Banner stands are flexible, efficient tools that businesses use to advertise at both indoor and outdoor events. Whether you’re exhibiting at a trade show, giving product demos at a conference, or showcasing a new service at a mall or airport, a banner stand will be a big help.
Moreover, an effective banner stand won’t just attract eyeballs—it’ll convey the message that your brand is a serious player in the space!
Of course, choosing the right banner stand can be difficult. After all, there are so many different kinds, and some work well at certain events while others do better in specific locations.
But don’t worry! We put together a simple guide you can use to find the right banner stand. Let’s jump right in!
1. What Kind Of Event Are You Preparing For?
Outdoor Events: You’ll need a durable, flexible banner that can withstand exposure to sunlight, wind, and rain. Some banners aren’t built for the outdoors, and they’ll quickly fold under pressure if they’re exposed to the elements.
Indoor Events: Lightweight, portable stands are ideal for indoor exhibitions and retail environments because they’re easy to adjust and vibrant when lit up.
2. Where Will The Banner Stand Be Used?
Consider the location and purpose when choosing a banner stand. Specifically, ask the following questions:
- Will it be used in multiple locations?
- Will it only be used for exhibitions?
- Will the exhibit be indoors or outdoors?
Outdoor banner stands should be built to last. Indoor stands should be visually attractive and flexible.
3. What Size Banner Stand Do You Require?
Banner stands come in a range of sizes, but large and small stands are the ones most businesses use.
- Large Stands: These can be used as backdrops or space dividers. Plus, they’re incredibly useful at big events.
- Small Stands: Great for smaller areas and marketers who don’t have a large budget.
Choosing the right size is essential. If your banner is too small, it may be missed. If it’s too big, it may overshadow other important booth elements.
4. Are Reusable Banner Stands The Right Choice?
If you’re going to be using your banner stand often or need to change the graphics frequently, consider a reusable stand that has a solid base. You’ll save money and making graphics changes will be a breeze.
5. Should I Use Double-Sided Stands?
Double-sided stands are awesome when you have limited space.
- Entry Message: Provide key information for those entering your stand.
- Exit Message: Put a call-to-action or thank-you note for those exiting.
6. How Many Banner Stands Do You Need?
- Quantity is a factor often overlooked.
- A single large stand can get a lot of attention.
- Using multiple smaller stands is a good move if you’ll need to change an arrangement while exhibiting.
- With multiple stands, you can tell your brand’s story visually or convey a handful of important selling points.
Choose The Perfect Banner Stand For Your Business
Selecting the right banner stand is key. If you do, you’ll be able to showcase what your brand has to offer and distinguish yourself from nearby competitors. You may need a reusable, double-sided, or weather-resistant stand.
At Banner Stand Pros, we help businesses find the best banner stands. Our expert team will guide you through the selection process and answer whatever questions you have. We can also design the perfect stand, whether it’s a retractable banner stand, tabletop banner stand, or something else.
Will your banner need adhesive-free attachments or adjustable height poles? We’ve got you covered! Contact us today to create a banner stand that’ll help you take your promoting game to the next level!