Which Trade Show Booth Designs Are Popular?

At a trade show, companies and brands set up booths to establish new business connections, promote their products and services, and gain more visibility. It’s important to create a visually stunning booth, one that makes use of great visual aids and displays relevant information to visitors.

These days, trade show booths are constructed in a variety of ways, but often a company doesn’t have a lot of space to fit a booth into. The most common booth sizes are 10’x10’, 10’x20’, and 20’x20’. So how does one figure out which booth design is best for them? Go through this guide now!

1. In-Line Booths

In-line booths, or linear exhibits, are the most common type of trade show booth. These booths are usually 10’x10’ or 10’x20’, and often they utilize a back wall too. Since the booth design is simple, you can easily split the booth into different sections. You can install retractable banner stands at both ends too, and using a step-and-repeat banner on the back wall will be a good move.

2. Island Booths

Island booths are typically exposed on all four sides, meaning visitors can enter through any of the sides. They are generally large, with the common dimensions being 20’x20’. This is a great booth design for those who have a lot of visual aids. You can use pop-up banner stands around the booth, or you can use fabric banner stands that are easy to set up.

3. Peninsula Booths

Peninsula trade show booths share one side with another booth, and then the remaining three sides are exposed to an aisle. They're usually at the end of a line of booths. This booth is typically 10’x20’ or bigger. You get more foot traffic when three sides are exposed, and with a booth like this you can easily display your fabric banners and other visual displays. For your back wall, you can use a giant fabric banner that includes your company information and your motto.

4. Perimeter Booths

A perimeter booth is similar to an in-line booth, but it has other booths surrounding it on either side. Perimeter booths do have wall space, so you can display a lot on the back wall. This kind of booth is ideal if you have a large visual aid, like a video that’s related to your brand. You can even go with step-and-repeat banners and invite visitors to snap photographs in front of these. Then they can share their photos on social media.

Once you have chosen the perfect trade show booth design, choose which displays you want to set up. Banner stands are a great way to display ads and important brand information. They’re versatile and inexpensive, and they come in so many sizes, designs, and materials. Call us today to design your next trade show display!

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