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A successful trade show can be your biggest marketing move of the year. Trade shows are a face-to-face opportunity used to establish a customer relationship and make valuable connections with business partners. They can have a meaningful impact on your conversion rates. Even if a prospect doesn’t convert, you can use the lead to nurture the sales process. Impressive multimedia booths, games, contests, celebrity performances, private parties, interactive sessions, and video demonstrations feature a great booth experience for visitors. The energy and excitement produced from booths can help your brandattract trade show attendees. Despite all the excitement, live marketing events can help to define your goals, fine-tune your sales pitch, generate new leads, engage with existing customers, and close big deals. Make use of this incredible marketing opportunity to show off your new, exciting products and services to the right kind of people. With so many design options to consider, here are three critical ways for building a creatively designed booth space.

Create Video Walls

As technology continues to progress, we see a lot of changes in the trade show industry. Video wall technology has a significant impact on how your business information is conveyed in a wide range of event environments. Video walls offer an audiovisual effect for the targeted audience. The reduction in price of LED screens makes them affordable, so investing in video wall technology over traditional displays is great. You can implement an interactive element into an LED video wall, either by using an application on a mobile device or through a touchscreen that augments the content. A visual product demonstration can enhance overall event engagement.

You can develop an interactive audio-video experience for your audience. A series of LED video walls was crafted for the lobby of the Salesforce Company in San Francisco to create a sense of wonder for everyone visiting the building. The amazing digital display transformed the entire room into a mesmerizing, virtually real, environment. You too can maximize your brand presence by being creative on your LED deployment, thereby making an impact on the show floor.

Think Comfortably as Well as Structurally

Design your exhibit booth space by truly understanding your customer needs. Your trade show booth should communicate your brand to the audience. The ultimate design goal is to grab the attention of the right attendees with a brief and bold message. Use clear and eye-catching graphic fonts. These act as a quick and effective medium to clearly state what your brand is all about to customers who are interested in your products. Concision is the key. A single, clearly stated message is better than long listed points that get ignored.

Make sure that your floor plan provides sufficient space for the demonstration area, meetings, lead stations, and an inviting space for booth visitors. Build a comfortable atmosphere by stimulating the senses of your prospects. Use a combination of lights, textures, colors, and aromatic fragrance. With comfort in mind, include spaces for recharge stations, relaxation areas, and meeting rooms. Focus on displaying your main products rather than stuffing too much into a limited booth space. Doing this distracts the customers.

Showcase Products in Your Trade Show Display

Your trade show booth could get lost in a sea of giants. If you’re worried that your display’s exhibits won’t stand out or gain customer attention, we have solutions to showcase your products. Whether you’re in the automotive, technology, or food and packaging industry, you can use the following design tips.

• Design a display that focuses on your industry. If your business focuses on the food industry, choose a theme related to café or farm environments. Include fresh display designs that leave a lasting impression. Provide your visitors with a full sensory experience: let them see, smell and touch the food products.
• Use oversized display tools to catch eyes in a large gathering. Based on your budget, place a series of large format banner stands to create a wall or backdrop. Hanging graphics with eye-catching designs can guarantee a strong brand presence.

When it comes to planning your conference booth, keep these points in mind to design an excellent space for attracting target customers. If you have any doubts regarding the purchasing of trade show retractable banner stands, be open to asking questions and dial 877-389-8645. We can help you achieve a stress-free online shopping experience

Tradeshows can be a great way to establish a meaningful relationship with potential customers. If you’re new to live marketing events, you should know that instead of just walking around and handing out your business cards, there are many ways to get involved in the events. Here are a few ways to prepare for trade shows and maximize your return on investment.

Tweet In Advance

A tweet is a great way to connect with online communities before your trade show. This can help you bring like-minded people together to check out your products. Doing this can help you attract prospective customers without wasting time during the event. The more welcoming and innovative you are, the better your results will be.

Create Selling Opportunities

The key point of any tradeshow or exhibition is to create selling opportunities among customers. Schedule meetings and sales calls when someone comes to your stand. Check with them if they are open to being contacted afterwards. It is important to use the concept of permission marketing properly. You can also send them an email and ask them if they would like to connect via daily newsletters.

Engage Dedicated Staff

It takes a significant amount of time and energy to prepare for a trade show. Even if you try to delegate the work, you want a great team to execute at the expo. You will need staff who understand your sales strategy. They must understand the plan to convey your brand message. Before your crew engages in trade shows, it is important to set specific end goals like generating leads, discovering customers, preparing client lists, networking, forming partnerships, and making sales. Depending on your company, the goals may vary, so choose which results matter most for your business and be sure to encourage your staff to produce the results you are looking for from the event.

Set Metrics

It is a great idea to set metrics upfront. Before you start the event, have a goal like generating at least 50 qualified leads. It’s not about writing people’s names on the list. It's about customers having a genuine interest in your products and services. Set a goal to translate those 50 leads into 15 face to face meetings. From this list, make sure that you land a minimum of five sales. This way, you can set benchmarks for achieving sales.

Give Something Away for Free

It is a smart idea to offer your products and services as rewards. Your number one goal at the trade show should be to collect as many leads by providing something for free. This way you can get the customer’s full name and contact details. If you want to grab prospective customers, you should give away a free trial of your services and products. If you own a spa massage, give away a free 30-minute personalized full body massage consultation. But make sure that they can only receive the offer if they give you their contact information. This way you can create an immediate and long-lasting relationship with them.

Decide the Booth Location and Size

It is important to take into account the traffic flow on the show floor. You can pick the most relevant section to set up your stall. Make sure that your booth is the center of attraction. Regarding booth size, you get charged per square feet. So it is essential to calculate how much space is required to configure your booth for maximizing the traffic flow.

Invest in a Great Display

If you want to set up an attractive display, visit us for low cost, high-quality trade show banner displays and banner stands. We sell a variety of trade show exhibits and accessories of different sizes and configurations. These can perfectly convey your brand message at showrooms, exhibitions, shopping malls, promotional and marketing events and retail spaces. Check out our stands including fade-resistant tabletop banner stands, retractable banner stands, and tension fabric banner stands for attractive prices.

Driving attendees to exhibition stands is not an easy task. It requires creativity and smart communication. These tips can help you as an exhibitor increase visits to your booth.

Banner stands have always been an essential part of displays in trade shows and store displays, and with each passing year, their importance has increased. This is mainly due to improvements made in printing technology and use of new materials which has increased their ability to attract attention to your business. Users no longer have to worry about unstable banner stands that topple on touch or pull up banner stands that fly away if there is a strong gust of wind. Below we discuss the evolutions in banner stands that are here to stay and how they continue to bring benefit to your business.

1. Tension fabric banner stand – This light weight banner stand is made up of a fabric pillowcase stretched across a frame which is comprised of aluminum tubing with a weighted base. The lightweight tubular frame banner stand can be used single or double sided with text and graphics. It has become one of the more popular options and is a reliable display to attract customers to your business, and likely, always will be.
2. Retractable banner stands – These are considered the most economical and popular of all types of banner stands.  They come in a huger range of styles and sizes, and are recognized for their ability to display various materials like vinyl, fabric, and polyester. Retractable banner stands have been used for display advertising at trade shows and by retailers for many years and are continuing to gain popularity due to their portability, functionality, and ability to protect graphics during transportation as they are rolled within its casing.
3. Illuminated fabric frame – Looking for ways to keep your business in the public eye 24/7? Then use backlit banner stands made of fabric with LED strip lights built into the frame that helps to highlight message and graphics on the banner. This is a great attention getting technique at trade shows, and is great for store displays that will keep attracting attention even at night.
4. Monitor and Video banner stand –This innovative combination of a retractable banner stand with an iPad holder allows marketers to use videos and slides for capturing the attention of passing foot traffic in a busy area like an exhibition or mall. Portable monitor kiosks can also be used so instead of carrying around a monitor with your display. This form of automatic viewing can be more effective than a static display.
5. Outdoor banner stands –Banner stands were once limited to indoor use, but not anymore. Innovations such as weighted bases, support poles with springs, and light weight fabric flags on rotating poles have made it so these displays can work for your brand in almost any location or weather. Available in a range of styles and sizes to promote events, products, offers, or to attract new customers.

If you are looking for new ways to help your business stand out, these are the most tried and true options that are guaranteed to get more attention from visitors!

If you are a business owner looking for an advertising medium that is adaptable, flexible, easy-to-use, and that can effectively communicate your message at a glance, then you need to consider banner stands. Banner stands are an excellent choice for any business seeking to expand their reach through trade shows, exhibitions, presentations etc. Regardless of your business’s size, banner stands can help to present yourself in a professional manner to ensure a positive response from the potential clients.

With the increasing number of competitors in the market, banner stands can really give you an edge in the marketing field. They can give new perspective to your products, differentiate your business from the multitude and also make a lasting impact on the passersby and create excitement to learn more about your products and services.

Choices of banner stands

There are different choices of banner stands available, including the basic stands, roll-up banner stand, interchangeable cartridge, Double-sided and Linked Stands among others. All these stands vary in price depending on the style, material, size etc. Every stand is designed to fit a certain banner size. But if your banner is not well-matched with your banner stand, take your time to select and design new banners taking colors, images, and graphics into consideration. All of these factors can greatly alter the mood and decisions of your customers.

How much do banner stands costs?

Just like every other item on the market, the more features you add to your banner stands, the more expensive it becomes. In addition, the quality of hardware, changeable graphics and printing quality are factors that can affect the price of banner stands. Even at that, they are still very affordable and will pay for themselves after a short period of time. But before you choose any banner stands, it is important you decide on your budget and select one based on what you're comfortable with spending. Regardless of the one you opt for, you will definitely be satisfied with the results.

Getting top-quality banner stands

Banner stands may not be as complex or flashy as larger displays, but they can be very useful. For top-quality banner stands that can help with point of sale marketing, boost your brand awareness and also stand the test of time, company name should come to your mind. Check out our range of banner stands, or call us at 877-389-8645 for a demonstration of how these stands could benefit your business.