Tag Archives: stand-up banners

If you have ever ordered retractable banners, posters, or other signage for your business, you may come across two distinct printing options: offset and digital. What’s the difference between these two printing technologies, and which is the better choice for your marketing material?

This blog breaks down the differences between offset and digital printing. It also walks you through the pros and cons of each method so that you can choose the best option that works for your business requirements without breaking the bank.

What Is Offset Printing?

Offset printing is also known as lithography, and it is the more traditional printing service. In this process, ink is transferred from an etched plate to a rubber sheet. The ink is then passed from the rubber sheet to the final printing surface, such as paper. There are size restrictions with offset printing so it's not usually possible for larger items such as stand-up banners, fabric banners, or retractable banners. It is a long, two-step process that requires additional resources for each print job and can be more limiting.

What Is Digital Printing?

Unlike offset printing, digital banners and posters are created by transferring inks directly to the final media substrate. Modern digital printing methods use inkjet or laser technology for this process with a pigment or liquid ink known or a toner.

Digital printing has revolutionized the printing process, and it’s now possible to create high-quality digital prints at affordable prices. Inkjet printers use a series of nozzles that spray liquid ink directly onto the banner. In contrast, laser printers use dry toners to transfer the images. Compared with offset printing, digital printing offers more flexibility, reduces the cost of printing, and is quicker.

Offset Printing Vs. Digital Printing: Key Differences at a Glance

3 Reasons to Choose Digital Prints

Here are the top three advantages of digital printing:

• Fast Turnaround Times: If you’re looking for quick and seamlessly printed banners, posters, and other marketing material, digital prints are a good option. At Banner Stand Pros, we offer retractable banners, rollup banners, and other types of banners within four business days. We also offer rush options if necessary.
• High-Quality Prints: We use the latest inkjet technology to provide high-quality glossy or matte finishes. You’re guaranteed vibrant, accurate colors and high-contrast images that grab visitors’ attention.
• Eco-Friendly: In digital printing, we use exact amounts of ink to avoid waste. Also, digital printing eliminates the need to wash plates and blankets, avoiding toxic chemicals, and most inks are eco-friendly water based.

At Banner Stand Pros, our top priority is utilizing the best digital printing technologies to offer high-quality outputs. Contact us at 877-389-8645 to place your order.

If you're not a professional designer or printer, understanding the intricacies of color printing can be challenging. But understanding these intricacies will help you print vinyl banners for your retractable banner stands. You might have questions like: What’s the difference between Azure and Cobalt? Is Admiral even a color? Why do my colors appear washed out, bleached, or overexposed when I print them?

We’ve got the answers you’re looking for in this article. We’ll walk you through all the key points you need to remember so your on-screen and off-screen colors match perfectly and your brand is represented accurately and consistently on all your signage, including stand up banners and step and repeat banners.

The Variations Between On-Screen & Off-Screen Colors

The bottom line is that on-screen colors are different from the colors you see on printed materials. This is because the colors you see on screen are created by mixing different light shades. However, colors that are printed on paper or vinyl are made by mixing different pigments (or inks).

This means that 100% saturation of on-screen colors results in bright white, whereas 100% saturation of print colors results in dark black. With both on-screen and off-screen colors, one can use different formulas to create a variety of shades.

Color Specifications To Know

It doesn’t matter whether you’re a designer or a brand owner who’s looking to print vinyl posters for fabric banner stands—you need to know these four main specifications:

• RGB and Hex for on-screen colors
• CMYK and Spot for print colors

On-Screen Colors – RGB & Hex

• RGB is the acronym for red, green, and blue. When you mix these three colors, you get maximum saturation of white paint.
• Hex is the acronym for hexadecimal. It's a code that represents screen colors on the internet. It's a combination of six numbers or letters and begins with the symbol #.

Don't worry about the numbers too much; you don't have to memorize them. Just note down the RGB and hex value for each of your brand colors so that you can replicate them on any software.

Off-Screen/Print Colors – CMYK and Spot Colors

• CMYK is the acronym for cyan, magenta, yellow and key. It’s a standard print color specification.
• Spot color or PMS (Pantone Matching System) is another print color specification; however, it’s not used as much as the CMYK specification.

Some colors are difficult to replicate using the CMYK specification. For example, bright colors like fluorescent green and orange—as well as metallic hues—are challenging to print using CMYK. If you need these colors, you can consider the spot (PMS) specification. That said, using CMYK is more cost-effective than using spot colors.

That's it. So the next time you discuss colors with a designer or printer, remember these points to better convey your ideas and goals.

Key Takeaways

• On-screen and off-screen colors are different in numerous ways.
• On-screen colors are made by mixing lights, whereas print colors are made by mixing colored inks.
• If you need accurate colors to represent your brand logo, make sure you know both on-screen and off-screen color specifications and formulas to get the colors you desire.

The right signage makes all the difference at trade shows and other marketing events, and if you don’t have good signage there’s a good chance your brand will get totally ignored by your target audience. Using creatively designed banner stands and fabric banners is one of the easiest and most effective ways to promote your products and services to potential customers.

No matter what you use—retractable banners, stand-up banners, wall banners—the reality is that vinyl signage remains a versatile and cost-effective option for those looking to advertise a business. That said, hanging a banner correctly is as important as designing it. If you don't hang it properly, it could look wrinkled and creased, and such a banner will make a poor impression on your target audience.

In this article, we share tips and tricks you can use to hang your banners properly and avoid wrinkles and creases.

Hanging Banners With Grommets

Using Ropes

You can use a rope or cord to hang your banner from walls, poles, pillars, fences or any other free-standing structure. Here's how you can hang effectively:

• First, decide where you're going to hang the banner. Doing so will help you determine how many grommets are necessary (two or four).
• The next step is to loop rope to each grommet; each grommet should have its own loop.
• Tie the rope to the pillar, pole, or fence using a square knot.

Using Bungee Cords

Bungee cords are a step up from the regular polyester ropes. They make it easy to stretch the banner and attach it to any free-standing structure. Unlike standard ropes, bungee cords require no knots. Here's how you should tie a banner using bungee cords:

• First, figure out where you will secure the banner.
• Next, push the bungee loop through all four grommets to ensure even tension distribution.
• Loop the cord over the edge of the banner to make a knot and secure it.
• Now attach the bungee cord to the desired structure using the provided hooks.

Using Suction Cups

You can use suction cups to hang a banner on your shop window or in front of other glass panes. Here's how you should hang banners using suction cups:

• Attach one suction cup to the window or glass pane. This is your anchor point.
• Next, place one grommet over the suction cup’s pin.
• Pull the banner tight and ensure that it's straight. Now pin the other end of the banner using another suction cup.
• Place two more suction cups and position the other grommets over them using the included hooks.

Avoid The Hassle Of Hanging Banners By Using Retractable Banner Stands

While vinyl banners are easy to hang (once you know how to do it), there might be situations where you won’t have access to a free-standing structure from which you can hang a banner. In such scenarios, you can use one of our versatile banner stands to show off your vinyl banners. They work well at trade shows, exhibitions, and other marketing events.

Retractable banner stands are easy to carry, and you can quickly attach your banner to a hook and then unroll it to create a free-standing display. Once the event is over, unhook it, roll the banner back into the bottom stand, and then you can quickly store it away till the next event. Retractable banner stands are suitable for both indoor and outdoor events, and they’re incredibly long-lasting. Get in touch with our team to know more about the different kinds of vinyl banners and get a customized banner that fits your needs.

Vinyl is lightweight and durable. It can be used to create advertisements, name boards, information boards, and much more. Call us today at (877) 389-8645 to talk with our expert team. We’d love to design a banner for you.

Much like advertisements in trade publications and other magazines, trade shows help increase awareness about your brand and products. Trade shows also allow for direct interaction with customers, distributors, and contractors. Businesses not only get an opportunity to introduce products to users, but they also get to encourage customers to test and review products—this is how they get valuable feedback. If you’re new to trade show marketing or interested in boosting your presence, here’s what you need to do:

Create a Lively and Interactive Booth

Coming up with new and interesting ideas to grab the attention of visitors can be difficult. You have to plan something unique—something that will pay off in the form of increased brand awareness and more lead generation. As people love exploring the latest advancements in technology, incorporate some of these to make your booth lively and interactive. Include remote-controlled drones, touchscreen technology, social media feeds, live videos, and projected gaming systems—make sure all this stuffties back into your brand, products, and services.

Add a photo booth that can break the ice and create networking opportunities. Photo booths help bring customers together: you get to take a photo, one that’s strategically imprinted with a company logo. Upload these pictures to your social media and allow booth visitors to tag themselves. Host a hashtag contest to involve offline customers on your social media. Increase your online presence by asking your followers to share photos/posts for a chance to win a prize.

Stock up on Promotional Items

No matter how cool your promotional items are, you’ll easily lose exposure if they are not linked to your products and services. Use promotional items, such as fabric banner stands and stand-up banners, to display your brand’s logo, marketing message, and contact information. Attract the crowd with eye-catching posters and signs. A well-designed step-and-repeat banner with an integrated marketing message is sure to attract your target audience. These can communicate what your brand is all about through compelling visuals.

Create a buzz with personalized giveaways, such as tote bags, notebooks, water bottles, flash drives, earbuds, key chains, pens, stress balls, and candies. Encourage attendees to enter your space by having a themed trade show campaign. Strengthen your brand’s message by choosing giveaways that reflect a particular theme. Valuable giveaways are the ones that will be used frequently. These are sure to bring amazing returns through attendee engagement, booth traffic, and enhanced sales.

Prepare Your Staff

Along with fancy graphics, digital technology, and attractive banner designs, a well-prepared staff can easily influence visitors. The behavior of your exhibit staff plays a major role in generating interest among customers. Train your sales team to help them initiate conversations, and make sure they aren’t hiding behind a podium or engrossed in their smartphones.

Divide the team into hosts, presenters, crowd-gatherers, and sales-converters. Define the roles and responsibilities of your staff members and make sure that everyone can perform their duties to meet demands. Train staff with all the necessary information needed, that way they can clarify and address any doubts held by potential clients. The more approachable and knowledgeable your staff members are, the more leads you’re likely to generate. Develop a pre-show staffing document, one that lists: goals and objectives, talking points, lead-generating methods, strategies, activities, and booth etiquette for your trade show staff. A pre-show staffing document can help you captivate the crowd.

These tips can ensure more traffic comes through your trade show booth. If you need more help with your next live marketing event, contact us.

Conferences and trade shows provide a great platform for showcasing your brand to a large group of people. Trade shows are a perfect opportunity to attract and engage with your target customers. With hundreds of exhibitors, it is important for your brand to be unique. Spend some time on brainstorming to find creative touches and present a memorable trade show presence to your audience. Here are two important booth design elements that can help you get ahead in the game.

Exhibit Signage for Your Booth

In a technology-driven age, it is difficult to attract customers and stand out in the trade show crowd. You need to include digital signage in your booth space that sets your brand apart from a sea of similar exhibits. Design a cohesive look to convey your brand message in a compelling way. Choose the right signage to make your displays more visible. They will evenstand out on a crowded show floor. The colorful and eye-catching 3-D exhibit signage, with strong branding, can attract attention and draw in new business opportunities. This is a growing trend among companies across multiple industries.

Deliver targeted content through backlight exhibit signage that offers a new look to your trade show products. Keep the signage message short and to the point. The stunning LED light system can make the graphics glow with a minimal amount of energy. Even in a dimly lit trade show hall, these can engage, enchant, and energize your audience. Hanging overhead fabric banner signs available in round, square, pinwheel, rectangle, and triangle structures can communicate your unique message for vibrant brand marketing. These are the perfect solution to emphasize your presence, maximize visibility, and draw in customer attention from a long distance. Choose interactive digital signage that helps your visitors to touch, swipe, and interact with your business’s services for active customer engagement. These act as an effective product and branding strategy for both large and small expo marketing events.

Social Media Display Wall

As an event exhibitor, it is essential to create a technological environment for promoting your brand. Social media walls do more than just let attendees watch something. Engage your trade show event guests by displaying their social media content (Facebook, Twitter, and Instagram) onto the big screen. Simply create a hashtag and encourage your trade show attendees to talk about the brand. Since anybody can use the hashtag, this not only encourages customer participation but also lets them discuss your products. Collect all the relevant media output about your business and put it on your trade show display to create a big impact on your marketing goals. When these visitors see a feed of social media posts appearing on a large digital screen, it can help to create a high level of customer interest, drive engagement, and boost sales.

The live wall display system helps you get new followers, expands your event’s reach, increases online networking, and boosts social sharing. As they provide a source of entertainment, people are likely to use them. They can help to keep your customers entertained and happy. Social media walls create a visual impact through customized display options. You can use them to incentivize people with more social shares through brand recognition. Display social media messages, images, and videos on a large display to bring a buzz to your live marketing event. When you honor the most active participants, it can help to attract booth traffic.

Are You Ready for the Next Trade Show Event?

The Adobe Summit, MozCon, Consumer Electronics Show, B2B Next, the Small Business Expo, 99U, the Startup Conference, Techweek, Microsoft Ignite, the FutureTech Expo, TechCrunch Disrupt, and the SaaS Connect are some of the top trade shows to market your business at for maximum exposure. Visit us to buy high-quality banner stands, retractable banner stands, roll-up banner stands, and stand-up banners for guaranteed brand engagement.

A successful trade show can be your biggest marketing move of the year. Trade shows are a face-to-face opportunity used to establish a customer relationship and make valuable connections with business partners. They can have a meaningful impact on your conversion rates. Even if a prospect doesn’t convert, you can use the lead to nurture the sales process. Impressive multimedia booths, games, contests, celebrity performances, private parties, interactive sessions, and video demonstrations feature a great booth experience for visitors. The energy and excitement produced from booths can help your brandattract trade show attendees. Despite all the excitement, live marketing events can help to define your goals, fine-tune your sales pitch, generate new leads, engage with existing customers, and close big deals. Make use of this incredible marketing opportunity to show off your new, exciting products and services to the right kind of people. With so many design options to consider, here are three critical ways for building a creatively designed booth space.

Create Video Walls

As technology continues to progress, we see a lot of changes in the trade show industry. Video wall technology has a significant impact on how your business information is conveyed in a wide range of event environments. Video walls offer an audiovisual effect for the targeted audience. The reduction in price of LED screens makes them affordable, so investing in video wall technology over traditional displays is great. You can implement an interactive element into an LED video wall, either by using an application on a mobile device or through a touchscreen that augments the content. A visual product demonstration can enhance overall event engagement.

You can develop an interactive audio-video experience for your audience. A series of LED video walls was crafted for the lobby of the Salesforce Company in San Francisco to create a sense of wonder for everyone visiting the building. The amazing digital display transformed the entire room into a mesmerizing, virtually real, environment. You too can maximize your brand presence by being creative on your LED deployment, thereby making an impact on the show floor.

Think Comfortably as Well as Structurally

Design your exhibit booth space by truly understanding your customer needs. Your trade show booth should communicate your brand to the audience. The ultimate design goal is to grab the attention of the right attendees with a brief and bold message. Use clear and eye-catching graphic fonts. These act as a quick and effective medium to clearly state what your brand is all about to customers who are interested in your products. Concision is the key. A single, clearly stated message is better than long listed points that get ignored.

Make sure that your floor plan provides sufficient space for the demonstration area, meetings, lead stations, and an inviting space for booth visitors. Build a comfortable atmosphere by stimulating the senses of your prospects. Use a combination of lights, textures, colors, and aromatic fragrance. With comfort in mind, include spaces for recharge stations, relaxation areas, and meeting rooms. Focus on displaying your main products rather than stuffing too much into a limited booth space. Doing this distracts the customers.

Showcase Products in Your Trade Show Display

Your trade show booth could get lost in a sea of giants. If you’re worried that your display’s exhibits won’t stand out or gain customer attention, we have solutions to showcase your products. Whether you’re in the automotive, technology, or food and packaging industry, you can use the following design tips.

• Design a display that focuses on your industry. If your business focuses on the food industry, choose a theme related to café or farm environments. Include fresh display designs that leave a lasting impression. Provide your visitors with a full sensory experience: let them see, smell and touch the food products.
• Use oversized display tools to catch eyes in a large gathering. Based on your budget, place a series of large format banner stands to create a wall or backdrop. Hanging graphics with eye-catching designs can guarantee a strong brand presence.

When it comes to planning your conference booth, keep these points in mind to design an excellent space for attracting target customers. If you have any doubts regarding the purchasing of trade show retractable banner stands, be open to asking questions and dial 877-389-8645. We can help you achieve a stress-free online shopping experience