Tag Archives: retractable banner

  • 5 Key Design Tips For Creating The Perfect Retractable Banner

    Roll-up banners, pull-up banners, retractable banners—they’re all the same thing. What makes them so effective? Their designs, of course. But how do you come up with a retractable banner design that really makes an impact? Well, elements like colors, text, and images are all important.

    In this blog, we’ll share some valuable tips you can use to create outstanding designs for retractable banners.

    1. Quality Images

    The images on your retractable banner should be high quality, whether it’s a product image or something else. Think of these images as the standout feature.

    Remember, a roll-up banner is quite large, so take advantage of its size! Also, use the CMYK color format (Cyan, Magenta, Yellow, and Key/Black) to get the best printing results.

    High-quality images will make your banner look more professional and attract more eyes, while poor-quality images will have the opposite effect. Avoid using images from search engines like Google or eBay, as they often become pixelated and blurry when printed.

    2. Brand Message Placement

    Carefully consider the position of your brand’s message. It’s best to place your logo and main message at the top; this way it’s visible, even from afar. Basically, people should be able to see it clearly when they walk by.

    If your banner is displayed at an exhibition, it might be partially obscured by a table that’s in front of it, so avoid putting important information at the bottom. Bottom line: you want it to be easy for viewers to read your content from top to bottom, left to right.

    3. Banner Size

    Retractable banner stands are popular because they have an effective retraction mechanism. Common sizes are 24”x 81” and 33”x 81” (or 850mm x 2000mm). These banners are great for promoting business events and they’re easy to transport.

    4. Contact Details

    Don’t forget the core purpose of your banner: they should help you generate leads and sales. Therefore, include all necessary contact details, such as your phone number, website link, and office address.

    5. Effective Use of Colors

    Color choice is crucial when it comes to banner designs. The colors should align with your brand’s logo and design. For example, avoid using yellow and white together, as it can be hard to read from a distance.

    Be bold and use bright, contrasting colors to stand out at trade shows. Also, corporate colors should be used to maintain a cohesive look. Ensure the background colors complement the text and images.

    Final Word

    Retractable Banners are a must-have advertising tool, especially if you participate in trade shows routinely. To grab the attention of trade show attendees, you need to use the tips discussed above.

    And if you're hunting for the best retractable banners, you’ve got to check out Banner Stand Pros. We’ve got outdoor stands that can handle wind and all kinds of weather, and our models are the perfect banner stands for trade shows, expos, and press conferences.

  • How Can Retractable Banners at Trade Shows Boost Your Business Promotions?

    Trade shows are hopping with companies all trying to grab attention and make connections with new clients. In such a lively scene, you need top-notch marketing tools that grab attention and convey your message clearly and professionally. One tool that’s become a favorite among exhibitors is the retractable banner. This blog post will explain why promoting your brand at trade exhibitions with retractable banner stands is revolutionary.

     

    What Is a Retractable Banner?

    A retractable banner display, also called a roll-up or pull-up banner, is a portable setup with a printed graphic panel. This panel is incredibly lightweight and portable, folding back into a stable foundation. Remove the banner from the base and secure it with a support pole when you’re ready. Retractable banners are a popular choice for companies looking to create a large impact because of their ease of use, stylish appearance, and adaptability.

     

    Why Retractable Banners Should Be Your Top Choice in Trade Shows

     

    1. Polished Look

    Custom retractable banners are ideal for maintaining a professional appearance. Your trade fair booth will be polished and professional with these banners. Their slick layout and superior visuals provide a powerful visual impression that draws people in and enhances the perception of your company. A well-crafted retractable banner effectively conveys your message to prospective customers and business partners and makes a lasting impact.

     

    2. Versatility

    Because of its extreme adaptability, retractable banners can be utilized in various contexts outside trade exhibitions, such as conferences, storefront displays, and business events. Their versatility renders them a wise and economical option for your advertising requirements. Furthermore, you can frequently change the visuals to update your message or design without purchasing a new one.

     

    3. Easy to Move and Use

    The ease of mobility of retractable banners is one of their main advantages. Thanks to the retractable mechanism, the banner is lightweight and small when you roll it up into its base. This mechanism simplifies transporting your display supplies to and from trade exhibits. You can save time quickly and easily putting up and taking down the banner. Additionally, a carrying case is included with every custom retractable banner order from us, simplifying transportation between events.

     

    4. Space Savers

    Retractable banners are ideal for increasing your display area without taking up too much space in a trade show booth, which is often small. With its vertical arrangement, you can effectively communicate your message without overcrowding your booth. This effective use of space makes the area friendly and well-organized for guests.

     

    5. Built to Last

    Retractable banners are composed of premium vinyl, and vinyl is the preferred material for retractable banner displays because of its excellent handling of full-color graphics, waterproof feature, resistance to UV rays, and anti-glare properties. These banners are made to withstand a lot of tear and wear and still look fantastic show after show.

     

    Do You Want to Step Up Your Game at Events?

    At Banner Stand Pros, we’re all about making high-quality, eye-catching trade show banner stands that fit your needs. Our expert team can help with everything from design to delivery. Head over to our website to start designing your retractable banner stands now. Let us help you shine and crush your goals at your next event!

  • 4 Essential Banner Stands for Job Fairs | Banner Stand Pros

    Is your company planning to participate in a job fair soon? If so, you must be ready to face a highly competitive environment where every employer is trying to attract the most talented individuals. So, how can you stand out and make a lasting impression? One of the most effective ways is to present strategically designed banner stands that not only enhance the aesthetics of your booth but also convey essential information about your company and job opportunities. To help you out, we’ve rounded up four types of banners that are indispensable for a job fair.

    Job Openings Banner

    Job seekers attend job fairs primarily to explore job opportunities, so have a clear and concise banner highlighting the positions you’re hiring for. List the available job titles and key qualifications or requirements, such as education level, experience, and skills, on a retractable banner. Also, include eye-catching graphics to draw attention to specific job categories or roles. This information makes it easier for job seekers to identify relevant positions and encourages them to inquire further or submit their resumes at your booth.

    Company Overview Banner

    Start by introducing your company to job fair attendees with a compelling company overview banner. This banner should feature your company logo prominently and provide a brief overview of your organization’s mission, values, and culture. Use engaging visuals and concise messages to highlight what sets your company apart from competitors and why job seekers should be excited about the opportunity to work for you.

    Benefits and Perks Banner

    Highlight the attractive benefits and perks your company offers to employees with a dedicated benefits and perks banner. Whether it’s competitive salaries, health insurance, flexible work arrangements, or professional development opportunities, emphasize the value proposition of working for your company in a portable banner stand. Use bullet points or images to convey significant benefits. Bring in employee photos to make the banner visually appealing and relatable.

    Contact Information Banner

    Make it easy for job fair attendees to connect with your company by prominently displaying contact information on a dedicated stand-up banner. Include essential details such as your company’s website, social media handles, email address, and phone number. Encourage job seekers to contact you for more information, schedule interviews, or follow up after the job fair. Add a QR code that links to your company’s careers page or online application portal for added convenience.

    Including these banner stands in your job fair booth can enhance your visibility, drive engagement, attract qualified candidates, make a memorable impression on attendees, and help you stand out.

  • How to Incorporate Banner Stands for Wedding Events

    A wedding is a celebration of love and a day that calls for the best of everything, including event decor. Banner stands can do wonders when it comes to adding that touch of elegance and style to your wedding venue! These versatile tools are not just limited to marketing purposes. They can be creatively incorporated into your wedding decor to add a dash of sophistication that will mesmerize your guests. Whether you’re an event management company or a couple planning your big day, this blog will show you how to harness the magic of banner stands and transform your wedding venue into a fairy-tale setting.

    Welcome Guests in Style

    Use banner stands to create a warm and inviting entrance for your guests. Personalize an outdoor banner stand by featuring the couple’s name, the wedding date, or a meaningful quote about love, and place them strategically to greet guests as they arrive. Choose elegant designs and colors that align with the wedding theme to evoke a sense of anticipation and celebration.

    Ceremony Backdrop

    Make your vows even more memorable by designing a stunning ceremony backdrop using step and repeat banners. You can feature floral designs, the couple’s monogram, or a custom illustration that reflects your love story. This personalized backdrop not only enhances the aesthetic appeal of the ceremony but also provides a beautiful backdrop for photographs, and it can also transform the space into a romantic haven.

    Highlight Special Moments

    Celebrate key moments of your love story by using a pull-up banner stand to showcase a timeline of your relationship. From the first date to the proposal, visually narrate your journey as a couple. Place these banners around the venue to let guests experience a walk down memory lane and share in the love that has brought you to this joyous occasion.

    Reception Area Décor

    Place a retractable banner behind the sweetheart table or the cake-cutting area to create a focal point. Ensure the banner reflects the wedding color scheme, floral arrangements, or any thematic elements related to the couple’s story. These decorations will add a sense of grandeur to the reception space.

    Highlight the Sweet Spot

    The dessert table is a sweet spot at any wedding, and banner stands can be used to draw attention to this delectable display. Use a table top retractable banner with phrases like “Love is Sweet” or the couple’s favorite dessert-related quotes.

    Banner stands can be invaluable assets when it comes to enhancing the aesthetics of your wedding. By infusing creativity and personalization into the design of banner stands, you can elevate the wedding celebration by leaving an indelible mark on the hearts of everyone. If you are looking for the best banner stands to adorn a wedding ceremony, contact Banner Stand Pros. We have all types of banners and accessories to make any event memorable.

  • How Can Christmas Sale Banner Stands Boost Holiday Sales?

    Many retail shops are gearing up for festive promotions to boost sales this holiday season. Do you think decking your shop’s interior is enough to capture the attention of the shoppers? To make your retail shop stand out amidst the bustling holiday crowd, you need an effective item that can attract customers and create a festive atmosphere. And what better way to achieve this than by using a visually stunning Christmas sale banner stand? Don't miss this excellent opportunity to boost your sales. Let’s delve deeper into how Christmas sale banners can drive people to your store and increase holiday sale profit.

    Festive Design With a Focus on Key Messages

    Design your Christmas banner stands by choosing a color palette that represents the festive spirit by incorporating traditional reds, greens, and golds. Integrate imagery such as snowflakes, gift boxes, Christmas bells, and Santa hats to create an immediate connection with the Christmas theme. Highlight special offers, discounts, or exclusive deals like buy-one-get-one-free deals or limited-time offers as the focal point of your banner stand with bold typography. Encourage shoppers to take advantage of seasonal deals with phrases like "Offer Valid Only Today" or "Limited Stock.".

    Engaging Visuals

    Invest in professional graphics that advertises your services and products in the context of the Christmas season. Consider featuring happy customers enjoying your products on a retractable banner to creatively display your merchandise in a festive setting. Visuals that evoke positive emotions are more likely to capture attention and drive interest.

    Themed Countdowns and Daily Deals

    Build anticipation and keep customers coming back for more by incorporating themed countdowns on your Christmas sale banner stands. Feature a "10 Days of Christmas" countdown or a "Countdown to Christmas Eve" with daily deals and special offers. This type of promotion encourages repeat visits to your retail shop throughout the holiday season. Update your banner stand regularly to unveil new deals for your customers.

    Eye-Catching Lighting Effect

    If feasible, use lighting effects in your banner stands by consciously placing spotlights or LED lights. Illuminating your Christmas sale banner adds a touch of sophistication and ensures visibility even in dimly lit areas. Additionally, lighting effects create a festive and inviting atmosphere by bringing in increased foot traffic.

    Final Thoughts

    No matter what banner stand you choose, or how attractive and convincing your banner is, if it is placed in the wrong place, it is not going to grab the attention of shoppers. So, it is important to place them in strategic locations like entrances, popular aisles, or near checkout counters. Position them at eye level to maximize visibility and ensure that customers can easily see and engage with the promotional content. If you are looking for high-quality banner stands and graphic replacements, Banner Stand Pros is the best choice. Contact us, and we'll help you choose the right banner for your Christmas sale promotion.

  • Tips to Design an Eye-Catching Retractable Banner

    Retractable banner stands are excellent for displaying banners at trade shows, conference halls, and business places. The term retractable refers to the mechanism used in this stand, which allows the banner graphic to be pulled back into a base, also known as housing. These banners are an effective way to visually communicate and promote products, presentations, businesses, or events. Follow these tips to create an enticing retractable banner to captivate your audience.

    1. Choose the Right Banner Material for Retractable Banner Stands

    When selecting retractable banner stands, it is recommended to use vinyl banner material over a fabric banner. The edges of the fabric banner graphics can fray when retracting. To prevent this, a durable, smooth, and curl-free material is preferred. Vinyl is a great choice because it’s supple, tear-resistant, and long-lasting.

    2. Decide the Number of Sides and the Size of Your Banner

    Retractable banners with vivid and attention-grabbing graphics can attract more people to your business or event. These banners are highly customizable and can be tailored to suit your requirements. When designing a retractable banner, you should consider whether you want it to be single or double-sided and determine the appropriate height and width that will fit your needs.

    3. Choose the Right Software

    Choosing the right software to create a visually stunning and high-quality poster or banner is crucial. Adobe Photoshop, Sketch, and Adobe Illustrator are great options that can make your design look polished and professional.

    4. Make Your Banner Simple Yet Striking

    For the best result, opt for a straightforward design that uses only a few primary colors, a legible font, and minimal graphics. Use fonts, textures, graphics, and colors that grab the audience’s attention rather than overwhelming them with bright colors and a cluttered design. Avoid overcrowding your banner with excessive text and images.

    5. Highlight the Logo

    When creating a retractable banner, it’s important to highlight your tagline or logo as the first thing potential customers see. Place your logo in a prominent location at eye level in the top section of your design. Additionally, include the logos of your most used social media accounts and your account name to help customers find your online presence.

    6. Choose Your Words Wisely

    When creating banners, it’s crucial to select your phrases and words thoughtfully rather than relying on lengthy text. Using fewer words helps your message to be more comprehensible to potential viewers. Shorter phrases tend to be better retained in people’s minds than longer ones.

    If you’re feeling uncertain about your design skills, contact Banner Stand Pros. We provide an extensive array of customizable options tailored to meet your specific requirements to ensure your brand is represented accurately. Our expert designers and printers use the latest technology and materials to create eye-catching and long-lasting banner stands for trade shows that will assist you in making a significant impact at any event.

  • What Is a Retractable Banner? How Does It Work?

    Retractable banner stands are an excellent way to market your products and services in malls, trade fairs, and conferences. They are versatile, attractive, and budget-friendly, making them a perfect addition to your marketing plan. This guide looks at retractable banners, how they work, and why they are so popular.

    What Are Retractable Banners?

    As the name implies, a retractable banner can be retracted into a stand or base, making them portable and easy to use. Think of it as a projector screen. You can roll up the banner when you need it and roll it down when not in use. They are convenient to store when not in use.

    How Do They Work?

    Retractable banners are named for their operation mechanism. A mechanical spring, called a tensioner, pulls the graphic around a roller before retracting it into the base. The spring expands as the banner is rolled open until it reaches the maximum point. The reverse process happens when the banner is retracted into the base.

    What Are the Parts of Retractable Banners?

    A retractable banner has four key components. They are:

    • Base: It’s the hardware component that sits on the floor.
    • Top bar: It holds the top part of the graphic banner in place.
    • Support pole: This is a tubular structure that connects to both the base and the top bar. It holds the graphic banner upright.
    • Graphics banner: The vinyl poster holds the message, your brand logo, and other images.

    Top Advantages of Using Retractable Banners

    • Durable: Retractable banners are sturdy and can last for years, provided you use them correctly. We highly recommend that you store these banners flat when not in use.
    • Cost-effective: Retractable banners are among the least expensive trade show displays. They are an excellent choice for indoor signs and floor displays.
    • Portability: Since the graphic is rolled into the base, these banners are easy to carry around. They can be easily stowed in the trunk of your car. Plus, they are more lightweight than other options.
    • Captivating: Retractable banners are available in a variety of colors, designs, and sizes, making them an excellent choice to get the attention of your target audience.
    • Easy to Setup: It takes just a couple of minutes to unroll the banner and set it up. The same goes for clearing up as well. All you have to do is remove the graphic from the top pole, and it retracts automatically into the base.
    • Versatile: Another massive advantage of retractable banners is replacing the graphics and reusing the stands for many events.

    When investing in retractable banners, look for high-quality stands so that you can reuse them again and again. If you think a retractable banner is a good choice for your business, give Banner Stand Pros a call at 877-389-8645 for a free quote.

  • 10 Best Tips for Designing Your Retractable Banner

    Designing a high-quality banner may initially seem like a simple task, but there are a few components that go into creating an advertisement that not only attracts attention but meets the need it was intended to satisfy.

    Anyone can create a banner for their business, but a clunky, low-quality advertisement is not going to achieve the same degree of success as a neat, professional banner.

    When organizing your retractable banner design ideas, take a look at the following tips to ensure that you’re on the right track. Coming up with an exceptional, carefully designed banner can be challenging and somewhat time-consuming when it comes to getting everything right, but the effort is well worth it.

    Follow the tips below for the best retractable banner designs to use in order to draw as many new and established customers as possible to your business.

    #1- Consider the spacing in your text.

    When you design a roll-up banner, you’re going to need to ensure that the wording in your message is evenly spaced for easy readability. Take time to plan your retractable banner design ideas effectively. This way, you’re sure to have a banner that looks great, even from a distance.

    #2- Use the right color themes.

    Some of the best retractable banner designs make excellent use of color. When you’re planning your banner’s design, choose colors that mesh well together and fit with your brand’s image. For example, if your business is in the tech industry, you might want to make use of colder colors rather than bright oranges and yellows.

    #3- Make sure that you’re using crisp images.

    The images you choose for your roll-up banner designs might look good on your demo screen, but it’s important to use high-quality images and double-check your banner previews to make sure that your photos remain clear and crisp. Resizing images can lead to a reduction in quality, making them appear pixelated or blurry, so it’s in your best interest to keep checking your design as you progress.

    #4- Keep your logo at the top of the banner.

    People tend to read banners in a top-to-bottom, left-to-right format. When you’re coming up with retractable banner design ideas, keep this in mind and position your brand’s logo at the top of the banner. This way, it will be the first thing that people see, even if they only look at your banner for a second or two.

    #5- Choose a font that’s easy to read.

    Even if you’re using a relatively large banner size, it’s a good idea to work with fonts that are easy to read from a distance. Most retractable banner design templates employ the use of clean, blocky fonts so that they’re easy to read when an individual is passing by. Most people who are going to see your banner won’t be able to stop and squint at your message in order to read it, so it’s best to make your message as simple to read as possible.

    #6- Format your banner properly.

    In addition to making sure that your banner is written in legible text that’s evenly spaced, you’ll want to ensure that your banner is correctly formatted. When coming up with retractable banner design ideas, it’s important to remember not to crowd your content. Format your banner in a way that allows the individual components to flow naturally.

    For example, if you’re using background images, make sure that the color of your banner text contrasts well against colors within the background image.

    If you’re using several lines of text, make sure that you have the information listed in a way that reads naturally.

    #7- Don’t forget your call to action.

    The purpose of using a banner is to attract attention to your brand, so in addition to displaying your logo or announcing an event, it’s good to include a call to action so that people feel invited to explore your brand. If you’re promoting a sale or letting people know that your brand is hosting an event, the best retractable banner designs you can come up with should include an invitation for your target audience to get involved.

    #8- Experiment before you commit.

    When you’re planning your retractable banner stand design, take your time and try a few different formats before choosing to purchase your banner. Experiment with a variety of retractable banner design templates to determine which look best fits what you’re hoping to create.

    Banners need to be designed with care, so this process should not be a quick, easy, 5-minute design before you’re ready to commit to it. The quality of your banner is dependent upon the amount of effort you put into the creation.

    #9- Choose the right banner size.

    Think about where you plan to display your advertisement, and choose a retractable banner design size that will allow your information to be easy to see from a distance.

    Choose a banner size that clearly displays your text and images, but also makes use of space. If you originally designed a large banner, a simple downsize to a medium banner might not be applicable. To ensure you’re not crowding your content into a smaller size than you need, design your banner information based on the size you plan to use. If you need more than one banner size, create more than one banner design.

    #10- Ensure that your final product represents your brand.

    Creating a banner should be an extension of your brand’s advertising ventures, and as such, it’s important to design banners that fit your brand’s theme.

    For example, if you frequently utilize certain colors or patterns in your other advertising projects, it’s a good idea to use similar designs for your retractable banners.

    By choosing retractable banner designs that are similar to your other advertisements, you’re making it easier for the public to notice right away that the banner they’re looking at comes from a brand that’s familiar to them.

    Choose a final product that represents the quality, style, and purpose of your brand.

     

    Designing a retractable banner should come with the same care and attention that designing any other form of advertisement demands. When you’re creating a banner for your brand, you’re presenting an extension of your company to the public. Whether it’s consciously or subconsciously, people form impressions about businesses based on the advertisements they see in their day-to-day lives.

    A sleek, professional banner is likely going to gain a more favorable impression from passersby than a sloppy, crowded, illegible sign, so it’s important to keep your brand’s dedication to quality in mind when you’re creating retractable banners to promote your business.

    Many companies that create retractable signs offer templates to make the design process easier, but in addition to utilizing helpful template options, it’s also crucial to work with a banner design company that strives to create high-quality advertisements. Research your options and work with a company that has earned itself a positive reputation among satisfied business owners.

  • Tips for Designing an Eye-Catching Trade Show Booth

    Exhibiting at trade shows is one of the best ways you can market your products and services to a large group of people. If you plan to showcase your products and services at an upcoming trade show, make sure you invest time and effort in your booth’s design; after all, your booth’s design is the first thing potential customers will see. Make great first impressions by creating an eye-catching, inviting trade show booth. And if you want to know how you can make your trade show booth the best on the floor, consider the tips below:

    Use Attractive Visuals to Convey Your Brand’s Message

    Use banner stands, digital signage, pop-up displays, table covers, iPad stands, hanging banners, or retractable banners to display information about your products and services. Use high-quality prints when displaying texts, logos, and images. You can also use portable, customizable displays to accommodate your booth space. Make sure you use premium materials when constructing your display. Also, choose a color scheme that’s visually striking, and use subtle lighting to highlight the main features of your booth.

    Create Space for Socialization

    Include an open space where trade show attendees can relax and socialize, that way your booth is viewed as a meeting place by passersby. Place a comfortable sofa or an armchair in this space to help ensure conversations are started. One great way to grab customer attention is to install a charging station in your trade show booth—these give visitors an opportunity to learn about your products and services while their cell phones charge. Promote socialization in any way you can, for you want your booth to be viewed as lively by trade show attendees.

    Use Technology at the Trade Show

    LCD displays, when combined with interactive and brand-specific content, can serve as great tools for capturing customer attention at trade shows. Customize your booth with video monitors that display product demonstrations, or you could show a presentation of what your company does. If your visitors’ senses are engaged, they’ll stay longer and likely turn into valuable leads. Use smartphones and tablets to collect information from your leads. Take pictures of visitors’ business cards so you can get plenty of contact information. Video walls, virtual reality (VR), augmented reality (AR), and other leading technologies should be incorporated to make your trade show booth stand out.

    Hold Contests, Games, and Quizzes

    Engage with customers to create unique and lasting impressions. For example, use game shows, contests, and quizzes—all of these work wonders! Prize wheels, counting contests, photo contests, prize-in-the-locked-boxcontests, putt for dough, and social media raffles are some of the interesting activities you can use togenerate buzzboth inside and outside your trade show booth. Make sure the prizes you award are useful to trade show attendees.

  • Why Creating Strong First Impressions at Trade Shows is Critical

    First impressions remain embedded in the mind for a long time. Because of this, it is vital for brands to create a positive buzz that’s relevant to their image. When at a trade show, exhibitors must grab customers’ attention with impressive banner stand displays and well-trained staff members. Signage, lighting, graphics, and location are some of the essential elements that should be given special attention to make strong impressions during trade shows. Both startups and established brands should consider these reasons to make a great first impression and attract more potential customers.

     

    Purchase Decisions at Trade Shows

    According to a recent survey, around 46 percent of purchase decisions are made by the mid- and senior-level executives while attending trade shows. The majority of visitors at trade shows come for product demonstrations, so having a way to show your product at a show can help to make a good impression and positively impact executives’ purchase decisions.

     

    Value Delivered by Tradeshows

    The majority of exhibitors feel that the value delivered by trade shows in terms of customer interaction, instant feedback, and connecting with relevant business partners is not given by any other marketing channels. Successful exhibitors use a combination of colorful graphics and engaging content designed on fabric banner stands to create a strong first impression when launching new products or services. This increases the foot traffic by your booth and captures the attention of potential customers, making your time at the trade show valuable.

     

    Brand Awareness

    Trade shows are effective for creating awareness about a brand and its products over a wide and diverse audience. Research shows that nearly 88 percent of exhibitors participate to raise awareness and make impressive debuts of new products. Nearly 77 percent of executives that visit these venues to see new products shortlist new suppliers based on product demonstration and impression created by display and booth staff. Having a thought-out trade show display and knowledgeable staff members will increase brand awareness and help you research more customers.

     

    Sales Leads

    When regular trade show attendees were asked about the success rate of their trade show investment, nearly 70 percent stated they participate to get prospects and new leads, and around 50 percent of visitors ask businesses to send representatives to their office. The cost of meeting a new prospect at a trade show versus meeting at a prospect’s office is almost half, so creating a positive first impression is very important to getting those sales leads at a lower cost.

     

    As the old idiom says, you never get a second chance at a first impression. This is true in life as well as business. Having a positive first impression will help you gain more leads and potential customers, maximizing the benefit of your next trade show and helping to grow your business.

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