Tag Archives: banner walls

A banner stand is a simple visual tool that can have a significant impact on your brand. They are an excellent way to promote your company’s visibility and increase brand awareness at exhibition booths and conference stalls. They advertise your brand and inform, educate, and engage your visitors in a variety of ways.

Banner stands are a must-have investment for your business even when you are under a strict budget. We have compiled the top five tips to design stunning banner stands that make the most of your investment.

1. Invest in Quality Banners

Cheap banner stands are made of low-quality materials and ink that can fade quickly. The materials used to construct the stand are likely flimsy and may break. Invest in a high-quality banner stand that will last a long time and save you money in the long term. A quality banner will be able to accommodate a greater number of exhibitions and events. Remember that a banner stand represents your brand, and you don’t want to pick low-quality ones that reflect poorly on your company.

2. Pick Double-Sided Models

The actual stand, not the banner material, is perhaps the most expensive part of a banner stand. A double-sided stand gives you more bang for your buck when it comes to banner displays and allows your message to be seen from two sides at once. Whether you choose fabric banners or vinyl banners, you can print unique content and information on either side to use them for different events or to let your message reach more people in the same amount of space.

3. Choose Optimal Placement

Choose a location that provides the banner stand with the best visibility, whether it’s at an event or in your business. As the first point of contact for guests and customers, a lobby or waiting room would be an excellent choice. Banner walls can give your reception area more color and structure, and it could even be a cost-effective alternative to expensive décor.

4. Make the Most of Your Banner Space

Your banner should include all pertinent information about the organization. Design your banner so that the content promotes your business and educates and informs the reader about its influence. Your contact information should also be included.

5. Participate in Sponsorship Events

When you are not attending any conference or exhibition, use your portable banner stand for community events and local sponsorship programs. They are a great way to increase visibility for your brand and promote your brand for free.

Investing in the right banner stand helps organizations garner high visibility and improve brand awareness. You will need to work on all the above aspects of a banner stand to design the best display to pull in the audience.

Trade shows help businesses demonstrate and discuss their latest products and services, but attending one is awfully expensive in many cases. To make the most of your trade show investment, you must grab visitors’ attention and make positive impressions on potential customers.

Looking to make a good first impression at a trade show? You should focus on the quality of your trade show displays. These displays can help you connect with audiences, making it easier to communicate the products/services you offer. Trade show displays come in many shapes and sizes, and it’s quite easy to find a display that’ll suit your needs. For example, banner stands can be used to welcome attendees and advertise products. Below, we list three of the different banner stand types you should use:

Fabric Banner Stands

Fabric banner stands are used commonly at shopping malls, theaters, airports, and retail shops. They’re popular because of their durability and usability. The fabric is wrinkle-resistant, allowing the graphics to be displayed clearly and held well. At Banner Stand Pros, we’re proud to offer a wide selection of fabric banner stands. You can choose which kind of frame you want to hold the fabric, and you can choose a stretch-fabric pillowcase style if that’s what you’re after.

Retractable Banner Stands

 Retractable banner stands are easy to put up and take down; they’re easy to carry as well. You can set up a single roll-up banner stand in just a few minutes. These stands are a popular choice at trade shows and exhibitions because they’re so straightforward. At Banner Stand Pros, we sell retractable banner stands along with a wide variety of bases. Many different widths, heights, and materials available. Retractable banners can be considered a long-term investment as these banners are long-lasting and easily replaced.

Banner Walls

Banner walls are basically two or more banner stands combined to create a back wall. They’re easy to set up and economical as well. They can be used to create an instant backdrop, one that’s good for press meets and other promotional events that are held at shopping malls and convention centers.

Trade shows are the perfect combination of exciting opportunity, and chaotic stress that can help you to forge new business relations and create new business leads for the brand. This is regarded as one of the best places for brands of every size and stature to directly interact with customers, vendors, and employees to get a better understanding of what people think about them. While trade shows are expensive and time-consuming, they offer unlimited opportunities to showcase your brand and create awareness about it in the local market. To make the experience worth the expense you have to ensure that the banners displaying your company name and its products are attention-grabbing and likely to remain for a long time in the minds of people that approached your stall.

1. Event banner walls–Banner walls are ideal for trade shows because they can be built in varied sizes to suit your requirement and brand image. While the back wall display of the booth can be made out of a single large tension fabric trade show display or by combining separate display stands, the counter and other sections of the booth can be decorated with small table banners.
2. Retractable Banner stands–These types of banners have been used as promotional tools during exhibitions and trade shows for several years now and are popular for their ability to stretch across a wide area and portability. Depending on your requirement these can be printed with graphics on both sides and are compact so they can be used in small spaces too.
3. Fabric banner stands– This type of display banner stand offers the double advantage of longevity and attractiveness at a reasonable cost. These banner stands are easy to carry and rarely bend, tear or warp like traditional display materials, so they are ideally used for occasions when the event is somewhere far away, and there is limited room to carry display materials.
4. Flag Banner Stand– Generally made from light weight polyester these flag banners are displayed on lightweight poles and can be used for both indoor and outdoor occasions as the stands are designed to withstand even strong winds.
5. Banner X stands- These are one of the simplest indoor display banners and are also some of the least expensive. The banners are installed by attaching the four arms of the display to the corner grommets on the banner, so set up is quick and easy.

Banners displaying a wide variety of products, services, events and public announcements are today considered the best way to make a quick and effectiveimpact on target audiences. A wide variety of banner walls, display stands, and flags are used as an advertising medium to attract potential customers effortlessly. Whether banner stands are used for outdoor display during fairs, tradeshows, or indoor displays within a store or a large shopping mall, they should contain an eclectic mix of words and graphics to attract readers’ interest and encourage them to read the advertisement.

1. Colorful Impact – Bold words against a contrasting but plain background may attract people to look at it, but if it has eye-catching graphics, the profusion of colors will create a stronger impact and make the advertisement memorable.
2. Brand Identity – Every advertiser knows that “pictures are worth a thousand words” and can help build a brand’s value when used effectively. This is why when you use graphics in the form of abstract art or real-time pictures they have more impact than words.
3. Memorable –When colorful graphics are built into flag banner stands they tend to stand out even at a distance and if they are printed against a strong background with powerful and emotional phrases they act like branding tools on the mind due to their ability to create substantial impact.
4. The special effect with lights –When graphics on banner stands are lit up with focused lights it makes the display advertisement more enticing and attractive which can capture the attention of casual onlookers and urge them to read the advertisement.
5. Reusable – All banner stands are designed at a sizeable cost, so its graphics are built with quality high-resolution images to withstand the test of time. Making graphics with the right mix of colors ensures that ambient lights around the banner that may be switched on at night do not shine through and they can be used at multiple places.

If you have any doubt about the importance of graphics in banner stands, then take a walk down the shopping area of your neighborhood and come to Banner Stand Pros. They will help you design a useful display banner stand for your business.

Our new Versaflex banner stand is one of the most versatile portable banner stands on the market. It comes in 4 widths, 31.5", 35.5", 39.4" and 47.25", and it has an adjustable height with a range from 43" up to an incredible 120" tall. That alone makes for a wide range of sizes that can be created, but that's just the beginning.

The graphic cross rails have 3 different channels where the graphics can be attached. This allows for the full cross rail to be visible, if the graphic is attached at the bottom, or only half of the rail to be visible if the graphic is attached in the middle, or completely hidden by attaching the graphic to the top channel. The middle position is the standard, but this flexibility is one of the things we love about this trade show banner stand.

The bottom cross rail can move up and down the support pole as well, so the entire banner can be positioned up off the floor if desired. In many situations, exhibition banner stands or banner walls are used at the back of the display area, and the lower portion of the banner is often obscured by tables and chairs, or some other display equipment. The Versaflex allows you to purchase a smaller, less expensive banner, and position it up off the ground so the top is still at the same height as it would be for a taller banner. For example, we've made 72" tall banners an option for the Versaflex, so it can be used with the bottom of the banner at the lowest position, which is about 4" off the floor, and the top of the banner at about 76". Or, the top of the banner could be raised to 96" to be seen over top of most other displays, and the bottom of the banner would be about 26" off the ground. For a display where that bottom 26" would have been hidden anyway, that's a great option, and if you really want your banner to be visible, you can raise it to the full 120" height, which is sure to get attention.

While these are all great features, and very few other displays have all of this capability in a single banner stand, the addition of the multi-connection hub and different attachment options for the graphic cross rails is what really makes the Versaflex unique. Each support pole has top and bottom circular hubs with connection slots every 45 degrees. This allows multiple stands to connect to each hub at multiple angles. There are end cap connectors for the graphic cross rails that allow the ends of the rails to connect to the hubs, or back side connectors that allow the support pole to sit behind the banner, like a traditional single sided banner stand. There are also joiners to connect multiple stands together into virtually seamless straight banner walls.

What this all means is that banner stands can be created with the support pole hidden in the back, or visible on each side, and banner walls can be created in different shapes and sizes. In the case of individual banner stands or straight banner walls, the configuration with the pole behind the banner is most common. This setup makes very stable banner stands for trade shows and other similar displays, but for even greater stability, such as busy retail environments, having support poles on each side of the banner doubles the number of poles and bases for even greater stability. This setup also enables the use of double sided banners, since there is no support pole blocking the view of the back side of the banner in this configuration. The single pole configuration can also be made double sided, but it would require a second banner with it's own set of cross rails.

The set up with support poles on either side of the banner also allows for additional configurations such as angled banner walls, square towers, or three sided boxes. As you can see, the Versaflex can be used to create exhibition banner stands in almost any shape and size. You can purchase a banner wall and break it into individual stands for use at smaller events, or purchase a single banner stand with the knowledge that you can add sections later to create a banner wall of whatever shape and size you need.

We're really excited about all the possibilities with the Versaflex, so be sure to check it out on our website to learn more, or contact us with questions and we'd be happy to help you figure out if the Versaflex is right for your needs.