Well designed trade show displays are made to last a long time. But your branding and marketing goals change constantly. As trade shows are a competitive environment, it is vital to adapt your trade show booth designs according to the latest trends. Fortunately, there are many ways to update your existing trade show booth that can save you time and money. If your current display is feeling outdated, consider these cost-effective ways to refresh your booth.
Swap Out Your Current Graphics
Updating your graphics can change the look and feel of your booth. If your current booth has outdated visuals, it is time to invest in attractive graphics to draw in customers and win business. You can refresh the image with updated graphics that reflect your current rebranding campaign. Use retractable banner stands with high-quality graphics to display your promotional message. This is an inexpensive way to make a dramatic visual change to your booth set up.
Use Portable Displays
A good way to pull your whole display together is by adding a portable display to your booth set-up. The quick addition of a literature rack or an iPad stand can serve as an interactive element for your customers. You can also feature your new products with fabric banner stands or kiosks to make a significant visual impact.
Install Hanging Banners
Hanging signs attract more attention and help attendees locate your booth. These banners are suspended from the ceiling above your trade show booth for increased brand recognition. If you have a peninsula exhibit or an island booth, you can still incorporate an overhead sign in to your existing trade show booth.
Update the Floor
A commonly overlooked aspect of a trade show booth is the floor, but a change in the style or color of your trade show floor can make a difference. You can choose eco-friendly rollable bamboo flooring with dynamic patterns for a classic look, or go with a full custom printed floor to really grad attention. You can also make use of data collecting flooring technology that captures insights about how your visitors move through and interact with your display.
Light it Up
Color changing lights, LED accents, lightboxes, motion lighting, and distinctive product lighting can help to transform your booth without a lot of extra costs. You can use lighting to highlight your displays and to emphasize your marketing message. Plus, the color programming capabilities of these lights can help to keep the color of your light consistent with your theme.
Improve Your Technology
With the help of advanced touch screen technology on vibrant LED screens, you can get visitors interacting with your brand. These programs can also help you gather customer data, allowing you to generate more leads. Instead of giving booklets or brochures, ask your visitors to enter their email on the tablet and send them your details via PDF.
Create a Relaxed Setting
Incorporate a semi-private conference room for meetings and a lounge for tired attendees to have a cup of coffee and snacks. An at-home atmosphere can make your attendees feel comfortable. A resting or meeting place gives your customers a valuable space to initiate conversation and learn more about your products are services.