Exhibiting at a trade show can help to increase brand recognition, attract prospects, network with potential clients, and boost sales. In order to stay on top of your competitors, your booth should have an exceptional design. With hundreds of other exhibitors on the trade show floor seeking the attention of the same attendees, standing out from the crowd is not an easy task. Visibility and engaging content should be your primary goals to get customers and generate more revenue. Here are some valuable ideas to help your trade show booth stand out.
Send Emails in Advance
Reach out to as many people as possible one week before the event. It can help make your customers aware of your trade show participation. It can also be useful to make a list of all attendees that you expect to visit your booth, so you can send out emails to connect with prospects and strengthen your existing customer relationships. Emails can also generate hype around your brand and draw the most relevant attendees to your trade show booth.
Pay Attention to Your Design and Branding
Invest in a great exhibition stand that displays your brand image well. This can help attract passersby to stop and check at your booth. You can choose retractable banner stands that act as a promotional tool to convey your marketing message. Ensure that your messages are visible to everyone. You can also buy other forms of banner stands to display information. It is essential to post your logo in various areas of the booth to reinforce your brand image. Make sure you use the right colors to leave a lasting impression, and consider hiring a professional designer.
Host a Giveaway Contest
Trade show contests and games can drive foot traffic to your booth. Run a contest in such a way that your customers will gain maximum interest in knowing more about your brand. A photo contest, prize wheels, trivia contests, counting contest, and solving riddles can trigger customer interest. Once the competition is completed, examine the results and provide gifts to the winners. You can also offer freebies such as wireless headphones, bottle opener keychains, cardholders, water bottles, chocolates, and tote bags to all the participants of your contests.
Bring the Best Staff
Recruit the most active players from your sales team to exhibit at the trade show. On average, you only have five minutes to capture customer attention, so it is important you have the most engaging and well-trained staff to demonstrate your products and generate leads. You should have the right mix of personality types such as greeters and tech-savvy experts to amplify your brand presence. Make sure your staff conveys the message confidently, accurately, consistently, and concisely.
Make Use of Technology
Use the latest tools to get the best bang for your buck. Make use of video technology for brand messaging in your booth. Mobile technology can also be used to engage with attendees through social media. Touch screen and RFID technology can attract attention, and you can create a digital catalog and display all the details about all of your products. A unique option is to use next-generation photo booths like Social Playground can create a memorable experience and boost brand awareness.