by Bryan Kilpatrick
Tag Archives: fabric banner stands
Traveling for trade shows can often be a daunting and expensive task. With airlines seemingly charging more and more every day for baggage checks and additional carry-on luggage despite not exactly taking the best care of those items, marketing budgets—and headaches—can skyrocket in a hurry.That’s why we’re enamored with the Traveler, a new product that carries the designation of being the first full-size banner stand made to fit in a standard carry-on bag. The combined weight of the stand and the graphic is under five pounds, and the way the hardware breaks down allows this display to fit into carry-on luggage as small as 22 inches. That not only saves money, but also time as a result of the likelihood of eliminating headaches caused by damage or delays—either from shipping or checking the item.The American-made Traveler is also easy to set up; no tools are necessary and the longest (side) pole sections are connected by elastic cords, reducing the chance of confusion during the process of putting the frame together. The rest of the components lock together with spring buttons, allowing for a quick and simple two-minute setup—and that includes installation of the graphic, which easily slides over the frame to create a surprisingly sturdy display.This ultra-portable banner stand isn’t short on options, either. The Traveler is available in 24, 30, and 36-inch widths and can be made either 72 or 84 inches tall. The graphic—a pillowcase-style, dye sublimated fabric that is printed and hand-sewn in the USA and can be washed if necessary—can be printed double-sided, or made with a solid white or black back. The look of the top of the display is a matter of choice, as well; the stand can be configured with square corners for a traditional appearance, or rounded corners for a more modern look. The Traveler ships without a bag because of its ability to be packed into carry-on luggage, but three different options for travel bags (basic, padded, and wheeled) are available as an add-on. An LED spotlight is also available to make this already-impressive product stand out even more.For more information on how we can make your trade show experience easier and less expensive with the Traveler, contact a Banner Stand Pros customer service representative today.
First impressions remain embedded in the mind for a long time. Because of this, it is vital for brands to create a positive buzz that’s relevant to their image. When at a trade show, exhibitors must grab customers’ attention with impressive banner stand displays and well-trained staff members. Signage, lighting, graphics, and location are some of the essential elements that should be given special attention to make strong impressions during trade shows. Both startups and established brands should consider these reasons to make a great first impression and attract more potential customers.
Purchase Decisions at Trade Shows
According to a recent survey, around 46 percent of purchase decisions are made by the mid- and senior-level executives while attending trade shows. The majority of visitors at trade shows come for product demonstrations, so having a way to show your product at a show can help to make a good impression and positively impact executives’ purchase decisions.
Value Delivered by Tradeshows
The majority of exhibitors feel that the value delivered by trade shows in terms of customer interaction, instant feedback, and connecting with relevant business partners is not given by any other marketing channels. Successful exhibitors use a combination of colorful graphics and engaging content designed on fabric banner stands to create a strong first impression when launching new products or services. This increases the foot traffic by your booth and captures the attention of potential customers, making your time at the trade show valuable.
Trade shows are effective for creating awareness about a brand and its products over a wide and diverse audience. Research shows that nearly 88 percent of exhibitors participate to raise awareness and make impressive debuts of new products. Nearly 77 percent of executives that visit these venues to see new products shortlist new suppliers based on product demonstration and impression created by display and booth staff. Having a thought-out trade show display and knowledgeable staff members will increase brand awareness and help you research more customers.
When regular trade show attendees were asked about the success rate of their trade show investment, nearly 70 percent stated they participate to get prospects and new leads, and around 50 percent of visitors ask businesses to send representatives to their office. The cost of meeting a new prospect at a trade show versus meeting at a prospect’s office is almost half, so creating a positive first impression is very important to getting those sales leads at a lower cost.
As the old idiom says, you never get a second chance at a first impression. This is true in life as well as business. Having a positive first impression will help you gain more leads and potential customers, maximizing the benefit of your next trade show and helping to grow your business.
The success of a trade show booth is measured by the number of visitors it attracts and positive sales leads a business can garner during the show. Businesses usually start with promotions long before the event and follow them up with strategic engagement with visitors at the booth. To maximize their trade show investment, businesses must use a mix of innovative booth design and engaging displays. Here are four strategies to ensure that your booth is the one is most talked about at your next trade show:
Display your products in multiple ways using graphics, teaser information, and other advertising techniques to inspire curiosity. Use fabric banner stands with customized graphics and brand message at the entrance gate and follow it up with banner stands in strategic places around the trade show leading up to your booth. These smaller displays can have company logos, slogans, or pictures of flagship products.
Use videos of people enjoying your products under various circumstances in your displays to convey the versatility of your products. Interactive graphics also play an important role in educating visitors about products if demonstration cannot be conducted at the exhibition site. Videos at trade shows highlight how your products are unique.
Get creative with your booth. To attract the attention of people walking past the booth use a combination of pop-up displays and retractable banners with colorful graphics and engaging content. These are not very expensive and can be easily arranged with creative and entertaining ideas that are share details about your products. Employees can work as brand ambassadors and show more about the products, and giveaways and contests can help to get more traffic coming to your booth.
Multiple Channels for Promotions
Sometimes it is not enough to create a buzz within the exhibition. Use social handles to share details of product demos and other information to tell followers about the show in addition to telling your brand’s story through banner stands placed around the booth to educate new visitors to the show.
Trade shows are a competition arena where visitors’ attention is constantly being bombarded with information. Creating engaging displays can make a world of difference in forging strong impressions on existing and prospective customers.
While selecting ideas to engage the attention of visitors to your booth at a trade show, first identify the audience you want to impress. Design your booth in a way that appeals to your customers and creates a memorable brand experience. Striking design layouts with attractive graphics backdrops, lights, and retractable banners are the most effective way to get people interested in your booth.
Recessed Product Displays
Displaying products in niches on the stall wall with recessed lights draws potential customers’ focus to the product a charming way. LED strip lights can be used to frame the display. To focus the attention of visitors towards the products on display, have a contrasting background for the recessed niches and a single solid color for the main wall to highlight your displays.
To make your booth stand out among competitors, create the booth in the shape of your latest product. Besides being unique and eye-catching, this could be the perfect advertisement for your signature product. It can help customers to identify your brand with a specific product.
There is a fine line between educating customers about your brand and product and information overload. Your brand’s solution to their problem should be the first detail visitors see, and it can be neatly displayed with a retractable banner. This will save them the hassle of sifting through information in your both to find something of interest. Be aware that displaying too many details in a chaotic manner can overwhelm visitors, and they may leave your booth with unanswered questions and feelings of frustration.
Product Demos and Displays
Booths decorated with product exhibits and demonstrations can make the difference between visitors passing by with a casual glance or making a beeline to your trade show booth. People naturally gravitate towards action, so including something active in your booth can help attract attention. To achieve this, you can have a turntable display of products or hold demonstrations with your staff inviting visitors to try it themselves. Banner stands placed in strategic places around the trade show floor can direct people towards the action at your booth with eye-grabbing graphics.
These tips will help make your products and services stand out from the crowd and keep a steady line of potential customers coming to your trade show booth.
In a trade show with brightly decorated stalls and interesting items on display, it is a challenge for exhibitors to stand out from the crowd and attract attention. To get the most out of your investment, use out-of-the-box ideas and design trends to bring potential customers to your booth.
A booth that has appropriate graphics showcasing the brand’s story in an appealing manner has the potential to draw customers. These graphics can be on fabric banners or retractable banners and should be placed in locations that are clearly visible from a distance. Overhead displays can be set up above the booth with graphics, engaging slogans, and catchwords to attract passerby’s attention.
Memorable Promotional Products
Branded promotional products are an effective way of creating a buzz around your brand and newly launched products. When you are designing giveaways, ensure it appeals to your target audience in such a way that they feel compelled to get in touch with you. The product should be interesting and useful to make the receiver feel privileged to own it. You can increase the appeal of these promotional products by making customers earn them through interesting games or contest related to your product and brand.
Booths at trade shows can have interactive touch screens to pique the interest of visitors and encourage them to explore pre-programmed content at their leisure. This content can be in the form of videos, lucky prizes, surveys, or apps that they can download on their smartphones. You can also use this opportunity to share information about brand and products and answer queries by keeping a knowledgeable staff at the booth.
Announce a Special Deal at the Trade Show
Trade shows are competitive places that require innovative ideas to attract attention. Special occasion deals are a great way to generate interest. Plan a professional and appealing deal that is in sync with the brand image and announce it through all available information channels to ensure it reaches your target customers. To increase its appeal and have visitors flocking to your booth, keep the deal limited to a few hours and announce it through banner stands placed at vantage points around the trade show.
Banner stands are everywhere: they’re used at trade shows, exhibitions, conferences, outside restaurants, and malls. They also come in a wide variety of shapes and sizes, and quality level depends largely on one’s budget. How do you decide which stand is right for you? At Banner Stand Pros, we help individuals make the right choices.
This week, our focus is on portable banner stands. Below is all you need to know about these fantastic products.
What Are Portable Banner Stands:
Portable banner stands are the models that don't have a roller mechanism that stores the banner graphic inside the base. There are many styles and are sold under many names: non-retractable banner stands, spring-back banner stands, tension-back banner stands, and X banner stands to name a few.
Unlike retractable banners, the banner is attached either to a top and bottom rail and help up with one or more support poles, or it's connected in each corner of the banner to arms on the stand in the case of X banner stands. On portable banner stands, the graphics have to be attached and removed every time they’re used. These stands can be used to display huge graphics easily and effectively. On many models, you can adjust their height too. Different stands offer different graphic options. Assembly of a portable banner stand is typically very simple. Depending on the style of the stand, you might simply attach a foot to the bottom rail of the graphic, and connect the support pole to the top rail and insert it into the foot. For stand with cross bars and support poles, you slide the cross bars into pole pockets at the top and bottom of the banner, and connect them to the support poles. With X Banner stands, you insert the hooks on each arm of the banner stand into the grommets in the corners of the banner. With this style of stand, you typically have to flex the arms like a tent pole to make them reach the corner grommets, and this flex is what provides the tension to hold the banner tight.
What Are Portable Banner Stands Used For:
Portable banner stands are lightweight and portable, and they’re typically inexpensive when compared to retractable banner stands. With retractable banner stands, the base and retracting mechanism are bulkier and add weight, which can make them very stable, but larger and heavier to transport. Portable banner stands are often used at trade shows, storefronts and events. Larger models are popular for step and repeat banners and photo backdrops. Some models can also be used outdoors, at conferences, and at places where space isn’t a constraint.
Portable banner stands are not, however, recommended for frequent travel. Since the graphic has to be removed and rolled after each use, it can get damaged and look worn over time if it's constantly being taken down and shipped to a new location, although models with fabric banner options do work well in that case. As far as operation goes, each style of portable banner stand is different but none of them are difficult and you will get the hang of the installation very quickly.
How to Choose a Portable Banner Stand:
Portable banner stands come in a wide variety of styles, and there are banners to fit basically any budget. Choose a banner that meets your requirements! For example, the popular X-banner non-retractable banner stands are used as indoor displays for advertising and their low price point makes them popular for large scale deployment.
If you don’t know how to choose the best portable banner stand, call 877.389.8645 to discuss your requirements with us!
Choosing banner stands can be difficult if you don’t know how and when they should be used. What type of banner stand works well in the outdoors? Does a banner stand serve multiple purposes? What things should I look for when buying banner stands? These are questions you may have.
At Banner Stand Pros, we help our customers select the best banner stands for their needs. We want you to buy a product that’s just right, and we want to make sure it’s something you can afford. Read on to learn more about retractable banner stands.
What Is a Retractable Banner Stand:
As its name suggests, a retractable banner can retract into a base when it’s not being used. A retractable banner stand has two parts: a banner graphic and the stand itself which consists of a base with the roller mechanism and a support pole. To use the stand, pull out the legs that stabilize the banner on the floor if it's a compact style that has these stabilizing feet. If it's a wider base model you can skip this step as feet aren't needed for stability on this style of stand. Next, insert the support pole into the hole in the base that’s provided for it. Now pull out the graphic rail that's attached to the top of the banner and attach it to the top of the support pole. The way the graphic rail attaches to the support pole varies by model, but they're all pretty simple. If your support pole is telescopic, adjust it to the desired height and secure it. This could be by closing a lever lock, or twisting a collar to tighten and secure the pole at the proper height.
The banner graphic winds tightly around the roller in the base when it's retracted. When the banner is extended, the tension on the spring in the roller increases to provide the necessary tension to retract the banner back into the base when it's time to take it down.
What Are Retractable Banner Stands Used For:
Retractable banners are typically used at trade shows, conferences, and community events to advertise products, provide information, guide traffic and direct guests. You can also place a retractable banner in front of your trade show booth to attract event attendees. For maximum effect, use two or more retractable banner stands to drive home your point, and place them in areas where there’s heavy traffic. You can even use them out outdoor events if you select a outdoor retractable banner stand model, as those are designed for outdoor use and can withstand wind and rain.
If you want to use a retractable banner stand in a place that’s not well lit, lights are available for all models that can help make your banner draw more attention. Retractable banner stands can also be used as store fixtures, but be sure to chose a model where the banner is easy to change as the message is likely to need updating and a new banner is much less expensive than purchasing a new stand as well.
How to Choose a Retractable Banner Stand:
When it comes to selecting banner stands, budget is important. We have stands that fit every budget, and all our stands are sure to meet your requirements. But how will you know if you’re getting your money’s worth? That’s where our expertise comes in! Call 877.389.8645 to speak to a knowledgable representative from Banner Stand Pros.
Much like advertisements in trade publications and other magazines, trade shows help increase awareness about your brand and products. Trade shows also allow for direct interaction with customers, distributors, and contractors. Businesses not only get an opportunity to introduce products to users, but they also get to encourage customers to test and review products—this is how they get valuable feedback. If you’re new to trade show marketing or interested in boosting your presence, here’s what you need to do:
Create a Lively and Interactive Booth
Coming up with new and interesting ideas to grab the attention of visitors can be difficult. You have to plan something unique—something that will pay off in the form of increased brand awareness and more lead generation. As people love exploring the latest advancements in technology, incorporate some of these to make your booth lively and interactive. Include remote-controlled drones, touchscreen technology, social media feeds, live videos, and projected gaming systems—make sure all this stuffties back into your brand, products, and services.
Add a photo booth that can break the ice and create networking opportunities. Photo booths help bring customers together: you get to take a photo, one that’s strategically imprinted with a company logo. Upload these pictures to your social media and allow booth visitors to tag themselves. Host a hashtag contest to involve offline customers on your social media. Increase your online presence by asking your followers to share photos/posts for a chance to win a prize.
Stock up on Promotional Items
No matter how cool your promotional items are, you’ll easily lose exposure if they are not linked to your products and services. Use promotional items, such as fabric banner stands and stand-up banners, to display your brand’s logo, marketing message, and contact information. Attract the crowd with eye-catching posters and signs. A well-designed step-and-repeat banner with an integrated marketing message is sure to attract your target audience. These can communicate what your brand is all about through compelling visuals.
Create a buzz with personalized giveaways, such as tote bags, notebooks, water bottles, flash drives, earbuds, key chains, pens, stress balls, and candies. Encourage attendees to enter your space by having a themed trade show campaign. Strengthen your brand’s message by choosing giveaways that reflect a particular theme. Valuable giveaways are the ones that will be used frequently. These are sure to bring amazing returns through attendee engagement, booth traffic, and enhanced sales.
Prepare Your Staff
Along with fancy graphics, digital technology, and attractive banner designs, a well-prepared staff can easily influence visitors. The behavior of your exhibit staff plays a major role in generating interest among customers. Train your sales team to help them initiate conversations, and make sure they aren’t hiding behind a podium or engrossed in their smartphones.
Divide the team into hosts, presenters, crowd-gatherers, and sales-converters. Define the roles and responsibilities of your staff members and make sure that everyone can perform their duties to meet demands. Train staff with all the necessary information needed, that way they can clarify and address any doubts held by potential clients. The more approachable and knowledgeable your staff members are, the more leads you’re likely to generate. Develop a pre-show staffing document, one that lists: goals and objectives, talking points, lead-generating methods, strategies, activities, and booth etiquette for your trade show staff. A pre-show staffing document can help you captivate the crowd.
These tips can ensure more traffic comes through your trade show booth. If you need more help with your next live marketing event, contact us.