A banner stand is a versatile marketing tool, one that can promote your business in several ways. But for a banner to be effective, it has to be made of the right materials, and it has to feature a pleasant color scheme along with high-resolution text and images. Creating a high-quality banner isn’t always easy, but if you keep the following do’s and don’t in mind when you’re designing a banner, you’re sure to develop something that’s worthy of being used at your next trade show.

Banner Design Do’s

Use Available Space Efficiently

When the banner is a blank slate, you may think that placing text and images will be easy. Seldom is such the case. Once you start placing text and images, you’ll want to rearrange things until they’re perfect. In the end, there should be plenty of blank space, for if there isn’t the booth will look cluttered

Clear & Concise Content

When you only have a few seconds to capture someone's attention, you need to make sure your message is clear and concise. Use simple language and easy-to-read fonts. Also, make sure your contact information is prominently displayed. Additionally, you should consider using a tagline or slogan to make your banner more memorable. Stand-up banners are great for getting a concise message across to a lot of people.

Remember The Call To Action

Make sure your banner displays a clear call to action. This will tell booth visitors what they should do next if they want to know more about your products and services. Include a phone number or email that you can be reached at.

Banner Design Don’ts

Don't Overdo It

Just because you have a lot to say doesn't mean you should cram your banner with messages. Keep it simple and focus on one key message. Too much information will overwhelm your visitors, to the point where they’ll just want to move on to the next booth. And when it comes to booth design, less is definitely more.

Don't Be Cheap With The Printing

A pixelated, low-resolution banner will not do you any favors. Make sure you invest in high-quality printing so your banners look sharp and professional. If you have fabric banner stands that feature high-resolution graphics and text, trade show attendees will see that you care about your brand’s image. Also, don’t forget to proofread your banner before it goes to print—you don't want any typos or incorrect information marring your otherwise perfect display!

A trade show banner is an important marketing tool, one that can be used to convert everyday people into loyal customers—if it’s designed the right way, of course. If you keep these do’s and don’ts in mind when designing a banner, it’s almost a guarantee that your banner stands will make lasting impressions.

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