How To Get The Most Out Of Your Banners

#1: Make Them Waterproof And UV-Resistant

After spending hundreds of dollars on retractable banners, you need to ensure that they last long. The weather can wreak havoc on your banners, especially if you live in an extremely rainy or sunny area.

To ensure that your banners last long, you need to make them waterproof and UV-resistant. This way, your banners last for years and you don’t have to spend a huge amount getting them replaced every few weeks.

#2: Use Legible Fonts

The primary mission for any banner—whether it’s a retractable banner or a step-and-repeat banner—is to catch the eyes of target audience members. The easiest way to achieve this goal is by using easy-to-read fonts.

Yes, funky fonts like comic sans, chiller, or another budget-friendly script might seem like fun, but they’ll make your banners look unprofessional and juvenile. Serif fonts are a good choice, as they are easy to read and it’s likely audience members are already familiar with these fonts.

#3: Use The Right Colors

The colors you use on your banner say a lot about your business. They can also evoke different emotions from audience members. Several studies have found that color psychology plays a crucial role in influencing customers’ decisions.

If you’re looking to build a modern image for your business, choose sleek colors like white, chrome, and beige. On the other hand, if you want to create an aura of luxury for your brand, include deep colors like purple, green, and black. Yellow will make customers feel satisfied, while red invokes passion. Just keep in mind that your banner should never b overcrowded with too many contrasting colors. Stick to just two or three brand colors.

#4: Invest In Sturdy Frames

Whether you’re attending a trade show or another kind of industry event, you need to find a suitable place to hang your banners. Tacking your banners on the booth walls with tape can make them look tacky and create an unprofessional image.

Purchasing banners with sturdy frames is a good idea, as you can display them easily and they’ll look professional. Retractable banner stands, stand-up banners, and fabric banner stands are all great at grabbing the attention of audience members at an event.

#5: Use The Right Banner Printing Technique

Finally, ensure that you choose the right banner printing technique so your banners are bold and bright. Today, several banner designers use water based Latex or UV inks instead of traditional solvent inks, and these inks can produce bright, vivid colors and are also eco-friendly.

Before you print a banner, check with your printer to see what type of ink they use. UV or Latex inks can reduce your carbon footprint while keeping the design high-quality.

Build Brand Awareness With Vinyl Banners

Using vinyl banners is an excellent way to market your business. And if you use the tips above, you can reduce how much you spend on banners without reducing the quality of these banners one bit. And ensure you get your retractable banners, stand-up banners, and step-and-repeat banners printed by a trusted banner printer.

At Banner Stand Pros, we print customized banners to suit specific business requirements. Get in touch with our team to know how you can use banners effectively to promote your business and brand.

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