What Is A Step-And-Repeat Banner? Why Are They Essential For Events?

Whether you realize it or not, it’s safe to say you’ve seen step-and-repeat banners before. When a celebrity walks onto the red carpet, turns, and smiles at the cameras, usually they’re doing so in front of a step-and-repeat banner. These banners are used at all kinds of award shows and celebrity events, and they’re also a hit at trade shows and other special occasions. In short, a step-and-repeat banner is one of the most affordable tools you can use at a trade show to increase brand awareness.

What Exactly Is A Step And Repeat Banner?

Step-and-repeat banners are usually used as large backdrops at press conferences, red carpet events, and fashion shows, as they can enhance photography while promoting a range of brands. They usually have repeating patterns printed on them, and it’s common to see logos, insignias, marketing messages, etc. on these at all kinds of events.

Why Are Step-And-Repeat Banners Great For Marketing Events?

1. Increase Brand Awareness

At a marketing event, a step-and-repeat banner can be used to catch the eyes of passersby, specifically those in your target audience. If many people engage with your banner at an event, then it’s done its part to increase brand awareness. Plus, anyone who snaps a photo in front of your banner and posts on social media will be spreading the word about your business, as your logo will be in the background.

2. Affordability & Durability

Step-and-repeat banners are portable and easy to set up, so you can bring them to a range of events and use them effectively every time. And once you get the hang of both assembly and disassembly, you’ll be able to set up your stands in mere minutes, possibly even seconds.

3. Creating A VIP atmosphere:

Step-and-repeat banners are great for companies that want to make their booth attendees feel like celebrities while they’re at the booth. To add to this theme, include a red carpet as well as other elements you’d see at VIP events.

4. Awesome Photos

High-quality materials are used to create step-and-repeat banners, so they’ll look great both in person and in photos. Images that include a high-quality step-and-repeat banner will come out clean, clear, and crisp, and these are exactly the kinds of photos you want booth attendees posting if your logo is present.

5. Partnership Tie-In

A step-and-repeat banner can display tons of logos because of its size. So if you want to promote current partnerships or sister companies at your trade show booth, use one of these banners.

Ready To Buy Step-And-Repeat Banners?

Honestly, purchasing the right step-and-repeat banner can be tough. After all, you need to get one that’s not only visually appealing but built to last as well. Visit Banner Stand Pros today. We’ll help you find a gorgeous banner that’ll be perfect for your marketing strategy. We sell indoor and outdoor banner stands, and they’re used at trade shows, malls, conferences—pretty much anywhere where marketing is done!

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