll get real-time feedback at events, so you can make adjustments immediately.
Static Vs. Dynamic QR Codes
There are two types of QR codes: static and dynamic QR codes:
The static QR code has one purpose. For example, it may bring you to a page full of product details—but that’s it. So if you want to convey information that won’t need updating in the future, you can use a static QR code.
Dynamic QR codes, which link to a short URL, are editable. They are ideal when you want to track engagement, as they can effectively tally how many people have scanned the code.
How To Add A QR Code To Your Banner
Adding a QR code to your banner is simple:
- Find a good QR code generator
- Decide if you want it to link to a URL or coupon
- Enter the link or coupon info
- Include "Scan Me" in the design
Update Your Banners With QR codes
When used correctly, QR codes can help customers and potential customers interact with your brand. Specifically, they can direct traffic to your website, bring people to your social media pages, share coupons, and convey important information.
Best of all, QR code engagement is easy to track, so you’ll get valuable insights that can be used to strengthen your marketing initiatives.
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