Tag Archives: outdoor banner stands

  • Tips For Attracting Greater Traffic At Your Next Trade Show

    How do you turn trade show attendees into paying customers? You can easily double or triple the number of leads you collect by following these tips. These techniques can help new business owners and exhibitors create more leads and generate sales in your business.

    Understand Your Industry

    Trade show expos are the perfect place to understand an industry very quickly. You can find out who the players are in your competing list and determine a strategy to make sure your business stacks up.

    Make A Difference

    It’s essential that you approach the exhibition with the frame of mind that you’re going to make a difference. Given the number of booths guests are likely to visit; it’s easy for people to forget uninteresting businesses. Make a difference by changing the emotional state of your customers. You can bring them around to a happier frame of mind by making them smile. This can help you change their perception of who you are and what your company does.

    Reduce Barriers

    Most booths have barrier before them (like a table). This may draw an invisible line between you and your customer. Buy high-quality banner stands and push it back to the side, so that you’re not standing behind them like a reception desk. Make sure that your stand is inviting by creating an affordable, custom banner stand for your business.

    Attract Customer Attention:

    No matter how great your banner stands are, just because you set it up doesn’t necessarily mean that clients will come to your booth unless they are incredibly unique. At Banner Stand Pros, we offer a huge selection of table top banner stands, outdoor banner stands, pop up A-frame banners, banner walls and other high-end accessories to promote and sell your services at a live event. Along with these trade show banner stands, attract customer attention by proactively approaching and engaging with them in your live marketing event.

    Entertain Your Customers:

    Entertainment opens specific neurological pathways in the brain and changes the emotional and physical state of your customers. You can easily impart information to them as they will be much more open to hearing what you have to say about your services if you have already provided them with entertainment or good conversation.

    These five tips can help trade show expos stand out from the rest. If you have any secrets on attracting your target audience in a large public gathering, let us know below in the comments.

  • Trade Shows: Why They are Important & How To Impress Potential Clients

    Thanks to the digital age that we’re now living in, reaching out to potential clients is easy and affordable. But are these platforms for everyone? And what if your business requires meeting targeted clients directly? The truth is, digital technology hasn’t made trade shows and exhibitions obsolete; rather, it has helped them evolve and take on a new look and purpose.

    Why Trade Are Shows Still Relevant?

    Conferences, trade shows, exhibitions, and other business events provide an excellent opportunity for stakeholders to assess opinions from clients, understand market potential, evaluate competition, identify potential distributors, and even initiate joint ventures. In short, it offers tremendous networking opportunities. It also provides a chance for different potential buyers to gather under a single roof, allowing businesses to boost sales via product launches and live demos. You also get to know strategies that are working and those that aren’t. Most importantly, such events are an excellent opportunity to promote your brand.

    How To Impress Clients at Trade Shows?

    If you’re looking to get more ROI from your time and money spent on a trade show, it is important that you plan ahead. Spend money on high quality banner stands that not only promote your products and services but also guide visitors toward your booth. If you’re at a particularly crowded event, hang fabric banner stands above your booth for better visibility. To keep visitors in your booth, you’ll also need promotional products. Most important of all – you’ll need an excellent team to close your clients once they visit your booth!

    If you are looking for high quality banner stands and promotional displays for your next trade show, contact us to see how we can help!

  • 3 Ways Banner Stands Help With Branding

    If you are a regular participant at trade shows, I’m sure you understand the importance of perfecting your branding efforts. It not only grabs attention but also helps to connect with potential clients. There are many ways to promote your brand; banner stands are one of them. Here are three ways banner stands help branding:

    • They help get your message across:

    Banner stands can be read from a distance and are hence the perfect way to get your message across. For example, hanging fabric banner stands can be used to hang above a crowded trade show to instantly attract the visitors’ attention from a distance.  But the key to using them is to provide just enough information to generate interest and tempt people to visit your booth for further inquiry.

    • They can be used to impress potential visitors:

    You can always make an impact with creative messages and graphics on banner stands. This is especially true for small businesses trying to compete with big players. Large pull-up banner stands can help to create awareness about your brand and advertise your offering. Similarly, banner walls can be created by combining banner stands of the same height and dimension to create a huge backdrop to grab user attention.

    • They can be used to explain a product:

    Banner stands are not only used to advertise but also to explain your product or service. For example, tabletop banner stands can be set up on a table or counter beside the product to explain its features or benefits in detail.

    It’s important, though, to use high quality banner stands that are not only durable and will last for a long time but also display graphics efficiently and effectively. If you are looking for high-quality banner options at affordable prices, you’ve come to the right place!

  • 5 Evolutions In Banner Stands That Are Here To Stay

    Banner stands have always been an essential part of displays in trade shows and store displays, and with each passing year, their importance has increased. This is mainly due to improvements made in printing technology and use of new materials which has increased their ability to attract attention to your business. Users no longer have to worry about unstable banner stands that topple on touch or pull up banner stands that fly away if there is a strong gust of wind. Below we discuss the evolutions in banner stands that are here to stay and how they continue to bring benefit to your business.

    1. Tension fabric banner stand – This light weight banner stand is made up of a fabric pillowcase stretched across a frame which is comprised of aluminum tubing with a weighted base. The lightweight tubular frame banner stand can be used single or double sided with text and graphics. It has become one of the more popular options and is a reliable display to attract customers to your business, and likely, always will be.
    2. Retractable banner stands – These are considered the most economical and popular of all types of banner stands.  They come in a huger range of styles and sizes, and are recognized for their ability to display various materials like vinyl, fabric, and polyester. Retractable banner stands have been used for display advertising at trade shows and by retailers for many years and are continuing to gain popularity due to their portability, functionality, and ability to protect graphics during transportation as they are rolled within its casing.
    3. Illuminated fabric frame – Looking for ways to keep your business in the public eye 24/7? Then use backlit banner stands made of fabric with LED strip lights built into the frame that helps to highlight message and graphics on the banner. This is a great attention getting technique at trade shows, and is great for store displays that will keep attracting attention even at night.
    4. Monitor and Video banner stand –This innovative combination of a retractable banner stand with an iPad holder allows marketers to use videos and slides for capturing the attention of passing foot traffic in a busy area like an exhibition or mall. Portable monitor kiosks can also be used so instead of carrying around a monitor with your display. This form of automatic viewing can be more effective than a static display.
    5. Outdoor banner stands –Banner stands were once limited to indoor use, but not anymore. Innovations such as weighted bases, support poles with springs, and light weight fabric flags on rotating poles have made it so these displays can work for your brand in almost any location or weather. Available in a range of styles and sizes to promote events, products, offers, or to attract new customers.


    If you are looking for new ways to help your business stand out, these are the most tried and true options that are guaranteed to get more attention from visitors!

  • 5 Fundamentals of Outdoor Banner Designs

    Most businesses use outdoor banner stands during trade shows, conferences, store openings, or as an informational push. Any outdoor or retail banner stand that serves as your signage needs to get designed in a way so that the message gets across to consumers smoothly. Here are a few pointers to keep in mind while creating a banner.


    1. Purpose: A banner design needs to accomplish a few things for its business such as strengthening company branding, advertising a sale, endorsing a store opening or merely directing traffic towards your trade show booth. Designing the banner that serves the established purpose in mind will work in your favor.


    1. Size: The design should fit the size of your banner. Using a retail banner stand inside the store or an outdoor banner stand should always concern your target audience. If the banner stand gets kept near the store entrance and your target audience is speeding past it at a distance, then your design needs to take the range into account along with visibility and readability in mind.


    1. Color: Color is a crucial part of any effective design as it tends to draw the eyes and increases retention. It is best to stick with the colors your business relates to while providing excellent contrast and readability. Most companies use bright colors in their ads in their outdoor banner.


    1. Font: The font used is crucial for the readability of your banner. Avoid scripts, squeezed block letters, wafer-thin letters, and especially anything hand-written. The font should work towards attracting the audience's attention no matter how small the time span. The font used should be such that every pixel of your banner should get treated like precious real estate.


    1. Brand: A company should always choose its branding elements on its sign and stick to the brand's color wheelhouse. Branding essentials like logos or slogans used often can get incorporated into your design via company graphics, giving the advantage of brand recall.


    At BannerStandsPro, we can help you with all the supplies related to outdoor banner stands and retail banner stands and help take your business to the next level.

  • Importance of Outdoor Display Banners in Advertising

    Advertising is an essential medium for any business to succeed as it engages and motivates potential consumers. One of the easiest ways to influence new customers and revive existing customers is through printed outdoor banners. An advertising layout displaying creative and captivating ads with great design and quality can generate brand visibility and awareness. Outdoor banner stands are an excellent medium for advertising success and listed below are the five reasons for investing in them.


    1. Visibility: Outdoor banner stands outside a store with a bold and colorful content can catch a passerby's eye. A repeat customer who goes walking past the store also gets reminded of the business again. The power of visibility of high-resolution displays is irreplaceable since it attracts people into the store and also brings your products and services to life.


    1. Cost-Effective: As opposed to other mediums of advertising, the right type of outdoor advertising allows the reuse of your retail banner stands by paying just a one-off cost making it cost-effective. The banner stands can last for multiple campaigns, ensuring brand promotion through many months and years.


    1. Portable & Durable: Banners are generally made up of durable vinyl material and are portable, easy to carry, assemble and display. Bannerstandpros.com offers outdoor banner stands that are capable of withstanding most weather conditions, assisting in promoting your brand throughout the year.


    1. Brand Recall: If repeat consumers see your brand again on a retail stand at an exhibition or trade shows, it helps in reinforcing your message without being pushy. Even if the store gets shut down for the day, an outdoor banner stand can always get attention.


    1. Integrated Impact: When people see an advertisement of your business on TV or in magazines and then see it on an outdoor banner, it not only reinforces the brand but also creates a powerful impact on the consumer's mind. Outdoor display advertising has become very prevalent in recent times because of this. When other forms of communications get coupled with banner ads, it can offer long-lasting value to any business.
  • Effective Ways to Attract Customers

    The fundamental goal of any business is to attract and retain customers. Of course, it's not an easy task. Specific strategies can be employed to make your business stand out from the rest and get a steady flow of new customers that help expand the business.


    Here are a few practical ways to help you improve in-store traffic.


    • Window Display

    Whether your store is in an accessible location with high foot traffic or an idyllic corner, creating a fabulous window display helps you tell a story and tell it well. A well-designed window display must be your invitation to the passerby, and a well thought-out product presentation should encourage impulse buyers and peak their curiosity or even tug at their heartstrings.


    • Store Layout

    An effective store layout does the job of holding customers in the shop for longer. The entrance area should stand out with lighting, display, and color, to draw customers inside. The chances are most customers will subconsciously turn to the right after entering a store, and therefore detailed attention towards display should be given to that section to have maximum impact on customer's first impression. Also, creating a walking path that allows customers to browse through the whole store and view more products increases chances of a purchase.


    • Product Placement

    People will always notice the unique products placed at a prime location that receives the most traffic. If you have large and attractive products, advertise them in front of your store every day using outdoor banner stands. Nothing grabs customers' eyes more than an impressively displayed retail banner stand that says your store is the source of excitement and quality products.


    • Staff Training

    Customer experience is crucial, and since the staff at the store represents your shop's image, it is essential that they offer exceptional customer service and professionalism. Building a relationship with your employees, developing their skill sets, taking their suggestions and implementing an incentive reward for motivation will create satisfied employees. Happy and efficient staff will be most likely to put in the extra effort and achieve targets.


    • Portable Signs

    Using portable signs with outdoor banner stands gives your store's message a professional look. For promotion purposes, contact bannerstandpros.com to get your message out to prospective customers.

  • 5 Ways to Make Your Retail Store a Success

    The US retail industry consists of more than 24 million people who provide goods and services. As one of the quickest growing segments of the economy, retail offers excellent business opportunities to entrepreneurs who invest their time and resources in providing consumers products or services.


    Here's a look at some useful tips that keep businesses running smoothly and successfully.


    1. Location

    Store locations with high traffic count are the most vital part of creating a success business. Ideally, the place should have no competitors in the vicinity and yet have a steady flow of walk-in clients from the neighboring businesses just by looking at outdoor banner standsnear the entrance. It's always best to give ample time choosing the perfect location rather than rushing in to start a business.


    1. Merchandise

    Selecting merchandise may seem like fun but can get very time-consuming and expensive. It's crucial to maintain a general theme that gives purpose for your products. Customers generally know what to expect from a store through itsretail banner stands, especially if it goes by a particular theme, thus helping build a loyal customer base.


    1. Staff & Management

    It is essential to hire staff that desires to learn more regarding the business and also who seem genuinely interested. Applicants should have a sound resume and excellent references. Learning about their interests and hobbies in general and how they can contribute as an employee will give a good insight into that person. Make sure the employees are aware of in-store cameras to keep them honest.


    1. Customer Service

    It would be useless to have a great staff and merchandise but no customers! Customer service is key to any successful business, and every customer should be treated well and given equal attention. Treating customers with respect and always going the extra mile for them will create a valid word of mouth advertising that is priceless. www.bannerstandpros.comcan help you advertise your so that you can maximize your sales ASAP!

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